Sales High School
Resume:
Missie McCoy
Pikeville, KY 41501 ******.*****@*****.*** 606-***-****
Summary of Qualifications
• Marketing and sales experience for last 8 years in
Pharmaceutical sales, establishment and growth of my own
business, charitable organizations and Post-secondary
educational realm of financial development and recruiting.
• Competitive, go-getter with proven history of awards in sales.
• Personal experience in dealing with children with
disabilities.
• Unique background in biology, anatomy, counseling,
psychology and mental health training in regards to
medication and psychological therapy.
• Extensive working knowledge of human body and
physiological effects of medical intervention as well as
therapeutic effect of counseling through 9 years experience
teaching high school biology and anatomy, 2 years experience
in guidance and counseling and 2 years experience in
pharmaceutical sales in mental health arena.
• Charismatic and energetic with a true interest in the welfare
of others.
• Sharp investigative skills honed through targeting of
customers and scoping out of office dynamics in relationship
building with doctors and staff
• Goal oriented, independent thinker with the ability to work
well on my own or as a cooperative team member.
• Aggressive, Persuasive leader with exceptional interpersonal
and relationship building skills.
• Self-disciplined, courageous entrepreneur with a belief in
high expectations of self and others. Great ability to multi-task.
• Morally ethical, trustworthy and family oriented with a
dedication to community and human welfare.
• Unsurpassed creativity both artistically and logistically.
• Experienced, top-notch mediator with background in
counseling allowing for the best possible dynamics in team
management and collaboration.
• Extremely knowledge hungry, open to new ideas and
experiences.
• Poised, Professional public speaker with experience and
finesse in oral, technological and written presentations in both
small and large group capacities.
• Attractive, well groomed with exceptional one-on-one
Communication skills.
• Innovative, proven sales performance with the outstanding
capacity to “close” any sale. Also possessing the unique ability to
sell myself, not just the product, by utilizing strategic follow up
methods and thorough investigative research of prospect.
• Unsurpassed community and Professional connections due to
greatly diverse professional background.
• Polished image having made live television appearances,
been mentioned on Inside Edition and quoted in newspapers
such as the Los Angeles Times. I have also personally written
articles and weekly columns and have co-hosted several live
radio shows.
• Well developed computer skills: Microsoft Word, Power Point, Excel, etc.
Achievements and Professional Experience
2006-2008
Pharmaceutical Sales Representative
Eli Lilly and Company
Neuroscience Division / Mental Health / Primary Care
Pikeville Territory which included most of Eastern KY with over 200
Physicians targeted and seen on a monthly to bi-monthly basis
• Weekly statistical analysis of sales data used for targeting
• Weekly analysis of frequency data
• Daily budgeting of monies allocated for quarter
• Daily planning and execution of events: breakfast programs, lunch programs,
dinner programs and special speaker arrangements
• Extensive travel for training in mental health issues and sales
• Quarterly development of Action Plan
• Daily individual research and knowledge development in order to maintain
status quo
• Numerous speaking engagements and presentations with varied audiences:
physicians, staff, peers and management
• Leadership/Champ roles: Strattera product champ, Cymbalta product champ,
GPP/Compliance champ, and Customer Value Matrix champ
• Finished 3rd in training class of over 200 participants
• Number 1 in country, in 2007, for Strattera sales, out of over 3,000 sales
representatives. Received award and recognition on stage at national meeting in
Chicago.
• Received consistent quarterly sales bonuses
• Led district in 2007 for Zyprexa and Symbyax sales. Received award and
recognition
• Received the Cymbalta Market Leadership Award, one of first to receive
such an award.
Job Responsibilities
I was responsible for my own territory of physicians, over 200
doctors in the primary care setting throughout Eastern
Kentucky. My territory was seen as my business. I had to
regularly research and analyze sales data and frequency
data in order to determine my daily plan of action. I was
responsible for maintaining a positive growth in sales of the
entire portfolio of drugs that I carried. There were four drugs
and each was used in the realm of mental health. My daily
activities included making calls on doctors’ offices in order to
ascertain their particular use of my products and to offer my
services in order to further the prescribing of my particular
drugs. 3-4 times per week, I would have a lunch or dinner
programs in which I would do a presentation
in front of the doctor and his staff. I was also responsible for
maintaining my quarterly budget and keeping up with new
and pertinent information regarding mental health issues
and any new indications or clinical studies findings.
As a member of my team of sales representatives I was
offered several leadership roles, including Strattera Champ,
Cymbalta Champ, GPP/Compliance Champ and Customer
Value Matrix Champ.
2005
-2006
Founded and Created Signature Events
Pikeville, Kentucky
Signature Events was the first full-service event planning, party/wedding
rental and sales company in Eastern Kentucky. Since its inception, two
other similar businesses have opened in the area taking advantage of the
road paved by my hard work and dedication.
Business began if February 2005. The following is a list of
accomplishments met within the year:
• Successfully produced 79 events.
• Increased financial inventory from zero to over $200,000.00.
• Founded and produced the Inaugural East Kentucky Bride Show. First of its
kind in Eastern Kentucky. Held at the newly opened east Kentucky Exposition Center.
Over 1,000 people in attendance, 75 pre-registered brides attending the show, 6 major
corporate sponsors, 45 vendors and more than $20,000.00 acquired and invested in
advertising.
• Founded and produced the Inaugural East Kentucky Bride Magazine, A bridal
guide for all of Eastern Kentucky. First such guide to be introduced to this area (5,000
copies in circulation at this time). Wrote and edited 75% of copy/articles and
oversaw 100% of photo shoot and layout design. Personally sold and designed 50% of
advertisement spots in order to fund production of the project.
• Represented women in business by sponsoring the “Women’s Business
Symposium” at jenny Wiley Convention Center in Prestonsburg, Kentucky.
• Built trusting, working relationships with over 75 area business owners and
administrators in key positions in order to market/sell business and services, through
networking.
Job Responsibilities
I was responsible for the formation of all business partnerships that
ultimately led to the successful introduction and opening season of
Signature Events. My job was to target which businesses to approach or
prospect and to determine the primary contact at each. Exclusive,
reciprocal business agreements were developed with each of the following
companies:
1. Hefner’s Jewelers ( David Hefner, Owner)
2. Especially Yours wedding Registry and Gift Shop ( Juanita Lyons, Mgr.)
3. Goodtyme Photography Studio ( Angie Carriere, Owner)
4. Goodtyme Productions ( Ken Carriere, Owner)
5. D.J.’s Unlimited ( William Salisbury, Owner)
6. Sandy’s Catering ( Sandy Smith, Owner)
7. Food City, Pikeville, Floral ( Tim Collins Mgr.)
8. Robin’s Cakes (Robin Hughes, Owner)
9. Stonecrest Golf Course and Club House, Prestonsburg (Bob Bell, Chef)
10. Ramada Inn, Paintsville (Kristen Bradley, Director of Public Relations)
11. Landmark Inn, Pikeville (Debbie Huffman, Owner)
12. Unique Boutique Bridal Salon (Beverly Coleman, Owner)
13. Wild Wood Productions (Ronnie Blare, Owner)
14. Lyon’s Graphic Studio (Connie Lyons, Owner)
Relationships formed and maintained with the above companies allowed
Signature Events to far exceed first-year profit expectations.
My company was responsible for the development and successful
production of 79 events in 2005
Total revenue expended by clients for 79 events in 2005:
$1,348,221.58
I was also responsible for the development of each advertisement
campaign and marketing strategy utilized throughout the fiscal year,
leading directly to our success. The following are examples of marketing
strategies created and executed:
Bachelorette Bash (first Tuesday evening of each month)
East Kentucky Bride magazine
East Kentucky Bride / Bridal Show
Signature Sweets Fudge Shoppe (added in January of 2006/Signature
Gift)
Newspaper Column in the Medical Leader: “ A Signature Moment”
Live Remotes from store and various venues
Radio Commercials
TV Commercials
Newspaper Advertisements
Monthly Bridal News Letter
US Bank Wedding Financing Program
Open Houses with Giveaways
Donation of services and equipment to civic and non-profit
organizations:
Breast Cancer Society
East Kentucky Exposition Center Ribbon Cutting Ceremony
Applebee’s Celebrity Server Dinner for Abused Children
Our Lady of the Mountains Private Auction and Dinner
Democratic Women’s Club of Pikeville
Immanuel Baptist Pre-school Graduation
Pike Central High School Graduation
Pikeville Medical Center
Sponsorship of “women’s Business Symposium”
Sponsorship of various groups and productions within the community
Involvement in various bridal shows throughout Eastern Kentucky
I was also responsible for budget analysis and control, consisting of
the
Following general accounts
Monthly
Commercial building lease
Commercial loan
Company Vehicle Mortgage/Insurance
Company Insurance Policies
Advertisement Allowance
Utilities
Telephone/Internet
Merchant Banking Accounts
Purchasing of Inventory
Travel Allowance
Entertainment Allowance
2005-2006
Big Sandy Area Child Advocacy Center
Judi Patton’s Place for Kids
Member of Board of Directors
Chair of Fundraising/Development Committee
• Lead committee in production of both Inaugural and 2nd Annual Celebrity
Server Dinner Party at Applebee’s in Pikeville, Kentucky. Celebrity servers included
Attorney General Greg Stumbo, Pike County Attorney Keith Hall, Commonwealth
Attorney Rick Bartley, Commonwealth Attorney Brent Turner, Dr. Jyothi Mettu, Dr,
R.V. Mettu, Dr. Mark Sohn, and Dr. Aaronda Wells.
• Aided in budgetary concerns in relation to coal severance tax reduction.
• Directed various fundraising events in order to fund payroll of social workers
and intake assessment coordinators.
2001-2004
Pikeville College
Pikeville, KY
Private Liberal Arts College
Pikeville College Osteopathic School of Medicine (PCSOM)
Director of Admissions
• Interviewed, hired and oversaw admissions counselors and support staff.
( Total office staff of 12 full-time employees and 10-15 work-study students)
• Chaired several committees Including:
Admissions/Retention Committee
Freshman Orientation Committee
Matriculation Study Committee
Numerous Scholarship Committees
• Devised marketing/enrollment plans in order to increase number of incoming
freshmen. An Increase was seen in enrollment of students by 38% in secondary and
tertiary markets during my tenure.
• Cultivated relationships with area high school guidance counselors and
administrators to insure cooperation concerning recruiting/sales opportunities within
each school. Enrollment from several high schools in primary market increased by
150% during my tenure.
• Coordinated with office of development in order to build relationships with
community business owners and other prominent individuals in order to further
expansion of the college.
• Conducted financial aid workshops, presentations for both potential and
existing students.
• Budgeted 5 million dollars in both newly awarded and renewed scholarships
each school year. Designed scholarship guidelines.
• Produced and presented periodic reports for president of college and his board
of directors in regards to statistical data pertaining to budgetary concerns and
enrollment issues.
• Traveled to schools within Kentucky, West Virginia, Virginia, Ohio and
Tennessee to recruit/sell high school seniors.
• Hosted visits for potential students and their families including dining,
entertainment, touring of facilities and lodging, in order to sell college.
• Personally approved all funds spent by entire admissions staff for
sales/recruiting purposes.
• Hosted regional college fairs and counselors luncheons.
• Taught required Freshman Orientation course for all new students.
• Annually created all publications used as recruiting/selling tools, such as
Pikeville College View Book, Current School Catalog, Areas of Study Brochures,
Billboard advertisements and all press releases pertaining to new students. This
included designing of photo shoots and writing/editing of all copy.
• Presented all scholarship awards at individual high school awards
programs/banquets.
• Trained student ambassadors to conduct tours an initiate small group
discussions with potential new students.
• Presented sales techniques and motivational tools to peers at State and
National level conferences.
• Represented college at state capitol in regards to legislative funding for private
schools.
• Trained admissions counselors in sales, budgeting of both finances and time
during travel and recruiting, oral presentations, financial aid comprehension and
utilization in selling students, school-community relations and their impact on sales to
students with differing interests and backgrounds, personal community relations and
how they effect student sales, developing a relationship with prospective students and
conducting follow-ups with information pertinent to each individual, conducting
scholarship interviews, designing of a financial aid/scholarship profile, organization of
statistical data pertinent to potential student outcome, how to give an effective tour
(making the most of limited time available to sell), effective phone sales, and
maintenance of travel logs/documentation for employee reimbursement.
01
199
9-2001
Johnson Central High School
Paintsville, Kentucky
Guidance Counselor
• Marketed importance of post-secondary education to high school seniors.
• Personally held accountable for receipt of all scholarships for seniors, seeing a
54% increase in total amount received after my first year.
• 1999-2000: total of 1.4 million received in scholarships.
• 2000-2001: total of 1.7 million received in scholarships.
• Sold colleges and universities to individual students looking for specific
attributes and offerings.
• Sold parents on importance of supporting and motivating students in their
search for the right college or university.
• Persuaded administrators and teaching staff to support the interruptions of
visiting college representatives.
• Persuaded each student to maintain his or her chosen path of study regardless
of challenges met in more rigorous courses.
1990-1999
Johnson County High School
Paintsville, Kentucky
Classroom teacher
• Taught biology and anatomy for 9 years, instilling a personal lifelong interest
in the human body and the physiological make-up, including possible complications and
pharmacological issues.
• Sold importance of an education to each student in a specific manner to which
each could relate.
• Viewed students as individuals with various interests and needs, regarding their
educations, creating a stronger end product.
• Taught/sold student instead of material.
• Performed sales presentations to seven different audiences on a daily basis in
the classroom setting.
Education
1991-1996
Morehead State University: Morehead, Kentucky
M.A.: Guidance and Counseling
1985-1990
Pikeville College: Pikeville, Kentucky
B.S.: Biology/Education
References
Stephen Butcher
Superintendent Wolfe County Schools
87 Main Street
Campton, Kentucky 41301
Former Supervisor
Steve Trimble
Superintendent Johnson County Schools
257 North Mayo Trail
Paintsville, Kentucky 41240
Former Supervisor
Ron Damron
Dean of Admissions and Student Affairs
Pikeville College
147 Sycamore Street
Pikeville, Kentucky 41501
Darrell Maynard
Owner: Southeast Telephone Company, Inc.
106 Power Drive
Pikeville, Kentucky 41501
Business Peer and personal Friend
Ken Carriere
Owner, Goodtyme Productions
P.O. Box 1597
Prestonsburg, Kentucky 41653
Business Peer and Personal Friend
Missie McCoy
Personal/Professional Goal Mission Statement
My personal mission is to use every day that I am given in order to better the
life of at least one person with whom I come in contact during that day. I strive
to use my daily journeys as lessons in human nature so that I may have a
positive influence on those around me, therefore bringing about positive
outcomes in regards to both my personal and my professional life. I measure
my success by the reactions of my children, colleagues and clients as they
observe my interactions with others and possibly begin to assimilate some of
these qualities into their own relationship dynamics. My professional success
has always been and will continue to be a direct reflection of my values system,
which is based upon the paradigm of “treat others with honesty and respect”
and “take no prisoners” in the world of the professional sales person. It is a fine
lint to follow, but is well worth the effort as a means of moving forward in my
mission for tomorrow, that mission consisting of surrounding myself, both at
home and at work, with those who are loving and accepting but are still able to
maintain an aggressive stance, toward life in general, with no fear of failure.
Personal/Professional Goal Statement
My personal and professional goals symbiotically exist in that I strive to be a
good role model for my family, colleagues and clients by working hard to
incorporate healthy, aggressive, disciplined practices into a daily routine of
sharing ideas, problem solving, creative brainstorming and critical thinking,
both at home and at work. The overall goal is to constantly strive for the
harmonious balance between being a member of loving, supportive family or
team and maintaining high expectations for everyone. My favored philosophy is
that you have to be disciplined in order to do your very best personally and
professionally and courageous to respect on e another in spite of adversity or
diversity.
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