Marketing Manager

Clayton J. Perkins

SALT LAKE CITY, UTAH, USA 801-***-****

abiht2@r.postjobfree.com WWW.LINKEDIN.COM/IN/CLAYTONPERKINS

Product Management Professional

PRODUCT MANAGEMENT AND MARKETING PROFESSIONAL WITH GLOBAL EXPERIENCE AND

ENTREPRENEURIAL DRIVE; AND 5 YEARS OF SUCCESS IN BUILDING ADVERTISING

CAMPAIGNS, STRATEGIC PLANNING AND PRODUCT DEVELOPMENT AND MARKETING.

. MBA graduate focused on new product development, product management and

international marketing.

. Proven ability to lead cross-functional relationships with internal and

external stakeholders at all levels of an organization.

. Flourishes in fast-paced and creative environments where new ideas and

innovations are spawned.

Education

THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT PHOENIX, AZ

MBA IN GLOBAL MANAGEMENT - SPECIALIZED IN PRODUCT MARKETING AND DECEMBER

MANAGEMENT 2009

AFRICAN MARKET RESEARCH AND RECOMMENDATIONS FOR COLD STONE CREAMERY

New Product Development Process Recommendations for Idaho Technology

Inc.

Online Product Marketing Assessment for Bergey Windpower Co. and

Clipper Windpower Plc.

Chinese Market Entrance Review and Recommendations for NanoH20

University of Utah Salt Lake City,

UT

BA in Business Administration with International Emphasis May 2008

Minors in Japanese, Mandarin Chinese, and Asian Studies

Product Strategy and Pricing Review and Recommendations for Nintendo

Product Marketing Strategy Plan and Recommendations for Utah Based Mattress Company

Professional Experience

PRODUCT MANAGER OREM, UT

DOBA JANUARY - MAY 2010

PRODUCT DEVELOPMENT: CREATED MARKETING AND PRODUCT REQUIREMENT DOCUMENTS FOR NEW

PRODUCTS, AND LED A TEAM OF DESIGNERS AND ENGINEERS IN BUILDING NEW TECHNOLOGIES.

COMPLETED ALL PROJECTS PRIOR TO DEADLINES AND WITHIN BUDGETS.

Product Marketing: Managed a team of search engine optimizers, media buyers, email

managers and social media specialists in marketing a brand new Facebook

application. Within one week of launch the team secured over 1,000 new users.

Marketing Strategy: Worked with affiliate network managers in developing

strategies for up-sells and cross-sells with other affiliate offers. Led to

several new partnerships and 100s of new clients.

Advertising: Worked with designers in creating landing pages, emails and other

marketing collateral for use in product campaigns and partner distribution.

Market Research: Led a team in researching and identifying potential users for a

new company-wide service; led to over 100 new sign-ups in just a few weeks.

Business Development: Independently researched, contacted and secured partnerships

with several e-commerce service providers in a matter of weeks.

Clayton J. Perkins

Marketing Management Intern Orem, UT

Doba May - August 2009

Process Improvement: Developed an online schedule to streamline all out-bound

communications. This project helped sales, marketing, support and partners in

timing marketing campaigns. Led to increases in multiple marketing ROI metrics,

and decreased support complaints and the spam flagging of emails.

Marketing Innovation: Learned how to use Omniture software and then created

dynamic email campaigns. This innovation allowed email managers to conduct A/B

tests on email creative to find the most effective combination of text and images;

led to increases in click-through rates.

Data Integration & Integrity Manager Salt Lake City, UT

Ingenix May - August 2008

Reporting Improvement: Learned SQL and then created a tool that allowed

upper-level managers to create reports of data metrics. Decreased time spent on

creating reports from multiple days to just a couple hours.

Operations Strategy: Developed an operational strategy to integrate multiple

databases so that sales managers could use the information from each and every

database. Resulted in multiple operational improvements in the marketing and sales

departments.

Director of Business Development Salt Lake City, UT

DesignWin LLC June 2005 - March 2008

Marketing Strategy: Developed marketing strategy that focused on trade shows and

conventions, and attended shows in the U.S.A., Germany and The Netherlands. These

strategies resulted in hundreds of formal and informal meetings with potential

clients.

Market Research: Led market research efforts in identifying 100s of technology

companies, and getting feedback about technology trends and innovations. Many of

these companies later became clients.

Business Development: Spearheaded business development by building relationships

with over 100 technology companies from around the world, and securing over 250

technologies into the company's portfolio.

Campaign Management: Managed email marketing campaigns using proprietary software,

and created a CRM system using open source database tools. These technologies

helped the team in maintaining a slim budget of $250 per month.

Business Plan Creation: Worked with the executive team in creating a business plan

that ultimately led to roughly $2,000,000 in venture capital.

Additional Information

LANGUAGES: ENGLISH (NATIVE), JAPANESE (CONVERSANT), MANDARIN CHINESE

(BASIC).

TECHNOLOGICAL HIGH-LEVEL TECHNICAL UNDERSTANDING OF MOST COMPUTER AND DEVICE

SKILLS: TECHNOLOGIES AND A BASIC UNDERSTANDING OF HTML, CSS, SQL AND

C++.

SOFTWARE SKILLS: MICROSOFT OFFICE, ADOBE CREATIVE SUITE, ADOBE ONLINE MARKETING

SUITE, SPSS, @RISK, LINDO, GOOGLE APPS

ACTIVITIES: EAGLE SCOUTING, LAUNCHUP, IGNITE, OUTDOOR SPORTS AND

ATHLETICS, AND MOST IMPORTANTLY READING.

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