Sales Manager

Xavier Turpin

**** *. ******* ***** ( Orange, California 92867 ( H 714-***-**** ( Cell

714-***-**** ( abignk@r.postjobfree.com

SALES and MARKETING EXECUTIVE with comprehensive understanding and

experience in US Multicultural Market as well as International Business in

North America, Latin America and Europe.

SUMMARY A highly accomplished, fluently bilingual and bicultural

executive with extensive experience in:

( Strategic Business Planning and Executing ( ROI

Analyses

( Sales and Business Development ( Margin

Strengthening

( Market Penetration ( Sports Sponsorship Management

( Marketing Plan Development ( Relationship Management

( Channel Management ( Project Prioritization

With entrepreneurial spirit and a drive to consistently achieve, maintains

professional and technical knowledge by establishing personal networks,

attending educational workshops, reviewing professional publications, and

participating in professional societies. A globally minded leader and team

player who builds a positive rapport at all levels of an organization.

Adapts well to change and effectively balances and delegates to

consistently meet and exceed expectations. Organized, dedicated, and

responsible, contributes to continued profitable business success.

EXPERIENCE

VERTIS COMMUNICATIONS, Baltimore, MD. 2007 - Present

DIRECTOR, MULTICULTURAL

Vertis Communications is a premier provider of targeted print advertising

and direct marketing solutions, including creative services, proprietary

consumer research, database targeting and digital technologies, pre-media,

multicultural, media placement and multimedia. Vertis has over 100

locations with nearly 8,000 professionals and hold leading market positions

in: Advertising Inserts (#1), Direct Mail (#2), Newspaper, Media Planning

and Placement, as well as Advertising and Packaging Pre-media.

Selected Achievements . . .

. Identified, researched, developed and executed strategies for

over $100 million in multiple new revenue streams: U.S. Hispanic-

oriented Supermarkets, Furniture and Electronics stores.

Currently working on expanding into Mexico.

. Forecasting $9.9 million for 2011 with U.S. Hispanic-oriented

companies like Famsa USA, El Super, Gonzalez Northgate, Mi

Pueblo Foods and Mexican retailers such as Supermercados

Calimax, Farmacias Dax, Smart & Final Mexico, Coppel.

. Developed culturally-relevant Hispanic advertising for U.S.

General Market retailers such as: Best Buy (P.R.), Alin Party

Supply, Badcock Economy / W.S. Badcock, CSK Auto, Floor and

D cor, Navarro Pharmacy.

. Introduced to Vertis process for developing culturally-relevant

brand communications and one-to-one marketing. Including

customized communications to individual households based on

language preferences, buying behavior, and other characteristics

as well as media planning and placement

. Modified and re-launched Vertis Customer Focus Opiniones

research which captures insights into Hispanic buying behavior

and media usage across a wide variety of consumer categories

including: home improvement, sporting goods, auto aftermarket,

electronics, appliances, fashion, footwear, grocery, drug,

furniture, optical and more. Research is conducted quarterly.

MAKITA USA, INC., La Mirada, California. 2004 - 2007

MARKETING MANAGER, EMERGING MARKETS

Makita is one of the world's largest power tool manufacturers with 36

international company branches, seven manufacturing facilities globally and

over 400 innovative tools.

Selected Achievements . . .

. Developed and implemented comprehensive strategy to capture the

power tool leader position in the Hispanic Market within the

retail and construction industry in the USA.

. Managed multi-million soccer sponsorship assets. Negotiated

multiple MLS local team contracts.

. Leverage soccer sponsorship with Mexican National Soccer Team

(FMF) and Major League Soccer (MLS) to connect with Hispanics at

an emotional level through grassroots marketing engaging them

where they work (jobsites), where they shop (in-store

promotions), where they play (soccer events) and where they live

(community events) to be relevant in their life style.

. Building relationships with key customers. - i.e. The Home Depot:

o First vendor - in any category - to present a Hispanic Market

"comprehensive" strategy.

o Developed strong relationship with Emerging Markets and

Multicultural departments.

o Conducted multiple soccer oriented in-store promotions across

multiple regions.

o Negotiated to activate in 2005 on their behalf Home Depot's FMF

soccer sponsorship.

. Development of multiple dealer and end-user oriented promotions for

multiple markets.

. Collected data on Hispanic market size, concentration areas, growth

trends, Hispanic dominated trade segments and end-user behavior patterns.

. Created and launched Germany 2006 World Cup Trip sweepstakes promotion

across industrial and consumer channels.

. Developed and implemented strategy for largest professional construction

supply company White Cap.

. Produced communication strategy and launched media campaign on radio and

print.

. Creation of mini-site to support Dallas soccer tournament.

. Developed bilingual point of sale, collateral materials, packaging and ad-

slicks to support Hispanic strategy.

. Launched Hispanic market brand ambassador Se orita Makita which outpaced

Miss Makita in dealer appearances by 25%+.

CORPORACI N PATRICIO ECHEVERR A (CPE) / BELLOTA GROUP. 1999 - 2004

Manufacturer of a wide range of hand tools to meet the demands of the

industrial, agricultural, and do-it-yourself consumer market. The group

has ten factories around the world.

corONA CLIPPER (part of Bellota Group), Corona, California. 2000 -

2004

MARKETING DIRECTOR

Manufacturer of pruning, harvesting, and long handle tools for the

professional landscape, agriculture, and construction industries as

well as for the lawn/garden consumer market.

Selected Achievements . . .

. Accountable for introducing Bellota's products to the

U.S./Canada markets, professional and consumer, under the Corona

label utilizing the existing Corona brand awareness, reputation,

customer base, and market position.

. Developed marketing plans/programs for each channel, including

sales objectives.

. Provided long- and short-term market forecasts and reports.

. Conducted market research collection, analysis, and interpretation.

. Analyzed historical sales, evaluated market opportunities, and considered

current and future market trends.

. Evaluated competitor products and current/future market trends.

. Planned and directed development of new products.

. Prepared annual budget, scheduled expenditures, analyzed variances, and

initiated corrective actions.

BELLOTA AMERICA, Miami, Florida. 1999 - 2000

MARKETING DIRECTOR

CPE's Latin America subsidiary that oversees Marketing, Sales and

Logistics for the Americas.

Selected Achievements . . .

. Assisted in the development and founding of this division.

. Reorganized the sales organization in Latin America by creating

geographical territories.

. Consolidation and harmonization of sales terms & conditions in the

Americas for all Bellota companies.

. Development and implementation of marketing plans for each

geographical territory.

. Establishment of a logistics warehouse for the purpose of

consolidating inventories from all the Bellota companies that serve

the Latin America.

. Instituted LAN, set-up accounting for division, reported financials

to head offices.

. Hired logistics manager, product manager, administrative assistant,

and three promotion managers.

FISKARS, Rolling Meadows, Illinois. 1996 - 1998

BUSINESS DEVELOPMENT DIRECTOR - LATIN AMERICA

Consumer products for hardware, lawn & garden, housewares, outdoor

recreational, and office/school supplies industries with 16 manufacturing

divisions.

Selected Achievements . . .

. Led strategic sales decisions based on market, product development,

manufacturing, and financial input.

. Present for management review, programs related to product pricing, sales

policies, terms, and procedures.

. Supported cross-functional needs of company in planning, credit, and

administrative areas.

. Ensured products sold in accordance with budgeted objectives to obtain

maximum profitability and volume.

. Continually evaluated sales strategy to meet changes in market

conditions.

. Researched and developed new business opportunities.

. Established and managed sales budgets.

. Managed independent outside sales force to achieve company's sales

objectives.

ADDITIONAL HOOD FLEXIBLE PACKAGING, Marengo, Illinois. DIRECTOR OF LATIN

AMERICA SALES, 1993 - 1996

EXPERIENCE PERUGO CORPORATION, San Antonio, Texas, ASSISTANT MANAGER, 1988

- 1992

EDUCATION UNIVERSITY OF TEXAS, San Antonio, Texas

B.S., BUSINESS MANAGEMENT, INTERNATIONAL MARKETING/MANAGEMENT,

1992

PROFESSIONAL Advanced ROI For Event Marketers Seminar, Red 7 Media,

2006

DEVELOPMENTS Advisory Board Member, U.S. HISPANIC CONTRACTORS

ASSOCIATION, 2005

Innovations in Hispanic Marketing Conference, MFM GROUP,

2005

Licensed Insurance Broker, STATE OF TEXAS, 2004

Marketing to Women, SYMPOSIUM BY HOME CHANNEL NEWS, 2003

ISO 9001: 2000 Internal Auditor Training, THE CALIFORNIA

TECHNOLOGY CENTER, 2003

Teamwork, Empowerment and Communication, CORONA CLIPPER,

2000

Establishing and Managing an International Sales Network,

WORLD TRADE INSTITUTE, 1998

How to Read and Understand Financial Statements, DUN &

BRADSTREET, 1996

Strategies for Selling Technical/Industrial Products,

AMERICAN MANAGEMENT, 1995

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