Sales Manager

SUMMARY

( Effective, results driven sales/marketing and general management

professional

( Proven success selling apparel and other consumer goods to major

chains, diverse retailers, clubs

( Substantial direct selling, relationship selling, both short and long

cycle

( Diverse experience in both consumer products, B2B and service

industries

( Highly effective, innovative, "out of the box" thinker and problem

solver

( Delivers outstanding, measurable bottom line results

( Exceptional verbal and written communication skills

( Solid team building and people skills utilizing a "coaching"

management style

CAREER HISTORY

1/10 - Present

Aureus Product Innovations, Salt Lake City, UT

Key Account Manager

( Successfully taking a new consumer product (The BluApple) from

a new start up firm

into grocery store channels from large chains to small

independents nationwide.

9/06 - 12/09

Accountants International-Salt Lake City

Branch Director/Sr. Business Development Consultant

( Direct and manage the daily business of a specialty recruiting

and staffing firm

that is focused on financial and accounting talent

( Responsible for growing client base and market share for Wasatch

front area franchise that opened in 2004

( Achieved branch profitability in fy 2007for first time since

franchise opened

( Hold nationwide record among all Accountants Intl offices for

highest fee ever

billed for a successful executive (CFO) placement

4/05 - 8/06

Power Music, Inc. Salt Lake City, UT

Vice President, Sales & Marketing

( Responsible for expanding domestic and international sales

through distributors, retailers

and specialty dealer channels, e.g. fitness clubs (grew sales by

30% in this category)

( Managed the direct marketing team which executed responsibility

for the catalog and e-commerce sales, supervised all tradeshow

activity for dozens of annual events

( Managed and supervised mail list segmentation and mailing master

plan

( Found and recruited key marketing, sales, technology, systems

and operations team members necessary to staff, manage and grow

the business

9/01 - 3/05

HUGGER-MUGGER YOGA PRODUCTS LLC, Salt Lake City, UT

Vice President, Sales & Marketing/Interim President

( Recruited by Hugger-Mugger to plan and execute yoga products and

apparel entry into traditional retail venues, e.g. mass

merchants, sporting goods retailers, fitness clubs, health food

chain retailers

( Performed (and/or assisted reps) all presentations to larger

chains and retailer accounts

( Grew retail sales to $5M in first year

( Developed retail packaging for new yoga products/apparel line

going into retail stores

( Created and launched innovative Yoga Passport consumer

promotion to pull

product sales through channels (still in use today), Directed

all trade show activities

( Recruited, trained and managed 80 independent sales reps

nationwide as sales

force to smaller retail channels and regional chains, opened

20+ international distributors

4/95 - 9/01

SANFORD ROSE ASSOCIATES - SALT LAKE CITY, Salt Lake City, UT

Owner/President (An executive search and recruiting firm)

( Owned and operated an executive recruiting franchise firm

specializing in

sporting goods consumer products and information technology

professionals

( Franchise averaged $300K to $500K in annual placement fees

( Typical searches were engaged on retainer fee basis for clients

searching for top executive talent, such as Presidents, CEO's,

CTO's, CFO's,VP of Sales/Marketing

10/88 - 06/95

BELL SPORTS, INC., Rantoul, IL

A $280 million public company recognized as the world leader in

helmets for motor sports, bicycling and other action sports

Vice President/General Manager, Private Brands Bicycle Helmets (11/93-

06/95)

( Created new division from start up to sell private labeled

bicycle helmets

primarily to branded bicycle companies, e.g. Schwinn,

Cannondale, Managed all sales, marketing, product development

and division functions to the bottom line

( Grew sales from zero to $6.3million prior to Bell's decision to

stop selling private

label helmets due to production capacity limitations

( Coordinated development and production handoff of 25 new helmet

models in 5

month initial start up period

Vice President/General Manager, Auto Racing Helmet Division (10/88-

11/93)

( Reorganized and rebuilt the inside and outside sales teams to

more effectively and successfully generate orders and "push

through" Bell's auto racing helmet, safety apparel and safety

equipment products

( Pruned unwieldy, overextended product line of non-performing,

low margin sku's and refocused sales efforts on freshly

conceived, competitive high margin helmets, new racing apparel

and team uniform lines

( Averaged 15% annual sales growth of racing product lines over a

five-year period in an industry that averaged only 3% annual

growth

( Maintained an average 47% gross margin (up from 39%) by

innovating and totally revamping the product line

( Increased the division's annual net operating income by an

average of 17% annually for five years via an effective sales

push effort and a complimentary marketing/advertising "WORN BY

THE BEST" pull through strategy

( Via restructured racing promotion strategies, increased the

number of professional Indy Car drivers wearing Bell from 38% to

67% over a two-year period (the majority of who were not on

endorsement contracts)

( Introduced Bell and the entire industry into the arena of high

tech, aerodynamic helmet performance and lightweight composites

made available to the common racer. These innovations

revolutionized the appearance and function of racing helmets to

this day

( Negotiated long term endorsement and personal services contracts

with many of the world's top professional racing

drivers/celebrities in the most prestigious venues, including

Mario Andretti, Michael Andretti, Al Unser Jr., Emerson

Fittipaldi, Bobby Rahal, Michael Schumacher and the late Formula

One star, Ayrton Senna

1/82-10/88

UNDERWRITERS SALVAGE COMPANY, Palatine, IL

A Private firm offering automobile and heavy equipment auctions

nationwide that were primarily used by the insurance claims industry

for financial recovery on salvage vehicles (Since acquired by IAAI, a

Public Co.)

Vice President, Auto and Equipment Division, Palatine, Il (11/86-

10/88)

National Operations Manager, Automobile and Equipment Division (2/85-

11/86)

Eastern Regional Manager, Automobile and Equipment Division (1/84-

2/85) Carteret, NJ

Branch Manager, Automobile and Equipment Division (1/82-1/84)

Dallas, TX

EDUCATION

Ricks College, Rexburg, Idaho, 1974-75, General Studies, Marketing,

Sales, Business Law, Accounting

University of Utah, Salt Lake City, Utah, 1977-78, Business

Administration Major, Marketing Minor

Westminster College, Salt Lake City, Utah, 1999 - 2000 Psychology BS

Program

OTHER

Excellent PC literacy with high proficiency in MS Office applications,

Xerox PSS III and Cambridge Sales Training Graduate, Kepner/Tregoe

Management and Decision Making Training Graduate, United States

Parachute Association - Coach Level Skydive Instructor, Professional

and Personal Life Coach and Mentoring experience

Contact this candidate