Sales Manager

Daniel A. Griffin

Home: 503-***-****, Cell: 971-***-****, Fax: 503-***-****, E-mail: abiktx@r.postjobfree.com

www.linkedin.com/in/griffindaniel

PROFILE

Versatile, results-oriented senior business professional with extensive experience in brand

management, advertising, marketing, digital, sales and client relations. Decisive leader of teams

that set strategic vision for various large-scale accounts . Proven ability to orchestrate multi-

function advertising campaigns and bring to closure successful strategies for growth and

profitability. MA and BA degrees.

KEY AREAS OF EXPERTISE

Brand Marketing Media Implementation

Strategic Planning Program & Project Management

Sales & Profits Improvement Account Relations

PROFESSIONAL EXPERIENCE

White Horse Productions – Portland, Oregon 2009 - Present

Account Director

Manage account relationships ensuring client's business goals are supported with

strategic digital advertising initiatives, and align with corporate brand guidelines.

-Collaborate with teams to develop programs that integrate branding, marketing

communications and interactive media that creates immersive spaces and premium

customer experiences.

-Partner with project managers, creative teams, developers and media teams to deliver

multiple projects on time and on brand to client

-Proven experience in managing teams and working cross functionally across the agency

-Managed 2 - 4 Project managers depending on number of accounts

Nike, Inc – Beaverton, Oregon 2006 – 2009

Brand Manager

Managed marketing strategy and brand development for Nike's largest account including:

Foot Locker, Footaction, Kids Foot Locker and House of Hoops.

• Directed all media for accounts including: TV, digital, national print and instore.

• Launched and sustained all marketing efforts for Nike's first basketball concept stores

"House of Hoops" in Harlem, Los Angeles and Chicago; which posted on average 35%

increases YOY.

Created yearlong marketing strategies that integrated customized programming to engage both

national and local communities.

• Developed creative briefs and managed agency partners on execution of advertising

programs

• Managed multi-million dollar marketing development budget.

• Managed a program manager and 2 marketing specialists.

Daniel A. Griffin Page 2

adidas America – Portland, Oregon 2003 – 2006

Account Marketing Manager

Managed marketing development for all divisions of the Foot Locker Inc. account.

• Created integrated marketing plans to promote Brand and assist in maximizing sell-

through opportunities for Footwear, Apparel and Equipment.

Utilized sales tools to forecast marketing development funds implementation and evaluate ROI

on marketing programs.

• Managed successful sales associate contests as part of a fully integrated Back to School

campaign, ultimately increasing sales 25%.

• Managed a program manager and marketing specialist

• Developed strong corporate working relationships with internal and external stake

holders.

Oregon Lottery – Salem, Oregon 2002 – 2003

Corporate Account Representative

Managed sales and retailer relationships statewide for the Oregon Lottery.

• Developed business plans identifying new sales and merchandising opportunities.

• Created targeted reports to reflect sales activity of Lottery products assigned by market

segment.

Developed and implemented employee and consumer sales promotions.

Special Projects Coordinator

- Organized statewide sales meetings, retailer forums and trade-shows to broaden

communication between sales force and retailers/ customers.

- Represented the sales account managers as a liaison, working closely with marketing and

advertising department.

- Worked directly with advertising agencies on various facets of media.

- Extensive forecasting duties for budgetary constraints, operating under Oregon State

government policies.

University of Southern California – Los Angeles, California 2000 – 2002

Athletic Operations Director

Operations coordinator for the Athletic department; handled the marketing, promotions,

fundraising, advertising and accounting for various sports teams.

• Coordinated major fundraising events, raising over $550,000 a year.

• Created marketing materials to promote teams in national media, events, and local

community.

• Managed funds to support the athletic team’s operational expenses and tournament travel

schedules.

• Developed and retained relationships with donors, vendors and fans.

• Managed a project coordinator and graduate assistant.

EDUCATION

Masters Degree, Athletic Administration - Idaho State University, Pocatello, Idaho

Bachelors Degree, Communications: Public Relations/Advertising - Idaho State

University, Pocatello, Idaho

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