HOLLIE A. VOKAL
Hoschton, GA **548
abiiwq@r.postjobfree.com
. An experienced planner with exceptional organizational skills, the
ability to prioritize tasks and to work under pressure with multiple
deadlines.
. A team-oriented facilitator with experience working across different
functional areas as well as across cultures and language barriers to
drive programs, processes and results.
. An executive assistant who is a self-starter with a strong work ethic
and the ability to develop and maintain positive relationships with
internal and external employees.
PROFESSIONAL EXPERIENCE
MERIAL LIMITED
Duluth, Georgia, December 2008 - Present
Associate Manager, Conferences and Conventions
. Conferences and Conventions
. Identify event objectives, set budgets and secure appropriate booth
space.
. Prepare, coordinate and closely monitor event timelines.
. Conduct regular planning meetings. Provide suggestions and input
based upon professional industry 'best practices' and experience.
. Work closely with event marketing company to design booth, secure
appropriate exhibit components and order show services (electric,
carpet, shipping, drayage, etc.)
. Collaborate with Marketing Communications to ensure branding and
graphics appropriately support event objectives and messaging.
. Select booth staff, prepare staffing schedules, order badges and
arrange pre-show meetings.
. Secure appropriate lodging and ground transportation.
. Coordinate and plan social functions and special events.
. Collect, input and disseminate trade show details to team members and
participants, including travel documents, event briefs and schedules.
. Evaluate effectiveness of programs and activities and make
recommendations for changes.
. Process department invoices and supports vendor management activities.
. Maintain job files, budget documents and departmental records.
. Exhibit House Management
. When appropriate; conduct needs' analysis among key internal customers
to determine requirements to build new booth components.
. Liaise with exhibit house to ensure exhibit components' inventory is
maintained and refurbished as needed.
. Ensure that exhibition components, graphics and materials are
correctly catalogued
. Create / maintain cohesive and dynamic relationship with account
director and exhibit services manager.
SRIXON SPORTS, USA
Lawrenceville, Georgia, October 2002 - October 2008
Executive Assistant / Meeting Planner
. Executive Assistant
. Work closely with the Executive VP of Sales and VP of Marketing to
manage both the sales and the marketing departments; communications
with the sales team, marketing team and customers on projects,
promotions and sales information.
. Contact liaison to The PGA of America, managing the Golf Retirement
Plus Program with over 300 accounts as well as managing the Srixon/PGA
Tournament Series with over 200 participants at each of the 6 events.
. Contact liaison to The National Golf Course Owner's Association
(NGCOA) managing events surrounding the Golf Industry Show and the
Multi-course Owner's Retreat.
. Contact liaison to Edwin Watts, Golf Galaxy and other key accounts
working with them to create in-store marketing pieces as well as
designing catalog advertisements.
. Contact liaison for agents, media outlets and advertising agency.
. Interface with the company's advertising agency on collateral material
projects and other projects.
. Coordinate the company's advertising throughout the year as well as
manage the advertising calendar.
. Create, source and approve all company seasonal, promotional and logo
materials including point of purchase displays from various vendors
utilizing a budget of over $1 million.
. Provide creative input and final approval on all printed sales and
marketing materials including the corporate product catalog.
. Ensure that the 45 Sales Representatives, 5 Regional Managers and
distributors in South America and Latin America are supported properly
by ordering and supplying resources as needed to enhance their sales
efforts.
. Meeting / Trade Show Planner
. Serve as primary contact in the planning and implementation of 2
national sales meetings, 2 Regional Manager Meetings, 2 U.S trade
Shows, 6 Canadian trade shows and other smaller shows.
. Research meeting sites, conduct bidding processes, and select venues
according to event requirements (location, size, cost, etc.).
. Provide all on-site support for sales meetings and trade shows.
. Negotiate and execute contracts with hotels, transportation companies,
restaurants and other external vendors.
. Manage all event logistics including air travel, housing,
registration, food & beverage functions, off-site events, ground
transportation and all other related functions.
. Produce banquet event orders and/or meeting "resumes" to document
events and share detailed information with all involved departments.
. Coordinate meeting room bookings, assignment of space, room set-ups,
audiovisual requirements, signage, and distribution of materials.
. Oversee all meeting financial aspects, including budget development
and management; billing, payment processing and post meeting
reconciliation; Maintain financial records and review invoices and
master account bills.
. Coordinate and provide input into meeting document materials and trade
show support materials
. Collaborate with marketing team to ensure branding and graphics
appropriately support event objectives and messaging.
. Work with the design agency in all steps of booth development starting
with the approval of the theme, overall design, graphics, layout and
construction.
. Supervise booth assembly and tear down during trade shows.
TEAMLINK, INC.
Atlanta, Georgia, August 1999-October 2002
Online Auction / Media Services Account Manager & Business Manager / Trade
Show Coordinator
. Online Auction Account Manager:
. Direct sales of online fundraising tool to College Athletic
Departments and professional organizations
. Auction platform design and implementation
. Client management and in-house customer service for TeamLink
Auction
. Sponsorship Sales
. Media Services Account Manager:
. Credential Manager Platform design and implementation.
. Client management and in-house customer service for MediaTeamLink,
Credential Manager and TeamLink Broadcast
. Update and maintain the MediaTeamLink and TeamLink Broadcast
database
. Business Manager / Trade Show Coordinator:
. General office duties
. New-Hire insurance set-up
. New-Hire orientation
. Billing / Accounts Receivable
. Coordinate onsite logistics for Conventions and Trade Shows
EDUCATION
1998 Bachelor of Business Administration in Business Management
Eastern Michigan University, Ypsilanti, Michigan
COMPUTER SKILLS
Proficient with Microsoft Office 2003 XP Professional - Word, Excel,
PowerPoint, Microsoft Outlook; QuarkXpress; Adobe Photoshop CS; Adobe
Illustrator CS; AS400; Microsoft NAV; Expense Expert by Concur
HONORS AND ACTIVITIES
. Volunteer in the EMU Athletics Department to the Director and
Associate Director of Athletics (1997-1998).
. Alpha Kappa Psi Co-ed Professional Business Fraternity (1997-1998).
. Gymnastics, Eastern Michigan University (1994-1998)
. Four-Year Athletics Scholarship
. Four-Year Letter Winner
. Team Co-Captain (1998)
. Most Dedicated Gymnast Award (1995)
. ALTA Tennis League Team Captain
. (Spring 2002, Fall 2003, Summer 2004, Fall 2005, Spring 2006,
Winter 2008)
REFERENCES
Pete Kinney
Sales Development Manager
Bridgestone Golf
Mike Pai
Category Business Director, Golf Balls and Bags
NIKE Golf
Ed Butler
Regional Vice President / Southeast
The Golf Digest Companies
Pat Manak
Associate Executive Director
National Association of Collegiate Directors of Athletics (NACDA)
Heather Voight
TeamFanShop