Marketing Medical Device

***** ********* ****, ***** ****, MN ***** - 612-***-**** -

abik6j@r.postjobfree.com

PROFILE

Integrated Marketing professional with expertise in developing innovative

communications strategy to support corporate business objectives.

Background includes:

Market Research Advertising Copywriting Branding

Channel Marketing e-commerce Graphic Design Direct

Marketing

Trade Shows Special Events Promotions Multi - Media

TECHNOLOGY SKILLS

Microsoft: Excel, Outlook, PowerPoint, Word; Adobe: Illustrator, InDesign,

Photoshop; Lotus Notes; Quark; Online Conferencing: WebEx, Gotomeeting.com,

Genesys; Social Media: Digg, Facebook, Foursquare, Twitter.

EXPERIENCE

Alcan Packaging, Chicago, IL

2006 - 2010

Marketing Analyst at Marshall Flexibles LLC (2010)

Managed the marketing efforts for Marshall Flexibles LLC, a remedy

corporation created from a Department of

Justice ruling on the sale of Alcan Packaging Medical Flexibles Americas to

Amcor Flexibles.

. Provided prospective buyers historical information and statistics about

the Marshall facility.

. Managed messaging to ensure continuity to existing and potential Marshall

Flexibles LLC customers.

. Developed communications, presentations and programs to inform and

support employees during transition.

Marketing Analyst at Alcan Packaging Medical Flexibles Americas (2006 -

2010)

Responsible for market research, public relations, advertising,

communications and event planning.

. Produced and distributed electronic and print collateral and

communications including product literature, data sheets, white papers

and promotions.

. Researched, designed, budgeted and placed company advertising and

editorial features.

. Created and served as the contact for media campaigns.

. Managed company intranet site content and advised on external website

development.

. Planned and executed tradeshow appearances, meetings, travel, booth

logistics and special events.

. Conducted market research in medical device sector to increase lead

generation by identifying growth opportunities and direct marketing

strategies.

. Conducted Voice of the Customer surveys, developed and implemented

strategies from survey results.

. Lean Six Sigma Yellow Belt certified and Sterile Packaging Manufacturers

Council Committee member.

CaremarkCVS, Chicago, IL

2004 - 2006

Proposal Analyst

Managed Request for Proposal response process for Prescription Benefit

Management proposals varying from $10,000 to over $100 million in potential

revenue.

. Coordinated underwriting and internal departmental responses.

. Chaired Motivation Committee and planned quarterly meetings and biyearly

company events.

EMC Insurance Companies, Des Moines IA

2003 - 2004

Communications Intern

Developed content, researched and supported the launch of eSource, a

company intranet site.

. Coordinated quarterly and bimonthly newsletters.

. Communicated corporate standards to graphic design professionals.

. Researched evolution of company as well as insurance industry for

historical communications.

EDUCATION: B.A. Journalism and Mass Communications, Drake University, Des

Moines, Iowa, 2004

M

Kelsey J MacGibbon

Contact this candidate