DAVID A. ESPER
Cincinnati, OH 45241
513-***-**** abik9q@r.postjobfree.com
CAREER SUMMARY
Results-driven marketing professional with extensive experience in product
management and product development. Proven success in product line growth
through traditional product management practices and new product
introductions. Diverse background in Marketing, Sales, and Product
Development. Staff management experience with two companies. Highly
transferable skills in the areas of:
. Planning and Organizing . Customer Account Management
. Implementing Product Line . Product Development
Strategies
. Market Analysis . Project Management
. Technical Knowledge . Leading Cross-Functional Teams
PROFESSIONAL EXPERIENCE
GOJO Industries (Akron, OH) 2009 - 7/2010
GOJO Industries, Inc. is the leading global producer and marketer of skin
health and hygiene solutions for away-from-home settings. A broad portfolio
includes hand cleaning, handwashing, hand sanitizing and skin care formulas
under the GOJO , PURELL and PROVON brand names.
Product Manager - Delivery Systems (Dispensers)
Responsible for GOJO's automatic touch-free soap and sanitizer dispensers.
Specific responsibilities include -product development, competitive
analysis, cost reduction, communicate regularly with executive management
and through-out the organization, manage cross-functional teams (R&D,
Finance, Regulatory, Manufacturing, Quality) to commercialize new products,
update sales materials, address customer and quality issues.
. Led two cross-functional teams to develop, a small wall-mounted touch-
free dispenser and, a solar powered dispenser.
. Exceeded stage-gate milestone date by two months in order to achieve
speed-to-market objective for the small touch-free project.
. Addressed a dispenser clogging and a cover cracking problem thereby
maintaining high product quality standards by effectively applying
problem solving practices and implementing a dispenser design change in a
timely manner.
HILL-ROM COMPANY (Batesville, IN) 2007 - 2008
Hill-Rom is a leading manufacturer of medical devices and technologies for
the health care industry.
Product Manager - Maternal Care
Overall marketing responsibility for Hill-Rom's Maternal Care franchise.
Specific responsibilities include - budget, P&L, developing and executing
on an annual business plan to meet company sales, profit and market share
goals, competitive analysis, identifying opportunities for growth, cost
reduction, product development, pricing, communicate regularly with
executive management and through-out the organization, manage cross-
functional teams (Sales, Clinical, Regulatory, Manufacturing, Quality) to
commercialize new products, develop sales materials, address customer and
quality issues, create and implement a clinical strategy.
. Exceeded 2008 revenue goals by 16% while maintaining profit margin
and share.
. Developed and launched two new Tempur-pedic sleep surfaces which
contributed over $60K in new revenues.
. Successfully developed and executed a product messaging program that
realigned and focused the maternal care product line.
SOLO CUP COMPANY (Highland Park, IL) 2001 - 2007
Solo Cup is a leader in the manufacture of single-use products used to
serve food and beverages for the consumer and foodservice markets.
Product Manager (2005-2007)
Associate Product Manager (2004-2005)
Assistant Product Manager (2001-2004)
Overall responsibility for Solo's Beverage and Meal Service product lines
which includes, paper and plastic, cups, lids, plates and cutlery to ensure
financial health and business objectives are met. Roles include -
presenting an annual business review, situation assessments, developing an
annual product line marketing plan, market research, forecasting, SKU
management, product development, communications literature, pricing,
developing sales training and customer promotions. Managed two Assistant
Product Managers.
. Launched five new disposable cup products to the marketplace
generating significant annual revenues and profit.
. Led a marketing team to develop and present a product training
program to customer service resulting in an improvement in the response
time and the quality of the response to customer inquiries.
. Supported SAP implementation as a subject matter expert and marketing
liaison.
. Led a cross-functional team to integrate product lines as a result of
the Sweetheart Cup Company acquisition. Included rewriting business
rules, recommending new workflow processes and rationalizing product
lines.
. Developed / launched two new food container and lid products adding
$750,000 in annual revenues.
. Implemented a "Safe Handling" instruction program for products used
in hot food applications.
. Successfully developed and launched the innovative Traveler Plus
recloseable hot cup lid. This project included leading a project team to
complete market analysis, customer focus studies, product development,
costing and pricing analysis, developing sales training and promotion
programs and coordinating ad agency development of product sales
collateral.
. Completed an extensive competitor benchmarking project which led to
several product changes and repositionings resulting in increased
incremental revenues.
PACTIV CORPORATION 1987 - 2001
Territory Sales Manager, Philadelphia, PA (2000-2001)
Successfully managed a $5MM sales territory that covered eastern
Pennsylvania and southern New Jersey selling food containers manufactured
from aluminum, molded fiber, foam, microwaveable, dual-ovenable and rigid
plastic, as well as polyethylene food bags and can liners.
. Managed product pricing and budgets, maximizing volume and spread,
and performing administrative duties in a timely and informative manner.
. Supported products through sales meetings, training classes, joint
sales calls and industry trade shows.
. Successfully closed on new business to the Montgomery County school
district ($625M).
. Received an Excellence Award for Outstanding Sales Performance in
2000.
New Product Development Engineer, Canandaigua, NY (1987-2000)
Developed new products from concept to commercial production, which
included capturing voice of the customer, competitor cost and product
analysis, product design, CAD, prototyping, lab and field testing,
commercial tooling and production start-up. Promoted three times to
increasing levels of responsibility.
. Designed, developed and implemented 35 products with projected sales
impact of $18 million.
. Implemented a new process reducing the product development time 50%.
. Prepared project cost justifications, capital estimates, product
requirements, test reports, product cost analysis, and patent
applications.
. Excellent skills in presentations, customer interfacing, project
management, conceptualizing, technical knowledge of materials and
processes, problem solving, and statistical data analysis.
. Established outside suppliers to produce small-volume products in
support of developing product lines, enabling the company to test market
new products quickly and with minimal capital.
LEE PAYNE ASSOCIATES (Atlanta, GA) 1983-1987
Senior Product Designer
Product Development Consultants, specializing in consumer products market
analysis and product design.
. Managed client relations, wrote project proposals, preliminary
sketches, presentations, human factor studies, manufacturing sourcing,
product design, and product graphics. Managed two product designers.
EDUCATION
Lake Forest Graduate School of Management, MBA - In progress
University of Cincinnati, B.S., Industrial Design
AWARDS & RECOGNITION
Sales Excellence Award - In recognition and appreciation for outstanding
sales performance in 2000 for the Pactiv Corporation.
COMMUNITY INVOLVEMENT
Chair of the Family Life Committee at church
Assistant coach for the local girl's soccer league
Company representative for Habitat for Humanity