Sales Manager

Lisa Migueis

*** ********** ****, ******** ** ***30

**********@***.*** . Cellular 256-***-**** . Alt 256-***-****

Summary

Sales and marketing professional with more than 17 years of

experience in Direct, B2B and retail

sales industry. Utilized consultative selling techniques throughout

complex and multiple-level sales processes. Consistently exceeded sales

quota, developed interactive business relationships with senior

executives, created and implemented persuasive account strategies for a

competitive marketplace, and effectively sold customized products and

services. Proven ability to develop client base and consistently achieve

solid sales results. Build on strong technical background and in-depth

product knowledge to identify customer needs and concerns, recommend

solutions, and become a trusted customer resource. Strong track record

of successful sales and account development. Adept at analyzing complex

business issues and capturing new markets and increasing profitability.

Ability to execute multiple projects simultaneously, with the self-

motivation, initiative, and business savvy necessary to meet the

challenges of today's competitive marketplace. Solid communication and

interpersonal skills; team player with a persistent approach to

identifying and closing sales. As a sales manager I interacted with

community events and after hours promos to represent the company and

improve my social status. I directly coordinated corporate functions and

promotions.

Areas of Expertise

. Ranked as top sales representative under regional Sales

Manager.

. Increased sales at competitor's expense after assessing

competitive market position .Performed

sales, marketing and market trends research, identified and

tested markets, set-up prospect

database, developed marketing campaign, and handled follow-up.

. Performed outstanding customer relationship management, ensuring

educated clients,

customized products and services and creative, turnkey

solutions.

. Developed, nurtured and maintained relationships with top house

accounts.

. Maintained responsibility for management of in-store promotional

activities and advertising

and marketing materials.

. Trained staff in new programs, policies, computer updates and

product information. Assisted in

several new store openings. Supervised associate staff providing

inventory control, customer service, and shipping/receiving.

Experience

DH Distributing North AL Territory Manager 2010-Present

Tobacco Sales and Marketing

Sales Manager. Promoting tobacco sales to convenience stores, food

stores, tobacco shops selling tier four cigarette brands such as Liggett

Vector, Commonwealth, Tantus products. Expanded client base on existing

route by researching territories, planning alternative routes to and

from existing key accounts sales calls. Generating leads through

software applications, area business directories and follow sales leads

though main office. Responsible for collecting large sums of cash and

deposited into company account. Collection calls, maintenance accounts,

new product introduction, pricing product and calculating tobacco tax in

various areas. Set up visual merchandising and advertising promos.

Processed credit applications and company info on new accounts,

forwarding info to office for processing. Work with little supervision.

Self starter and motivator. Establishing and maintaining fiduciary

relationship with business owners and staff.

Marriott Hotel Spa & 360 Grille, Florence Al.

Bartender / Inventory Controller, 2005 - 2006

I assisted in the grand opening of the 360 Grille. A fine dining,

revolving tower restaurant. I organized the bar for the opening by

evaluating inventory, insuring we had a fine liquor & wine selection and

complete set up with no supervisory assistance. I am excellently skilled

in bartending and maintaining bar inventory as well as controlling

inventory cost. Performed inventory of all liquor, beer/wine,

glassware, and other items significantly enhancing profits by reducing

waste.

Purchased foodstuffs/beverages, equipment and supplies, managed all

vendor negotiations,

sales / costing. Managed bar operations.

TGI FRIDAYS, Birmingham AL. MANAGER, 2001 - 2005

All aspects of FOH BOH including Assistant Kitchen Manager and Bar and

Service management. I managed a staff of 75-100 people. Certified food

safety training instructor. I conduct food safety classes for employees

as well as enforce and comply with food and health safety standards

to ensure a excellent health rating. I conduct food counts, liquor

counts and inventory such as small wares and relay them to corporate

weekly. Ordered products and supplies for the restaurant, analyzed cost

of goods and implement new ways on improving cost and inventory control.

I interview and recruit new prospects for various positions needed

throughout the restaurant. Set

schedules for 50 + people weekly. I encourage, coach, mentor, reward

and discipline employees

based on performance. I assist in P&L by taking extensive inventory

on food, liquor and supplies,

controlling labor and training cost. I inspect orders and invoices

received and handle accounts payable. I implemented tools that are

cost aware and organized, as well as boosted sales.

Maintained menu, including determination and scheduling of daily

specials and monthly promotional

campaigns. Developed training materials for menu installation (e.g.,

photography, charts, line-check sheets, recipes, procedures, etc.) Train

management and staff for new menu items to ensure proper product specs

for consistency within franchise system, increasing up-sell to a larger

profit margin for the restaurant. Oversaw and led back-of-the-house and

assisted in front-of-the house training. Supervised and scheduled wait

staff and kitchen personnel.

Casa Mexicana, Muscle Shoals, Florence Al

FOH, 1998 - 2001

Front of House Assistant Manager - Simple P&L and inventory control,

cash control

Le Print Express, Muscle Shoals

General Manager, 1996 - 1998

This Franchise I managed was located in the Wal-Mart Super center. I

interviewed and hired sales

associates, both over the counter and B2B. I was active in community

events especially the Chamber of Commerce. Inventory control, accounts

payable, accounts receivable, payroll, corporate and sales taxes. In

store marketing and advertising.

Performed all merchandise purchasing, planning and promotional strategy

to maximize sales volume, gross margins, and inventory turnover for

assigned departments. Completed all facets of retail store management

including client relations, training, scheduling, visual merchandising,

sales, marketing, inventory control, employee supervision, and acted as

liaison between regional managers, account executives, staff, and other

store locations. Supervised one assistant manager and eleven store

employees. Conducted retail sales staff training sessions. Teamed with

marketing and visual departments abroad to ensure effective

merchandising and visual display presentations at store level.

Bell South Mobility, North Alabama Territory

Direct Sales Management Team, 1988 - 1997

I was a very SUCCESSFUL Independent Agent for Price Cellular of New

York City for seven years.I

busted sales quotas. Provided wireless product/service sales and

account management to public

sector and corporate clients. Designed marketing strategies to target

large corporations and/or small

business owners in the rural area if needed. As Top Sales Agent, Bell

South acquired us I was offered an inside sales position. Developed

unique sales strategies and developed relationships with clients which

extended after the close of the deal. Performed technical programming

for equipment sold and demonstrated to the client how to use the

features to enhance their service. Developed North Alabama Territory.

Independently won the accounts of local law enforcement, county

commissioners, paramedic, large hospitals and International Paper

Office, Satellite & Administrative employees. Trained assistants,

inventory control, cost control, payroll, accounts payable & receivable,

marketing and advertising, local, state and federal taxes.

. Presented proposals to Department Heads and Business Executives,

based on the needs of the

business. After closure my action plan to maintain my

clients, against stiff competition, scheduled

monthly maintenance calls, and developed a business bond as well

as friendships. I maintained quotas and frequently bonuses on

competitive incentives.

. Called on engineers, project managers, purchasing agents, company

presidents and vice presidents, and maintenance crew members

regarding their needs and to land multiple sales.

. Controlled business relationships with key decision makers to

assure client retention, enforce

compliance with contract terms and payment schedules, investigate

suspicious claims, and deflect

aggressive industry competitors, which resulted in a 25% increase

in account referrals.

. Wrote proposals and assisted customers in developing an

appropriate marketing campaign or program based on individual

goals. Managed portfolio of key commercial and governmental

accounts with high caliber organizations. Contacted presidents,

vice presidents, controllers, human resource managers, purchasing

managers, purchasing agents and office managers.

. Regularly attended and coordinated community events such as golf

classics and after hours functions chamber meetings to represent

the company and build sales.

Annie's Occasions Florist & Gifts, Russellville AL

Owner/ General Manager, 1983 - 1995

I opened and owned this unique gift and floral boutique at the age of

19 and was successful for 12

years. Floral design for home, weddings and funerals. Attended

conventions at the World Trade Market in Atlanta. I was responsible for

all aspects of my business until I sold it in 1995.

I extended my business into the Shoals area as I opened and sold

locations and assisted in openings of multiple locations by owners under

my direction and advise. Managed vendor accounts, tracked inventory

levels, and ordered merchandise, coordinating purchases and delivery

schedule. Managed vendor relations, ordering processes, freight

scheduling, returns, inventory control, and backorders. Worked

cooperatively with manufacturers to develop appealing packaging, price

points, and marketing strategies to highlight products and create

excitement within stores.

Education and Training

. 10/1999 Jefferson State Ins, Huntsville, Al Certification

Life and Health Property & Casualty

8/1997 Bell South Training Center, Atlanta, GA Certification

Presentations & Proposals

. 4/1996 Bell South Training Center, Birmingham, Al

Certification Customer Relations

. 8/1996 Bell South Training Center, Atlanta, GA Certification

Executive B2B Sales Training

. 2002 Food-Safe- Food Safety training course Orlando FL

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