Sales Marketing
Resume:
Nicole L. Ilseman
O'Fallon, MO 63366 abigj3@r.postjobfree.com
Objective
A Sales/Marketing Position
Summary
Experienced Marketing professional skilled in analysis and research with a
special interest in advertising & promotions, event planning, and public
relations. Uses accepted marketing techniques to conduct and implement
meaningful programs important to the company's bottom line, such as
maintaining market share, targeted advertising, and sustaining competitive
product offerings. Uses creative approaches to problem solving, data
gathering and is extremely adept at working independently or with teams.
Sets own goals and achieves success through hard work, self initiative, and
marketing savvy. Recognized as a strategic thinker who understands the big
picture.
Employment History
The Jones Company, Chesterfield, MO 2005 to 2006
Strategic Marketing Analyst - conducted all of the marketing research for
the company concerning competition for comparison purposes and impact
analysis.
( Researched industry trends through various media sources to determine
what and how these trends would impact the company. Used predictive
metrics as good indicators for this impact analysis. Substantiated
the belief that the industry-wide decline in sales was indeed
affecting the St. Louis area. This information provided the company
with sound research on which to base strategic business decisions.
. Translated the relevancy of detailed data provided through key
industry reports such as John Burns Housing Barometer, Hanley-Wood
Market Snapshot, and Consumer Confidence. Provided an executive level
summary report to the President and the executive management team.
This provided valuable information to the team beyond the detail which
supported the conclusions.
( Collected competitive market data through a variety of sources
including "secret shopper" techniques. Compiled this information into
a collection of Market Analyses binders for each of the company's
current development communities. The detailed information provided in
each of these binders provided insight into any sales issues the
company was experiencing which could be attributed to other builders
in that same vicinity and also provided competitive information for
problem avoidance.
. Conducted general research which would be significant to any marketing
position. Stayed current with community activities, growth, and
political climate which could impact not only the building industry
but any company doing business within that community.
. Used Axciom/Perconicx to determine where to mail mass marketing
incentive materials and for whom these materials would be most
attractive. This information also provided insights into the
interests and demographics of our current and potential customers.
Milliken Publishing, St. Louis, MO 2005
Inside Sales Representative - solely responsible for contacting small
retail business owners who marketed educational materials.
Implemented relationship marketing strategies to drive personal sales
goals. Made cold-calls and calls to existing customers nationwide
determining their need for product. Consistently met or exceeded
aggressive personal sales goals.
Through understanding the store-owners' purchase decision process, was
able to overcome purchase concerns and address needs more directly.
By speaking the "language" of the store owners, was able to increase
sales and decrease the time-to-close.
( As needed, problem-solved customer issues arising from any source
within the company.
Southern Living At Home and Student 2000 to 2005
Company is a direct sales division of Southern Living Magazine
Home-Based Business Owner - sold product through home parties.
Student - continued educational pursuits to complete BS degree in Business
Administration.
City of Ferguson Recreation Department, Ferguson, MO 2000
Assistant Office Manager - responsible for managing class schedules and
advertising.
. Implemented direct marketing campaigns and designed promotional
material for program classes.
. Received customer orders, set up classes, and managed mailing lists
and billing information using RecWare software. Organized weekly
facilities schedules, created and maintained Microsoft Excel
spreadsheets for tracking and recording program participants.
Things Remembered, Florissant and St. Ann, MO 1997 to 2000
Sales Associate - responsible for store operations, including deposits,
while working independently in the store. Exceeded daily, weekly and
monthly sales goals by up to 30%.
Education
BS - Business Administration, Emphasis in Marketing, University of Missouri
- St. Louis
Cum Laude, GPA 3.4, Dean's List
Microsoft Word, 7 years
Microsoft Excel, 4 years
PowerPoint, 4 years
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