Marketing Manager

Lynn M. Brady

*** ******** *****

Aiken, SC *****

803-***-****

abijd4@r.postjobfree.com

EDUCATION

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University of Georgia - BBA Georgia State University - MBA

Athens, Georgia Atlanta, Georgia

8/89 - 8/93 8/95 - 12/98

Major: International Marketing Major: Marketing

PROFESSIONAL EXPERIENCE

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2/08-8/09 Access Intelligence

Rockville, MD

Marketing Assistant

. Managed marketing campaigns designed to gain revenue, using

multiple media avenues

. Provided client services support for key multi-national

clients

. Researched subscriber files and provided specific data for

increased subscription/sales-generating activities

. Worked in conjunction with web team on development and

support activities

. Designed and monitored reports on marketing and

subscription activity

11/07-1/08 M/I Homes of DC, LLC

Frederick, MD

Marketing Coordinator/Internet Marketing Consultant

. Managed internet leads and new home inquiries for 6

communities in MD/DE

. Developed and printed all marketing collateral for each

community, including spec sheets, flyers, and direct mail

pieces

. Designed and distributed email blasts to realtors, brokers

and new home prospects

. Managed media calendar for local and national ad venues

. Collaborated with Division President on design of community

maps and layouts

11/03- 7/07 Frank K. Wood & Associates

Peachtree City, GA

Book Production Associate

. Developed concepts and layouts in QuarkXPress for 380-page

health care, home improvement and financial self-help

publications

. Flowed, proofread, edited, and indexed manuscripts

. Designed templates for publications, determined word count,

and prepared files for print houses

. Collaborated with editors, writers, and in-house designers

to create and edit illustrations, charts, and graphs for

publication layouts

. Researched and analyzed information from several database

programs and imported data for inclusion in publications

1/99 - 7/01 Southern Motor Carriers

Peachtree City, GA

Marketing Manager

. Managed a 4-person marketing and communications team

. Collaborated with Director of Marketing on marketing plans,

product branding, industry research, internal/external

communications, and marketing initiatives

. Oversaw the development, design, copywriting, and

production of all marketing material, including web

content, quarterly newsletters, product catalogs, direct

mail pieces, and press releases

. Managed budgets for marketing campaigns and trade shows

. Coordinated and attended top industry trade shows and bi-

annual company meetings

. Supervised departmental and company databases, including

editorial calendars, industry events calendar, client

lists, and competitor analysis, and used data for mailings,

reports, and marketing collateral

3/97 - 1/99 Crescent Communications

Atlanta, GA

Account Executive

. Managed 5 Fortune 500 technology clients, including Hitachi

and IBM

. Oversaw and managed 4 PR coordinators for each client team

. Designed marketing promotional pieces including

newsletters, brochures, fact sheets, direct mail pieces,

press releases, and white papers

. Collaborated with clients to develop marketing position

strategies

. Developed and managed PR campaigns and press tours

. Represented clients at industry trade shows and client

meetings

5/96 - 3/97 Optio Software

Norcross, GA

Marketing Coordinator

. Created the design and development of brochures, customer

success stories, and product fact sheets

. Directed logistics for trade shows and speaking engagements

. Built and maintained customer database, while tracking and

reporting on marketing activities

4/95 - 3/96 Daystar Digital

Flowery Branch, GA

Marketing Assistant

. Created press releases for media and industry professionals

. Designed newsletters for internal and external distribution

. Managed media library and maintained customer database

. Coordinated and attended top industry trade shows

8/93 - 4/95 Budget Rent-A-Car

Atlanta, GA

Airport Manager

. Managed 12 rental agents and 10 service agents

. Coordinated rental rates between headquarters and satellite

locations

. Oversaw distribution of vehicles between local offices

OTHER

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Proficient in all MS Office programs (Mac & PC), QuarkXPress, Adobe

Acrobat, FileMaker Pro

Vice President of Fundraising, Our Lady of Victory Catholic School (2006-

2007)

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