Manager Sales

***** **** ***** ****

Deerwood, MN *****

***/***-**** ** ***/238-

3811

**********@*******.***

Angela LaBarbera

Objective To utilize my diversified knowledge and experience in Communications

towards the growth and development of the business in establishing and

exceeding all goals.

Experience 2004- Current Grand Casino Mille Lacs Onamia, MN

Director of Advertising

Manage all Communication and Mass Media for two properties

Establish and plan all Advertising in Broadcast, Print, Collateral and Outdoor

Manage and Negotiate all Contract Services with Outside Vendors

Interface with all departments on recommendations to signage and collateral

Responsible for development and management of department budget and 9

direct reports

Responsible for 4 websites and email marketing

2002-2004 Data-Mail, Inc Newington, CT

Senior Account Manager

Increased client sales by $4 million in acquiring major portion of new acquisitions

market

Managed all phases of direct mail through planning, scheduling, database

criteria, planning and processing and mailing

Responsible for 2 direct reports, client budget and vendor selection.

1998-2002 Gage Marketing Services Maple Plain, MN

Manager, Direct Mail

Manage all direct mail for numerous clients in Banking, Insurance, Publishing,

Entertainment, Financial, Food and Beverage including fulfillment and rebates

Advisor on recommendation to layout, design, forecasting reporting and close

outs

Manage, purchasing, bid procedure, production scheduling and budget.

Responsible for list purchasing and data processing criteria

1996-1998 Direct Marketing Resources Lake Mary, FL

Supervisor, Production and Direct Mail

Responsible for overseeing all aspects associated with Data Processing, Print,

Laser Personalization, production schedules, vendor negotiations, list buying

and mailing

Responsible for forecasting, strategic planning and recommendations through

quality and work efficiency

Managed five direct reports

1985-1991 Wunderman Worldwide New York, NY

Manager, Direct Mail and Production

Managed and Supervised campaigns on major accounts such as Caesar’s

Palace, AT&T, IBM, Charles of the Ritz, and Sheraton Hotels

Responsible for forecasting, strategic planning and negotiations

Managed multiple client budgets;

Responsible for 2 traffic coordinators and 1 production coordinator

Implemented standardized bidding procedures

Designated by CEO to handle Company Name change from Wunderman,

Ricotta and Kline to Wunderman Worldwide.

Managed and coordinated all advertising efforts in print and broadcast in

conjunction with promos and direct mail

1982-1985 Showtime Pay TV New York, NY

Manager, Art Department

Managed and Supervised 3 Graphic Designers

Responsible for forecasting, budget, production, deadlines

Managed all on-air telethons for Showtime’s Regional Affiliated Offices

Responsible for all contract negotiations with outside vendors

Worked directly with Producer for all Showtime’s Television Commercials

Education 1981 Katharine Gibbs New York, NY

1 Year Business Degree

1976-1980 College of Staten Island, NY Staten Island, NY

Bachelor of Arts – 4 year degree in Communications

Achievements PIA Award, 1996, Recognition Letter from Alex Kroll – CEO Young &

Rubicam, 1990; Tennis Champion, Staten Island, NY 1976.

References Available upon request

Contact this candidate