Marketing Manager

THAI P. NGUYEN

**** ******* ***** ( El Monte, CA 91733

646-***-**** ( ****.*.******@*****.***

Dynamic marketing and business development professional with 16+ years of

experience including extensive expertise campaign management and

partnership development. Proven skill in driving successful marketing

campaigns (including direct mail and online, among others) and designing

highly effective programs to grow customer base, increase spending, and

generate outstanding levels of customer satisfaction with low attrition.

Known for superior communication and consensus-building skills. Innovative

and strategic.

Acquisitions Marketing ( Direct Mail ( Loyalty/Reward Programs ( New

Business Development

Direct Response ( Online Marketing ( Budget Management ( Contract

Negotiation ( Event Planning

Co-Brand/Affinity Partnerships ( Production Management ( Sports Marketing (

Vendor/Agency Management ( Media Planning ( Market/Customer Segmentation (

Credit Card Services

PROFESSIONAL EXPERIENCE

DIRECTV, INC., El Segundo, California ( August 2009 - May 2010

Manager, Customer Communications & Retention

Developed and managed all marketing and communication strategies for

retention programs. Refined ROI based solutions to mitigate churn and

established cohesive marketing approach.

. Realigned marketing strategy for DIRECTV's Movers Connection program.

Increased sales by 13% and lowered churn by 8%

. Provided project leadership, served as primary contact and subject

expert to multiple stakeholders to develop and implement business

initiatives

. Oversaw outbound telemarketing retention program. Established metrics

and supervised relationship with vendors. Employed customer analytics

to optimize churn mitigation

. Managed co-brand partner relationship with Barclays to market the

DIRECTV Rewards Visa card. Headed the marketing strategy, the

communications plan and the rewards program

ESPN, INC., New York, New York ( November 2005 - May 2009

Associate Director, Consumer Products

Developed, executed, and managed credit card and loyalty programs.

Interfaced daily with multiple internal partners as well as external

partners, including Washington Mutual, Carlson Worldwide Marketing, and

Tuchman Sports & Entertainment, on strategic growth planning to increase

usage and grow revenues. Designed and enhanced reward programs to decrease

attrition. Created budget, strategic marketing direction, and marketing

plan. Analyzed results to optimize new campaigns for maximum effectiveness.

. Launched ESPN's Total Access Visa card in September 2006, achieving 90%

cardholder satisfaction

. Oversaw marketing collateral development including design and content

for direct mail, print and online presence, television spots, and

premiums

. Created the industry's first sports concierge program geared for the

mass consumer and co-designed comprehensive rewards and benefits

programs spanning sporting events, retail merchandise, and the full

range of ESPN consumer products

. Formulated marketing requirements for card program partner contracts,

including acquisition channels, media buy, technology enhancements,

marketing collateral, website development and maintenance

. Executed large PR event in New York City for card launch, culminating

with the ESPN Ultimate End Zone Celebration Contest and garnering

coverage on 52 local TV news broadcasts

. Led team and partnered with Santander, the 12th largest bank in the

world, to develop an ESPN credit card and reward program for Mexico

CITIGROUP, Long Island City, New York ( October 2004 - October 2005

Vice President, Travel & Affluent Markets Acquisitions

Managed direct mail program for the American Airlines and Citi co-brand

partnership. Administered budget and marketing plan development and

tracking. Developed testing opportunities and market segmentation. Teamed

with Risk Management Department to understand the portfolio and its

spending habits and to minimize risk by targeting mailings.

. Utilized external creative agencies to design cost-effective direct

mail packages while streamlining packages and minimizing print cycle to

decrease cost

. Boosted response rates by 15% with new creative development

. Extended mailing reach by 20% and reduced direct mail CPP by 15%

. Appointed Voice of the Employee Champion by Executive Vice President

JP MORGAN CHASE & COMPANY, New York, New York ( September 2001 - September

2004

Assistant Vice President, Acquisitions & Market Expansion

Managed direct mail and existing card member programs, developing marketing

and budget forecasts, creating marketing plans and collateral, performing

market segmentation, and monitoring program results. Developed test

matrices to optimize customer segmentation. Collaborated with Risk

Management to increase usage, decrease customer risk, and reduce attrition.

. Cut CPA by 26% for an industry Best in Class in 2003 while beating

account goal by 37%

. Developed 3 new champion creative yielding an average lift of 21%

ADDITIONAL POSITIONS

CHASE MANHATTAN BANK, New York, New York

. Program Manager & Subject Matter Expert ( 2000-2001

. Management Program Associate ( 1999-2000

. Co-Brand/Escalation Representative ( 1998-1999

RENAISSANCE FURNITURE & GIFTS, Tempe, Arizona

. General Manager ( 1993-1998

FORMAL EDUCATION

Master of Business Administration in Marketing ( 2011 ( Regis University,

Denver, Colorado

Bachelor of Arts in Communications ( 1997 ( Arizona State University,

Tempe, Arizona

LINGUISTIC FLUENCIES

Vietnamese

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