Sales Manager

E. Ray Rodriguez

**** *. **** *****

Laveen, AZ. 85339

Cell 702-***-****

Home 602-***-****

abij14@r.postjobfree.com

Professional Summary

My Credo: "Just Do It!"

I am a creative, intuitive advertising and marketing professional with a

vision to develop and implement initiatives that will solve problems and

exceed targeted goals by utilizing strong entrepreneurial, motivational,

leadership and management skills.

"Success starts with knowledge, leadership, planning and executed with a

great team!"

Areas of Expertise

Hispanic Marketing Field Marketing Sports

Marketing

Advertising Account Management Event Management

Promotions Media Buyer Brand Management

Sales Distribution Food Broker

Professional Profile

R&R Marketing and Promotions Group, LLC.-Managing Partner

2009-present

. Account Management/Client Services

. Manager: Sales Team and Media Partners 12 Team Members

. Beverage Broker: Small manufacturers: Energy Drinks, Liquor, Beer,

and Wine

. Developed local, regional and national distribution and sales plans

. Marketing and Advertising plans: Local, Regional and National

. Multi-Cultural Advertising and Marketing

. Promotions and Retail Activation

. Success managing a product through its full life cycle as evidenced

by revenue and market share growth, with experience in both large

and small companies.

. Demonstrated success in the development and launch of a new product

or new product category.

. Strategic experiences leading the efforts that analyze, identify,

define and execute future product and technology direction.

. An inherent knowledge of sales processes with a proven ability to

work effectively with sales organizations.

. Proven track record of developing roadmap plans for new products

and communicating product growth and development direction

(internally and externally).

. The ability to seek and use market input (customer research, sales

feedback) in improving existing products and designing new

products.

. Developed marketing and detailed product requirements documents

that focus and coordinate the product or release requirements for

Sales and Marketing.

. Developed business plans that include identification of market

potential, establishment of pricing, merchandising strategies and

associated financial measures.

Gamma Pharmaceuticals, Inc.-Director of Marketing and Distribution

2005-2009

. Brand management for Jugular Energy Gel, Brilliant Choice and Savvy

nutritional products

. Manager: Sales Team 3 Team Members

. Direct report to CEO and CFO

. Sales: $30 million+ exceeded sales goals by 40%

. Advertising and Marketing Budget: $6 million

. Responsible for Financials: Budget, Depletions, Pricing, and

Profit Analysis

. Drive decision process to meet national and international

objectives and business forecasts

. Developed National, Regional and Local advertising, marketing and

promotion campaigns

. Developed strategic and tactical field marketing programs and

footprint, staffing and training

. Developed Sports Marketing programs with X-Treme Sports, NASCAR,

Auto Shows, Surfing, NBA, WNBA, NHL, MLB, MLS, college sports and

sports arenas

. Managed a staff of 5 with over 100 National Food & Nutritional

Supplement Brokers

. Sales to national retail chains: National Key Account Managers and

buyers for CVS, Walgreen's, Kroger's, Giant Eagle, Associated

Grocers, Tree of Life, KEHE, Select Nutrition...

. Implemented retail advertising and marketing programs, nationally,

regionally and locally

. Distributor management nationally providing training and

development opportunities

. Developed C-Store marketing campaigns throughout the USA

. Trade show marketing: EXPO West and EXPO East, and ECRM

. International sales and marketing : Canada, China, Mexico, and

Europe

. Team development of e-commerce and Web design and content

. Team development of public relations with external media

Moroch/Leo Burnett USA Advertising- Account Supervisor Client: US Army

Recruiting 2002-2005

. Exceeded sales/recruitment goal of over 28,000 soldiers per year,

105% of goal

. Managed over 25 Team Members for the Los Angeles Recruiting

Battalion

. Negotiated 100's of event, advertising and marketing proposals with

value added of over $6.5million

. Responsible for Financials: Advertising, Marketing and Promotion

budgets

. Interim Advertising and Public Affairs Chief, Los Angeles, CA and

managed a staff of 25 and interacted with over 1000 recruiting

stations and their staff

. Developed strategic and tactical marketing plans for the 6th

Brigade & Battalions US Army: Hispanic, African American, Asian

Pacific, General Market and the "new" emerging Urban Market

. Budget- $9million per year

. Sports Marketing: Integration of National and Local Plans-Sports

Marketing: NHRA, NASCAR, PBR, MLB, NBA, MLS, NFL, collegiate

sports, college campuses, concerts, festivals and auto shows

. Event Coordinator and Manager

. Media Buyer for the US Army 6th Brigade

Coors Distributing-Marketing Manager

2000-2002

. Developed $700,000 "Grass Roots" Hispanic Marketing Program, with

11% increase in market share, with over 665 on-premise and off-

premise promotions in a 8 month period

. Mananged over 15 Promotional Team Members and 1 Supervisor

. Produced and promoted over 200 concerts, special events, throughout

the Southwest

. Created and developed regional, national and local marketing,

promotional strategies to tap large Hispanic and diverse markets

throughout the Southwest

. Increased sales volume from 75,000 to 140,000 cases of beer in

Phoenix, AZ.

. Developed advertising campaigns directed to the Hispanic market

Budweiser- Regional Sales Manager

1993-1998

. Increased sales volume in assigned territory from $2.5million to

$4.2 million in Southern California

. Hispanic marketing in the San Diego market: event coordinator,

field marketing and promotions

. Sports Marketing, national, regional and local campaigns

. Retail promotion campaign

. Developed field marketing campaign

Professional History

Consultant/Managing Partner R&R Marketing and Promotions

2009-present

Marketing Director/Consultant Gamma Pharmaceuticals Inc.

2005-2009

Account Supervisor-Field Marketing Moroch/Leo Burnett U.S.A.

2002-2005

Marketing Manager Coors Distributing Company

2000-2002

Territory Sales Manager R. J. Reynolds Tobacco Company

1998-2000

Regional Sales Manager Coast Distributing-Budweiser

1993-1998

Education & Computer Skills

MBA Candidate University of Phoenix Spring

2010

BA/Mass Communications University of Texas at El Paso

Graduate

Executive Level Computer Skills

Bilingual (English/Spanish)

References Available Upon Request Willing To Travel

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