Shalendra Johnson

**** ******** ***** ( Pearland, TX 77584

abikjr@r.postjobfree.com ( 225-***-****

Qualifications Profile

Versatile communications and marketing professional poised to contribute

solid management, organization, analysis, and presentation abilities in a

[Media Planner or Insert Other Job Title] role.

> Dynamic interpersonal and leadership skills, with the ability to build

rapport for positive and productive client alliances, as well as

collaborative interactions with associates and managers.

> Experienced in copywriting, editing, report generation, and directing

Internet media and marketing initiatives.

> Detail-minded planner, skilled in tracking, compiling, analyzing, and

presenting data and reports for optimal understanding in support of

business planning and decisioning.

> Proven organizational and management capabilities, utilized

effectively in busy environments to simultaneously handle multiple

tasks, successfully meeting project deadlines and delivering excellent

customer service.

> Proficient in MS Office Suite (Word, PowerPoint, Excel, Outlook),

SharePoint, Adobe Photoshop and Dreamweaver, Picnik, Epicenter,

BusinessObjects, MyPublisher, Falcon, Aesop, and basic HTML.

Educational Background

Bachelor of Arts in Mass Communications, major in Advertising with

emphasis in Copywriting, 2005 Louisiana State University, Baton Rouge, LA

~ Lead Copy Editor for college ad campaign plans book.

~ Placed 3rd in regional Yahoo / American Advertising Federation

Competition.

Professional Experience

Victoria Secret - Houston, TX 2009 - Present

Brand Image Associate

Proactively greet and engage customers to create superior guest

experience and promote increased sales for leading retailer of women's

wear, lingerie, and beauty products. Support store manager and partner

with other sales specialists in providing broad range of assistance to

successfully complete sales transactions. Set up and maintain creative

merchandise displays.

. Trained three new associates on store recovery standards, open-

ended customer questioning, and significance of merchandising best

practices.

Fannie Mae - Dallas, TX 2008 - 2009

Mortgage Insurance Analyst - Pre-foreclosure Claims and REO Supplemental

Claims

Maximized recovery of funds for Federal National Mortgage Association,

the nation's largest supplier of home mortgage funds. Liaised between 40

mortgage servicers and eight mortgage insurance (MI) companies to ensure

timely and accurate filing of 1,200 MI claims per month. Maintained

productive relationships, coordinating monthly conference calls to update

clients and key servicers on policy changes. Analyzed records on

outstanding claims; produced spreadsheets illustrating data in charts and

tables for easy interpretation.

. Triggered increased productivity and encouraged maximum payout of

claims through introduction and implementation of plan to notify

banks of claims due 60 days ahead of schedule, rather than 30.

. Promoted quick payment of claims by maintaining high level of

accuracy and customer service.

ICF International / Louisiana Road Home Program - Baton Rouge, LA 2006

- 2008

Team Leader (2007 - 2008)

Housing Advisor (2006 - 2007)

Directed efficient processing of housing damage compensation claims to

homeowners affected by Hurricanes Katrina or Rita for the largest single

housing recovery program in U.S. history. Promoted to oversee team of 21

advisors in accurately and quickly processing housing claims, while

providing strong customer service. Liaised across departments to

facilitate universal application of policies and procedures and maximized

benefit awards. Bridged communications between management goals and staff

concerns. Advised applicants of benefits, promptly addressing and

resolving high-profile cases and escalated issues.

. Improved overall responsiveness and effectiveness by seamlessly

restructuring entire customer service operations through

comprehensive case management study.

. Acknowledged by Regional Manager for consistently surpassing case

management goals by 10 to 20 percent and establishing a high-

performance track record of precision and dependability.

. As Housing Advisor, supported over 300 applicants to personally

process over $3M in claims funding; and developed and conducted

training programs for 100 staff members.

InsiderLabs, Inc. - Baton Rouge, LA (Concurrent with education.) 2004 -

2006

Copywriter / Editor

Collaborated on creation of online marketing programs to drive traffic

for startup development company with diverse portfolio of Web properties

and software projects. Researched, wrote, and edited content on varied

topics to successfully produce on-time and top-quality project

deliverables. Collaborated with Web designer, creative associates,

technical team, and outsourced writers to develop cohesive content-driven

marketing initiatives, including search engine optimization (SEO),

behavior targeting banners, email lead generation, and social and viral

promotional programs. Assisted manager with all Web site administrative

duties, while coordinating multiple content projects.

. Generated increased traffic to grow revenue from pay-per-click

search engines through effective production of more than 300

articles and advertising copy pieces.

. Devised marketing and communication strategies for Internet toolbar

featuring university logos.

Additional Experience

Independent Contracts

. Wrote weekly articles showcasing in-depth knowledge of health and

fitness for Examiner.com. Explored diverse topics to attract local

audience, managed Web content, and edited photographs.

. Composed press releases and consulted on Web design for nationally

signed R&B artist. Composed new biography to promote publicity via

Web site.

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