Sales Manager
Resume:
lizabeth ann soto
**** ****** **** ( Santa Fe, New Mexico ( ***.***@*******.*** (
Sales and Marketing Professional with the ability to execute a wide-range
of sales and marketing strategies designed to establish market presence
and increase revenue and profitability.
SUMMARY OF QUALIFICATIONS
. PROGRESSIVE EXPERIENCE DRIVING SALES WITHIN THE RETAIL, TRAVEL AND
TRANSPORTATION INDUSTRIES WITH DOCUMENTED SUCCESS INCREASING SALES IN
EACH POSITION.
. Proven performer with extensive experience in strategic alliances,
channel development, major account development, and creating and
launching brand awareness.
. Demonstrated track record of success in increasing market share. Excel in
creating marketing campaigns that build cutting-edge brand imagery and
consumer recognition.
Professional Experience
REGIONAL MARKETING MANAGER AUGUST
2008 - PRESENT
Sunflower Farmers Markets Boulder, CO
I am responsible for all marketing and sales programs for the Southwest
Region. (AZ, NV, NM & TX)
. Developed and executed individual store marketing plans based on
comprehensive analysis positively increasing store sales.
. Established strategic alliances and media relationships building and
increasing brand awareness.
. Created and executed the "grand opening" marketing plans for 7 new store
locations.
. Designed and implemented strong, innovative in store and external events
(local, regional and national) directly driving significant incremental
sales.
. Developed the Field Marketing Training Manual.
. Worked closely with advertising agencies to develop support materials for
in store and external marketing programs. (POP, advertising, promotions,
coupons, billboards, etc
. Developed and implemented the "grand opening" marketing plan.
REGIONAL MARKETING MANAGER 2002 - 2008
wild oats natural marketplace Boulder, CO
I was responsible for all marketing and sales programs for the Southwest
Region. (25 stores)
. Developed and executed individual store marketing plans based on
comprehensive analysis positively increasing store sales.
. Established strategic alliances and media relationships building and
increasing brand awareness.
. Created and executed the "grand opening" marketing plans for 7 new store
locations.
. Designed and implemented strong, innovative in store and external events
(local, regional and national) directly driving significant incremental
sales.
. Developed the Field Marketing Training Manual.
. Worked closely with advertising agencies to develop support materials for
in store and external marketing programs. (POP, advertising, coupons,
billboards, etc
regional account manager 2000 -2002
lufthansa german airlines Los Angeles, CA
Responsible for account management and business development of medium to
large accounts within the Southern California, Arizona, and New Mexico
region.
. Quadrupled sales revenue within the first year becoming the only U.S.
region to make and exceed revenue goals.
regional marketing manager 1998 -2000
ge capital/tip (Trailer Fleet Services) Irvine, CA
Responsible for all branding, advertising, marketing, and promotions for
the Western U.S. (B2B sales)
. Created the corporate contracting programs consistently increasing annual
sales.
. Designed and implemented quarterly direct mail pieces promoting over the
road equipment offerings and seasonal discounts directly increasing "off-
season" equipment sales.
. Collaborated with the Sales department coordinating sales and marketing
programs in alliance with products and sales strategic initiatives.
. Conducted extensive market analysis per regional marketplace, identifying
target audiences and potential clients within those markets.
REGIONAL marketing manager 1994 - 1998
the hertz corporation Los Angeles, CA
Recruited to build the West Coast Region Marketing Department accountable
for the strategic and tactical plans for advertising, marketing, and
promotions for positive impact on regional sales.
. Created and executed cross-promotional advertising and marketing
strategies utilizing integrated marketing platforms including TV, radio,
print, attractions, sporting events, and products.
. Designed and executed a seasonal coupon book offering discounts to local
restaurants, theme parks, other local venues building the local brand
architecture and increasing annual sales.
. Initiated a media campaign with travel partners, airlines and hotels,
driving a 5% increase in West Coast sales.
. Trained our Franchisees in the area of local and regional marketing and
promotions.
MARKETING MANAGER 1989 -
1994
SOUTHWEST AIRLINES San
Francisco, CA
I spearheaded the development of the corporate contracting program
resulting in growing the West Coast business MM$$ during my tenure.
Responsible for developing annual sales and marketing plans.
. Worked side by side with agencies to develop support materials.
. Negotiated with media and sponsorship outlets to maximize promotional
activity.
. Develop internal communications and instructions with regards to
marketing/promotional activity as well as the opening of 5 new airport
locations.
. Awarded "top sales" producer for 5 consecutive years annually solidifying
new corporate accounts.
ba, marketing, CAL-state Long Beach, CA
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