Todd Matthews **** Bailey Road ( Cuyahoga Falls, Ohio 44221

216-***-**** ( abii6z@r.postjobfree.com

Regional Marketing & Events Manager

Creative, results-oriented sales producer with more than 10 years of

experience and proven success boosting brand awareness and maximizing

bottom-line profitability. Create, manage, and oversee energetic marketing

and promotional campaigns through use of highly-visible, low-cost

advertising tactics. Innovative account manager with significant experience

in analyzing industry metrics to penetrate markets as well as building

relationships with customers, vendors, and media professionals. Implement

strategies to improve sales and identify opportunities for success among

new and seasoned talent. Areas of excellence:

Branding ( Territory Development ( Business Development ( Lead Generation (

Relationship Building

Market Analysis ( Public/Media Relations ( Vendor Relations ( Event

Planning ( Product Management

Product Launch ( Corporate Communications ( Staff Management ( Team

Development ( Special Projects

Career History

Action Marketing Group ( Boulder, Colorado 2007 to Present

Business consulting firm operating marketing events in Europe, Middle East,

Australia, and North America for Bombardier Recreational Products (BRP).

West Manager - North America

Create unique marketing and public relations programs for BRP to connect

brand image with mass audiences. Craft and execute strategies to capture

leads, penetrate markets, and boost client profits. Manage all aspects of

event logistics, from conception through post-event analysis. Create lead

list and secure productive 3rd-party relationships with clients for short-

and long-term use. Employ low-cost, high-revenue-generating guerilla

marketing techniques in key focus markets of Los Angeles, Dallas, Houston,

Miami, San Diego, Calgary, Ottawa, Montreal and Quebec. Develop parallel

eMarketing strategies.

Develop and deploy events for BRP's Spyder RT and RS Roadster, managing

teams of up to 10 direct reports to deliver international motorcycle shows

and rallies, dealer and community events, and photo ops as well as radio,

magazine, and television appearances. Educate dealers, District Managers,

consumers, and media on vehicle features, benefits, and current promotional

offers. Ensure semi-trucks featuring up to 15 Spyder Roadsters are road-

ready and able to perform at demo events across North America and Europe.

Secure industry sponsorships, including NFL Super Bowl, International

Motorcycle Shows, California/Arizona Bike Weeks, Street Vibrations, Golden

Aspen, Lone Star, and Giant Side rallies.

. Oversaw more than 50,000 product demonstrations for BRP's Spyder

Roadster brand in 2009, engaging with key individuals to create

meaningful and relevant brand awareness.

. Spearheaded 1st live prototype vehicle demo rides, reaching more than

700 riders in national and international markets for Spyder RS and RT

Roadster.

. Introduce, identify and define product integrity and use issues that

develop and communicate to R&D and Engineering group to develop

product refinements and fixes.

. Created unique special events that added up to $247K in sales for Can

Am dealerships and manufacturer producing product deposits and retail

sales for client.

. Coordinated high-profile multi brand demo events "Ultimate Playground"

including Sea Doo, Ski Doo and Can Am, managing all logistics through

successful completion to reach critical client demographic and

attendance goals.

. Converted 2.2% of demos into sales during FY 2009, 4.9% of demos into

sales FY 2010.

. Achieved 248 sales in coordination with 2 other region managers.

(2009)

. Manage logistics, installation and execution of International

Motorcycle Shows across United States and Canada.

B.I. Worldwide ( Minneapolis, Minnesota 2006

Provides event services to Chrysler Corporation.

Show Manager

Engaged with clients and external vendors to create meaningful and relevant

brand awareness. Promoted Chrysler's Jeep Unlimited 4x4 national launch by

building strong consumer, media, and dealership relationships through event

experiences and international auto shows across North America. Managed

daily operations and logistics of auto show launch tour.

. Quickly identified and corrected special event pitfalls, such as

recognizing flawed product presentation and subsequently redesigning

and executing innovative automobile lift to showcase new Jeep

Unlimited 4x4.

Axis Interactive and EMG ( Hollywood, Florida 2004 to 2006

Provides media placement and fulfillment, broadcast/print advertising, and

event services to wide array of clients.

Accounts Director

Supported District/Brand Managers to develop client marketing programs.

Provided turnkey brand building and delivered effective marketing

strategies. Managed on-site and off-site national events. Engaged in calls

with major chains to increase marketing display opportunities and enhance

local promotional activity. Partnered with locally recognized companies,

athletes, and charities to raise product visibility.

. Conceptualized and executed events for such clients as National

Distributing Company, Piper-Heidsieck Champagne, Malibu Rum, and

Sapporo USA.

. Generated $2.1M in new business across RJ Reynolds, Mahou Beer, Boz

Spirits, Remy Cointreau USA, and Granini USA accounts through

participation on proposal, strategy and execution teams.

. Executed unique plan for Remy Cointreau USA's "Step it Up with Jamie

Foxx" sampling program in major southern markets.

Draft WorldWide, Media Star, Mosaic Sales Solutions ( Various Locations

2002 to 2004

Agencies providing marketing and event services to RJ Reynolds Tobacco

Company.

Regional Marketing Manager

Managed Cleveland, Cincinnati, and Youngstown, Ohio markets as well as

Nashville, Tennessee market for RJ Reynolds, while creating strategies to

attain greater market share. Administered budgets of up to $54K per project

for product promotions, contests, and events. Oversaw vendor-assisted sales

program for on- and off-site accounts for Winston Tobacco. Supervised 52

total employees, including Event Managers and Marketing Representatives.

. Sustained average unusable rate of less than 4% during Pall Mall

"Extended Play Program," which was recognized as "Top Market" by RJ

Reynolds and Mosaic; was only manager to achieve this.

. Elevated market share significantly in region by reaching 37,000

consumers throughout 35 weeks during "Extended Play" Program.

CMI at Clear Channel WorldWide ( Charlotte, North Carolina 2001 to 2002

Marketing firm serving such clients as RJ Reynolds Tobacco and Animal

Planet.

Assistant Market Manager

Directed site construction and operations start-up for Animal Planet's

National Refuge Expo and RJ Reynolds' Camel Amphitheater, including hiring

and directing management of marketing staff as well as training and

developing 2 teams to achieve objectives in field.

. Improved customer experience and raised visibility of marketed products

by hiring unique entertainers to increase participation at Camel

Amphitheater.

Career Note: Additional previous position included Intern at Coca Cola

Bottling Company.

Education

Bachelor of Arts in Mass Communication & Journalism

Miami University

Oxford, Ohio

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