Sales Marketing

Gary Lusk

***** **. **** ***** ******** Heights, MI 48314

586-***-**** abikcs@r.postjobfree.com

Qualifications for New Business Development position within Direct &

Channel Marketing, New Business Consulting / Senior Sales Management

Professional Summary & Expertise

A sales and marketing executive whose passion is the development of new

markets, territories and product lines. Territory - Market Development

Sales Prospecting Closing and Support

Professional History

New Business Development Consultant, Alligator Marketing & Consulting

Services 1999-

Current Client:

Local Marketing and Media

Identified the technology sector as logical sale for marketing automation

software

Sold HP Channel Marketing 1st year estimated sale $400k

(ongoing)

Sold KeyBank 1st year estimated sale $250,000 (ongoing)

Sold Chrysler 1st year estimated sale $250,000

Past Clients:

Pitney Bowes Marketing Solutions -

Identified IBM as potential client for global marketing automation solution

Closed sale 1st year revenue $800k (ongoing)

Identified SUN as potential client for global marketing automation solution

Closed sale 1st year revenue $500k (ongoing)

Grew Allstate business in support of their localized marketing objectives

Closed sale 1st year revenue $200k (ongoing)

EPI Marketing Services

Identified Las Vegas as new market for direct printing division

Closed sales to MGMMIRAGE and Harrah's 1st year revenue $700k

(ongoing)

Served numerous clients in the development of new markets and territories

in Technology (SAAS) Mortgage, Banking, Telephony, Printing, Communications

Overall Strengths:

. Quickly identify unique value proposition of client within competitive

environments through research and interviews of key management.

. Create required marketing materials to demonstrate selected unique client

services.

. Seek out specific market verticals / territories which demonstrate

attractive returns to client.

. Establish initial meetings and presentations with Corporate Marketing

VP's, Directors

and Managers, as well as their Advertising Agencies, to demonstrate core

vendor services and technologies.

. Provide all necessary follow up and coordination of estimates and

proposals.

. Close business and assign to internal / external sales agent.

President, C3 Communications 1989-1999

. Created the largest pre press company in Detroit. Managed its sales to

over $14 million by the ninth year of operations.

. Established new business development from cold call to signed contract.

Hired, trained and supervised a sales staff of twenty individuals in

three Midwestern markets.

. Integrated a Creative Services team into the organization. Recruited and

hired the staff which produced corporate print advertising materials.

. Created one of the first digital photography studios in Michigan offering

a complete digital workflow from capture to final reproduction.

. Provided facilities management contract services for printers and

advertising agencies. Coordinated the necessary vendor relationships.

Hired the staff.

. Created a web development company that catered to the B to C market.

Produced E Commerce web sites servicing fortune100 clientele. Specialized

in design and on line transactional services.

Education Oakland University Bachelor of Business Administration

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