PAULA MARTINELLI

**** ****** **** *****, **********, FL 33761

813-***-****

abih0c@r.postjobfree.com

Objective

Use my strong communication skills and marketing abilities to deliver

results that improve sales. I would like to use my international experience

to help a company improve intercultural and international business and

exposure.

Summary

MBA - Marketing International English and New Product

Experience Portuguese Fluent Development

Pharmaceutical Creative and driven Communication & Organized and

Sales by results teamwork responsible

Professional Experience

BIC Graphic USA - Advertisement & Promotional Products

06/2007 - Present

Product Search & Development Specialist 11/2008

- Present

. Member of international team responsible for development of new products

for BIC Group worldwide.

. Negotiate details with affiliates and suppliers on new products including

pricing, quality and timelines.

. Work closely with other departments (Quality, Marketing, Logistics and

Engineering) and global BIC locations (cross-cultural) in order to

develop items to be launched internationally.

. Selected to start a new department (Global Sourcing), responsible for

sourcing non-BIC manufactured promotional products for all global BIC

Graphic business units (North America, South America, Europe, Asia,

Australia).

. Responsible for entire process of quoting and obtaining customized

promotional products for sale through BIC from external sources.

. Initiated a new formal quoting process using forms developed for easy use

by the Sales Force. System adopted as the global standard for custom

quotes.

. Developed detailed monthly reports of department performance and

quotation volume and success rate (including data from Internal and

External Sales Force and suppliers).

Marketing Services Coordinator

06/2007 - 11/2008

. Assist Marketing Services Supervisor in various marketing projects such

as coordinating Trade Shows, BIC National Sales Meeting, developing

marketing presentations, and planning marketing events.

Rexam Beauty & Pharma

05/2005 - 03/2006 Product Manager

Jundia , Brazil

. Primary point of contact between customer and Product Development

Department. Conveyed customer requirements to PD and provided updates to

the client.

. Responsible for all of the company's international clients as well as

several domestic clients.

. Analyzed, negotiated, booked and confirmed customer orders and provided

accurate information to the company and the clients.

. Monitored customer orders in each phase of the process from order

submission to delivery. Provided recommendations to the scheduling

department to achieve 97% on time order fulfillment.

. Provided monthly reports about customer service performance and

recommendations for improvements.

Centro Auditivo Telesom

08/2004 - 05/2005

Account Manager

Jundia , Brazil

. Developed a marketing plan and strategy for introduction of company

product line into a new market. Developed marketing channels to penetrate

new market.

. Developed a list of potential clients. Negotiated sales contracts.

Provided complete technical support to clients (doctors and patients).

. Analyzed and developed new market niches which increased sales by 50%.

. Prepared and presented sales and marketing proposals. Studied market

conditions and performance and developed projections which were used for

company forecasts.

Johnson & Johnson Pharmaceutical

02/1999 - 11/2001

Account Manager S o Paulo,

Brazil

. Responsible for promoting pharmaceutical products to doctors in five

cities including educating doctors on the use of the medicines for

treatments based on scientific data. Provided samples and education

materials and answered questions related to the products.

. Consistently achieved or exceeded monthly sales targets for existing

pharmaceutical products and new product introductions.

. Performed marketing analysis to focus sales efforts on appropriate market

segments in order to minimize wasted efforts and maximize sales

productivity.

. Performed research and analysis of merchandising data at POS (Point of

Sale) directed at promotional items.

BASF, Knoll Chemical Products and Pharmaceuticals, Ltd

07/1998 - 02/1999

Account Manager S o Paulo,

Brazil

. Performed market research and determined appropriate products for each

target market and placement of products at POS. Tracked sales of products

and solicited the placement of a new product line in selected pharmacies.

. Developed a list of doctors as prospective clients based on their

potential to use products in their area of practice. Visited doctors'

offices to promote specific products and provide technical support.

. Negotiated contracts with companies, universities and local governments

to make the use of BASF products standard in their medical practices and

kits.

Education

MBA - Marketing

08/2004

Escola Superior de Propaganda e Marketing - S o Paulo, Brazil

BS - Media Communications, Publicity and Advertising

12/2000

University of Valinhos - S o Paulo, Brazil

Languages

Portuguese - fluent

Spanish - intermediary

Additional Experience

Studied in London, England for one year

05/2002 - 05/2003

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