Marketing Management
Resume:
Michael C. Loyal
**** ****** ******* *******, ********, Florida 32746
407-***-****, E-Mail: abiirz@r.postjobfree.com
Marketing/Business Development/Communications
Strategic Planning(Brand Management(Advanced Statistical Analysis(Market
Research
(Database Management(Creative Development(Customer Relationship Management
Marketing and business development professional with more than fifteen-
years experience in achieving corporate objectives and building customer
relationships. Management style emphasizes collaboration and team
building. Demonstrated experience in:
(New Product/Service Introduction (Crisis Communications
(Strategic Planning
(Media Planning (Event Management (Internal
Publications
(Primary/Secondary Research (External Publications (Agency Management
Professional Experience
Associate Director, Marketing & Business Development, Florida Physicians
Medical Group (Adventist Health System Subsidiary), Orlando, Florida, 2004-
Present
. Designed and produced Practice Profiles for FPMG's 90 primary care and
specialty practices (includes service area map, demographic, physician
supply and demand and market share data).
. Developed marketing performance analysis model based on linear
programming methodology that identifies and ranks medical practice
efficiency based on marketing input in relation to performance output.
. Prepared marketing plans for the following service lines: colo-rectal
surgery, urology, otolaryngology, pediatric nephrology, neurosurgery,
general surgery, internal medicine and family practice.
. Directed the design and implementation of FPMG's website
(www.fpmg.com) and practice sites.
Assistant Director, Planning & Research, Florida Hospital (Adventist Health
System Subsidiary), Orlando, Florida, 2002-2003
. Produced service area market analysis studies for Florida Hospital
division hospitals that identified outmigration patterns and
recommended areas of opportunity for building volumes in strategic
service lines.
. Conducted brand-repositioning study for 273-bed Winter Park Memorial
Hospital that included focus groups, market analysis and branding
recommendations presented to senior management.
. Designed payer mix report, which identifies physician-admitting
patterns by financial class and enables physician relations staff to
focus practice development efforts.
Michael C. Loyal
Page Two
Director, Marketing/Public Relations/Planning, Indian River Memorial
Hospital, Vero Beach, Florida, 1998-2002
. Raised market share from 53.7% to 57% for 335-bed community hospital
with 2001 total revenues of $112 million.
. Produced chest pain center integrated marketing campaign that grew
patient volume 34.5% in first year.
. Researched and provided patient utilization data which contributed to
state regulatory rule change resulting in Indian River Memorial
Hospital receiving a certificate of need in 2002 to perform adult open-
heart surgery.
Senior Communications & Marketing Coordinator, BJC HealthCare, St. Louis,
Missouri, 1995-1998
. Developed and produced chest pain awareness public service campaign,
which enabled hospitals in BJC HealthCare's North Region to track
cardiology utilization and reconcile service line revenues (ROI).
. Conceived and implemented marketing communications program
introducing Alton Memorial Hospital's sleep disorders center.
Campaign received first-place award in Missouri Hospital
Association's "Show Me" Awards competition.
Education
University of Central Florida, PhD in Public Affairs (in progress;
concentration in Health Management and Informatics)
Webster University, MA in Marketing
Indiana University, BA in Journalism
Indiana University, BA in History
Professional Associations
Member, Society for Healthcare Strategy and Market Development, 2005 to
Present
Member and Secretary, Board of Directors, Florida Society for Healthcare
Public Relations and Marketing, 1998-2002
Publications
Breen, G-M., Loyal, M., Littleton, V., Seblega, B. K., Paek, S. C., Meemon,
N., Ellis, N., & Wan, T. T. H. (2008). An ethical analysis of contemporary
healthcare practices and issues. Online Journal of Health Ethics, 1(2), 1-
20.
Littleton, V., Meemon, N., Breen, G-M., Seblega, B., Paek, S.C., Loyal, M.,
Ellis, N. & Wan, T.T.H. (2010). An Ethical Analysis of Professional Codes
in Health and Medical Care. Ethics & Medicine, 26(1), 25-48.
Honors
Phi Kappa Phi National Honor Society
Activities
Running: Walt Disney World Marathon - 2009, 2010, 2011
Walt Disney World Princess Half Marathon - 2009, 2010
Epcot Wine & Dine Half Marathon - 2010
Susan G. Komen Race for the Cure 5K - 2010
Contact this candidate