Sales Representative

Rene Cuellar

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**** *. *** . **. ****: 219-***-****

Crown Point, Indiana 46307 E-mail: abiiwf@r.postjobfree.com

www.linkedin.com/in/renecuellar

CAREER FOCUS

Sales, Marketing or Operations Management position utilizing a proven background for hands-on

management, sales and marketing excellence. Experienced in building and developing

relationships from single- owner operators to fortune five hundred companies. Skilled in defining

the needs of an organization and creating initiatives that improve sales, cost controls and

employee retention. Particularly effective in establishing sales methodologies that improve the

bottom line profits and implementing marketing initiatives to drive growth and branding. Proven

track record of developing and growing client relationships along with revenue and sales.

QUALIFICATIONS

Successful in selling and marketing to both business to consumer as well as business to business

markets. Experienced professional in Retail & Food Service with key elements such as: Field

Sales, Chef, Restaurant Entreprenuership; FOH & BOH Management; Franchised Operations;

Liquor Licensing and Permits; Warehousing.

SKILLED IN THE FOLLOWING AREAS

New Business Development Sales Training

Efficiency & Cost Saving Analysis Sales Management

Real Estate Transactions Franchise Contracts

Menu Development & Design Break-even Analysis/ Cost Analysis

Equipment Selection Profit & Loss Management

Creating, Managing and Implementing Sales & Marketing Campaigns

CAREER ACCOMPLISHMENTS

Increased sales by 47%, new customer base 30% and case count by 25%.

Results: Became a “Rookie of the Year” runner up. Accomplished Sales broker of the Month

for January - 49.72%, April - 59.63%, September - 76.7% and December – 91.97%; increases.

Successfully obtained new account with a fortune 500 compnay within a 6month timeframe, a

result never previously accomplished in the organization. Results: Produced the

company’s first account with the Hyatt Regency Hotel chain. Contributed to creating new menu

items with the company’s product line.

Negotiated and acquired national and key accounts outside and within my territory.

Results: Increased market share by implementing product in Wal Mart, Save A

Lots, Remkie’s Supermarkets, Marsh Supermarkets, Cub Foods and Lofino’s.

Analyzed delivery and assembly procedures to determine factors, cost and effective hiring profile.

Results: Identified a labor cost that enabled the company to lower its’

delivery costs. Delevoped procedures to properly unload merchandise to minimize

damage and train new employees on OSHA regulations.

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Salute to Excellence Award Recepiant

Results: A recepiant of the Salute to Excellence award from the Educational Foundation of the

National Restaurant Association. Each year, more that 125 of the country’s top culinary and

foodservice management schools select two top students.

Recipient, of an educational tour to Biarritz, France on Viniculture as an award for a cooking

competition. Results: Two week course

on the making of french wines. Classes were conducted at wineries in southern France. A

cooking course at Hotel Du Palais conducted by Excutive chef Jean-Marie Gautier.

Supervised the renovation of several restaurant units.

Results: Involved in redesigning kitchen with appropriate equipment for proper traffic flow.

Originator of initial plans for interior and exterior designs. Involved in

bidding contracts for construction and obtaining permits.

Implemented the purchase of an exsisting establishment.

Results: Initiated land and business purchase. Involved in transition of liquor license and

permits. Recreated and redesigned menu to make it more condusive to family dinning. Created

organizational & procedure manuals.

Investor in commercial real estate/office complex.

Results: Negotiated purchase with real estate company for property. Renegotiated “triple–net”

leases with tenants. Initiated contracts for maintenance of interior and exterior of property.

EMPLOYMENT

Hilton Publishing January 2010 to July 2010

Sales Representative

August 2009 to October 2009

Atlantic Foods, Inc.

Sales Representative

September 2007 to August 2009

Goya Foods, Inc

Sales Representative

October 2006 to July 2007

Mexicali Food Products

Sales Representative

Delivery Driver

Ashley Furniture HomeStore

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Rene Cuellar

th

1870 E. 105 . PL. Cell: 219-***-****

Crown Point, Indiana 46307 E-mail: abiiwf@r.postjobfree.com

www.linkedin.com/in/renecuellar

Investor April 2004 to August 2006

Distribution Manager

PepperJack’s Bar & Grill September 1999 to February 2005

Investor

General Manager

January 1991 to July 2005

Pepe’s Mexican Restaurant,

Hammond, IN

Investor

General Manager

October 1990 to June 1996

Pepe’s Mexican Restaurant,

Gary, IN

Investor

Manager

Other Experience:

Various management and investor roles

with Food Chains, Franchises and sole

proprietorships.

EDUCATION

Ivy Tech State College: B/S Hospitality Administration

National Restaurant Association: F. M. P. Applied Foodservice Sanitation Course

American Culinary Federation: Member (1996-2008)

Bilingual in the Spanish language. Writing and Translation Skills

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