Customer Service Sales

Charles A. McWilliams

**** ****** ***** ***** ******, Georgia 30519

Cell 770-***-****

abiguh@r.postjobfree.com

Seeking SALES /MARKETING Opportunity

PERSONAL PROFILE

Results-oriented sales and marketing professional with over 20 years

experience in business-to-business, and retail sales environments; worked

in such diverse industries as hospitality and travel, pest control

services.

Professional Strengths

Competitive Market Analysis Ad Copy Sales/Scripting

Pricing/Marketing Strategies Brand Recognition Enhancement

Operation Start-Ups Marketing Plan

Lead Generation/Cold Calling Customer Relations

Special Events Planning and Coordination Business to business and end

consumer

Energetic project and team manager recognized for ability to communicate

well with prospects, clients, vendors, and staff; enthusiastic self-starter

with proven track record of building and maintaining customer satisfaction

and loyalty.

Education Degree in Hospitality and business in clayton State College

Professional Highlights

Sales: Background includes both business-to-business and business-to-

consumer products and services. Especially successful with cold-calling to

enlarge territory and generate leads. Experienced in generating

commercial project estimates and contract proposals. Track record of

cultivating long-term relationships and gaining referrals. Generated ad

copy and marketing materials for directory of hotel amenities and local-

area services. Coordinated all facets of directory project from vendor

sourcing to layout, printing, and distribution.

Sales Training: Hired and trained both outside sales and customer service

representatives with on-going management responsibility for groups of 3-25

employees.

Customer Service: Provided hands-on customer service and problem

resolution skills to hotel front desk and hotel restaurant employees.

While serving as Unit Marketing Director for high volume corporate

restaurant location, conducted training for wait and host staff for both

seated and self-service customers. Focused on training restaurant

employees how to up sell products and improve sales of specialty food

items.

Charles McWilliams - 2

PROFESSIONAL EXPERIENCE

RENEW REFINISHING SYSTEMS, Lawrenceville, GA 9/06 - 07/10

Account Executive

Created marketing plans and goals for Renew. Generated new leads from

apartments creating new business like hotels, senior living and hospitals.

Made cold calls and am a member of Athens Apartment Association as well as

Atlanta Apartment Association.

GWINNETT COUNTY

Environmental Services 07/03 - Present

Teach and work with on task maintaining schools up to the county standards

. in MSDS and county procedures.

HOSPITALITY SOLUTIONS Atlanta, GA 07/03 - 9/06

Marketing Consultant

Created plans and goals for hotel property manager; evaluated existing and

prior corporate client activity. Generated new leads (corporate and

leisure). Reviewed and/or implemented customer service procedures for front

desk and housekeeping.

* Achieved 70% occupancy increase over the 90-day contract period for

each hotel.

ECOLAB Chamblee, GA 06/01 - 6/03

Account Executive

Established new accounts in 5 county territories for both ECOPRO (food and

beverage) and ECOLAB (pest elimination) product lines. Passed GA Dept. of

Agriculture ~ Structural Pest Control Division registration exam.

Holiday Inn, Greenwood, SC; Gainesville/Commerce/Suwanee, GA 10/98- 05/01

Media Sales Manager/Area Director of Sales

Hired to complete comprehensive market research project for a rapidly

expanding national hotel chain. Managed all phases of prototype resource

directory to be customized for each hotel throughout the region.

Researched and compiled resources; sold advertising to defray production

costs; coordinated production including vendor sourcing, negotiation,

layout, printing, and distribution. Marketed room accommodations and

banquet services for four hotel properties.

Chick-fil-a Dwarf House Duluth, GA

08/97 - 10/98

Unit Marketing Director

Marketed full service restaurant to corporations. Managed in-store

operations, in-store and catering sales, hiring and training, cash

management, and sanitation. Trained counter and wait staff to use

suggestive selling for specialty items. Outside marketing helped Unit

achieve the highest sales increase for 1997 in Atlanta area. Increased

store specialty item sales by 31% in January 1998 with the introduction of

a new product and increased sales of specialty items by 27% in May 1998.

These results were the highest single month increase in specialty item

sales among the Dwarf House locations.

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