Manager Sales

Gina Cleo Bloome

***** *** ****** ****, #***, Marina Del Rey CA 90292 M/310-266-

**** abiijr@r.postjobfree.com

http://www.linkedin.com/in/ginacleobloome

Summary

Human Resources Professional recognized for innovation and expertise in end-

to-end recruiting process transformation and change management. Seen as a

resource for turning around underperforming Recruitment Departments drawing

on domestic and global corporate and agency recruiting experience in a wide

range of industries, including Big4, Hi Tech/IT, Fortune 100 Package Goods,

Media, Entertainment and Hospitality. Possesses strong recruiting system

implementation experience and process analysis skills. Delivers value to

clients and organizations by:

Improving Recruiting Processes

Integrated and re-aligned four distinct Recruiting organizations by

streamlining processes and redrafting corporate recruiting policy resulting

in the effective transformation into one functional, high performance team

supporting the newly aligned acquired business units.

Assessed, implemented and optimized multiple ATS (Peopleclick, iCims,

Taleo, HireDesk).

Reducing Recruitment Costs

Improved cost-per-hire by reducing reliance on agency sourcing, and by

redirecting advertising budget to maximize e-sourcing and social media.

Improving Retention Rates

Initiated and facilitated a hugely successful cross-functional "New Hire

Process" team to eradicate errors from Offer to Provisioning, to ID

Assignment to First Paycheck resulting in greatly improved New Hire

experience.

Improving Employment Legal and Affirmative Action Compliance Processes

Redefined internal selection process to focus on job fit reducing

litigation risk.

Professional Experience

Farmers Zurich US, Los Angeles, CA

2007 to 2010

Director, Talent Acquisition

The nation's third-largest Property & Casualty insurance group with over

$18 Billion in sales.

Brought in as change agent to redefine the Campus and Experienced Hire

Recruiting function for virtual team of 2 Recruiting Managers, 18

recruiters and 2 coordinators for all Farmers activities. Indirectly

managed 148 decentralized HR generalists acting as recruiters hiring 5000

people annually. Managed annual budget of $3mm. Supported IT, Claims,

Sales, Marketing, Legal, Product Management, Underwriting and Actuarial,

and Global Associate Program.

Successfully managed organizational transformation from decentralized to

High Performing Recruiting Center of Excellence model in conjunction with

Global HR team leaders.

Implemented online background investigation and application process

reducing errors and time delays due to manual data entry and initiation

process.

Uncovered $6mm in untracked recruiting expenses.

Cut job posting costs by 50% by using Search Engine Optimization and

eliminating job boards.

Launched company Facebook/career pages and social media recruiting

campaigns.

Initiated recruiting metrics to drive SLA performance and ROI.

Developed HR intranet solution for "easy access, just-in-time" training and

documentation requiring rethinking of all policies, documents and process

for Recruiting functions.

Gina Cleo Bloome Page 2

Farmers Zurich cont'd

Reduced time-to-hire by working with management to develop training and

career path for entry level hires thereby increasing in-house pool of

candidates for promotion.

Worked closely with HR and Hiring Managers to identify key workforce needs

and create strategic plans to meet needs.

Developed creative marketing campaigns for ERP, Diversity and Campus

recruiting earning us the "Top 50 Employers of Choice" award from Equal

Opportunity Publications.

AIRS certified entire team to improve sourcing abilities.

Strengthened employee retention rates by redesigning competency-based

interviewing.

Improved on-target resume submissions by developing recruiter/hiring

manager template.

Scored high team engagement rates ranking in top percentile of all of HR.

Established "Power Network" referral program offering bonuses to non-

employee referrals.

Negotiated deep discounts from vendors.

Implemented OFCCP guidelines and tracked AA and EEO data.

Redefined internal selection process to focus on job fit reducing

litigation risk.

Deloitte, Los Angeles, CA

2006 to 2007

Experienced Hire Recruiting Manager

FSI - Banking, Securities, Insurance, Real Estate

Supervised 5 senior recruiters and 2 coordinators for all FSI Consulting

Service Areas (Info Technology, Strategy & Operations, Enterprise

Applications, Human Capital and Outsourcing).

Developed High Performing Recruiting Team to better partner with hiring

managers and fully define characteristics of successful hire resulting in:

Reduced Interview-To-Hire ratio by 30%.

Increased Offer-To-Acceptance ratio by 50%.

Authored "30/90/180 Follow-Up" program increasing retention and reducing

terminations.

Team liaison with Recruiting PMO for major overhaul of Requisition and

Demand Management process.

Early adopter of Linkedin as key sourcing tool.

Active member of Hispanic Employee Special Interest Group.

Capgemini, Chicago, IL

2006

Contract Recruiting Manager, Americas Outsourced Services

Hands on Recruiting for Texas Energy (TXU)

General Growth Properties, Chicago, IL

2004 to 2006

Senior Talent Manager

Effective turnaround of Campus and Experienced Hire recruiting for 6000

person Mall Management Real Estate Investment Trust. Managed a team of 5

recruiters and 2 coordinators filling over 500 exempt and non-exempt

positions a year in all functions from IT to Construction, Sales,

Marketing and Legal.

Automated recruiting processes to improve tracking, reduce response times

and increase compliance.

Developed Diversity programs including Special Interest Groups and

community outreach.

Developed classroom/ online training for hiring/interviewing process and

ATS.

Established "Power Network" referral program offering bonuses to non-

employee referrals.

Gina Cleo Bloome Page 3

Independent Recruiting Consultant

2000-2004

Clients included:MPB Executive Search Consultants, Focal Communications,

Digitalwork.com, HireDesk.com.

Built international direct sourcing network with focus on China, India and

Northern Europe.

Designed, configured and implemented multiple applicant tracking systems.

Definition of recruiting practices for dotcom start-ups.

Andersen Consulting - Business Process Management Group, Chicago IL

1998 to 2000

Recruiting Specialist

Managed all IT recruiting for Allstate, Dow, LTV Steel, Caterpillar and

Ford Pension Units. Managed 6 regional recruiters in support of

approximately 200 job postings per year.

Ernst & Young - New Ventures Practice, Costa Mesa CA and Chicago IL

1997 to 1998

Associate Director - Recruiting

Directed start up of recruiting practice for IT Accelerated Software

Conversion Centers. Managed and mentored 2 direct reports resulting in

promotions for both.

Hunt-Wesson Foods - a ConAgra Company, Fullerton CA

1994 to 1997

Employee Relations and Recruiting Administrator (1994 - 1996)

Responsible for all Exempt Recruiting and Employee Relations for IT, Plant

and R&D, Engineering, Sales Administration, Logistics, Purchasing,

Distribution and Finance Departments.

Information Systems & Services Customer Support Center Supervisor (1996 -

1997)

Lead 10 union represented IT analysts operating 24/7 to service 5000 local

and remote users.

Spearheaded organizational restructuring including: process improvement,

operations administration, technology evaluation, facilities management,

training, development and performance management programs for Inbound Call

Center.

Additional Work History

Purcell Group/Gauger Associates - Factory Automation & Process Control

Executive Search Consultants

Grey Advertising, Copley Colony Cable - Consumer Package Goods Media

Planning and TV Ad Sales.

A.P.A and Gallin-Morey - Talent Management (Steve Martin, Dolly Parton,

Whoopi Goldberg).

Club Med, Biltmore Hotel, Bel Age Hotel - Hospitality, Restaurant

Management and Event Planning.

Education

BA Philosophy, Hunter College, New York City, NY, 1981

AIRS Certifications: CIR, ACIR, CDR

Affiliations

MENSA, SHRM, ERE, SMASoCal, SMAChicago Board Member

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