LAWRENCE A. BROPHY

**** ***** ***** 402-***-****

Omaha, Nebraska 68022 abik2b@r.postjobfree.com 402-***-****

EXECUTIVE SUMMARY

Industrious, hands-on Sales and Management Executive with the ability to

think strategically and creatively. Reporting to the Executive Team

developing business objectives and strategies, initiating and delivering

innovative partnerships and deals that achieve strategic objectives.

Demonstrated ability to conceive innovative strategies and partner cross-

functionally to achieve challenging revenue targets and account-based

objectives. Core strengths in:

Complex, long & short sales Sales Recruitment

cycles

Sustaining high customer Key account Management

satisfaction

Operations Performance Build and retain high

Improvement performance teams

New Business Development Value proposition Presentation

PROFESSIONAL EXPERIENCE

RSC EQUIPMENT RENTAL, Omaha, Nebraska 2008-2010

District Operations Manager

Directed sales and operations for National Company in a three-state area,

overseeing 50 employees. Created a safe work environment by establishing

high safety standards for audits, training and compliance with State,

Federal OSHA and D.O.T. regulations. Designed sales training to introduce

best practices. Drove performance goals for team and targeted key accounts

for strategic development. Partnered with region marketing department to

localize promotions, campaigns and other business strategies to increase

wallet share.

. Optimized pricing strategies by analyzing market conditions including

current and potential customers, as well as competitive environment.

. Enhanced profitability by setting revenue goals based upon plan and

forecast. Increased ROI by designing and implementing sales strategies

to achieve revenue goals.

. Reduced turnover by filling critical roles building succession plans,

focusing on key personnel.

. Planned, directed and coordinated all rental equipment operations within

a three-state area, for six locations.

. Minimized liability by driving and sustaining quality process

improvements that focused on safety, financials, operations and customer

service.

. Led team of 50 to optimize profitable market share growth and financial

performance including revenue and EBIT performance targets by ensuring

accurate financial reporting and budget preparation.

. Increased new market revenues YOY 35% by recruiting and developing key

personnel.

. Improved TTM NPS Customer Score for three quarters during 2009 from 52%

to 57%

. Conceived and directed sales strategies that increased market penetration

in three cities. Achieved top rankings as one of only three districts

reporting positive EBIT numbers throughout Region three consecutive

months during 3rd quarter of 2009.

. Increased earnings in used equipment sales all of 1st quarter of 2009,

beating plan by 22%. Redesigned action plan to focus on non-traditional

channels.

. Eliminated unnecessary procedures in work flow, resulting in Region

Fleet's first Service Excellence award out of 14 districts.

. Developed direct response continuity programs to sustain growth in new

customer accounts by targeting dormant accounts, increasing earnings up

to 33% in just six months.

. Created and drove sales contests and sales meetings to facilitate company

objectives resulting in three representatives finishing in the top 10

region-wide.

. Improved margins, customer satisfaction and employee morale by developing

sales training to improve negotiation skills of team.

LAWRENCE A. BROPHY Page Two

CONTRACT INTERIORS, Omaha, Nebraska 1995-2008

Manufacturer and distributed interior finish products for commercial

construction.

President (2006-2008)

Promoted to double sales and negotiated with bank to increase cash flow and

retire debt. Managed multiple business units. Increased new business and

grew existing customers, while managing day-to-day operations of sales,

design, installation and fabrication within the Residential, Government,

Healthcare, Commercial and University markets.

. Increased revenue over 100%, doubling plan in 12 months and setting new

record for the company by leading 40 employees throughout the US.

. Secured new contracts with prominent properties across the US by

developing local, regional and national sales teams to capture emerging

hospitality and healthcare markets, generating new revenue to offset

downward trends in other markets.

Vice President (1995-2006)

Developed partnerships with domestic manufacturers to formulate Government

Contracts Division. Advised and administered all business units while

managing pricing and negotiations.

. Expanded product line through increased sales presence by targeting GSA

funding. Recognized as top sales team in the U.S., achieving highest

annual revenue in Government contract furniture sales.

. Secured national buying contracts for product and negotiated terms,

improving market stability and customer loyalty.

. Optimized profitability by deciding upon sales strategies and calculating

projections and quotas for sales.

. Maximized return on investment by routinely coaching personnel on

operational processes and pricing issues.

. Authored and facilitated presentations to Retirement Property Owners.

Secured States largest healthcare projects in Oregon and Pennsylvania,

resulting in additional projects throughout the United States.

BATES & ASSOCIATES, Lincoln, Nebraska 1993-1995

Accounts Manager

ENVISION COMMUNICATIONS, Omaha, Nebraska 1985-1993

Vice President

MUTUAL OF OMAHA, Omaha, Nebraska 1980-1985

Director

EDUCATION

Post Graduate Studies, Communications, University of Nebraska, Omaha

BA, Speech/Telecommunications, Iowa State University

Software Development Training, Indiana Wesleyan University

PROFESSIONAL DEVELOPMENT

NASD Series 63 License

NASD Series 6 License

Debt Certification

Leadership Development Program, RSC

BayGroup International Negotiations

5-S Process Improvement Trainer

Contact this candidate