Marketing Manager

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I am currently a Senior Account Executive at Next Marketing, managing the

Hewlett Packard Global Marketing Compliance partnerships with Microsoft and

Intel. I also lead HP & Intel's JMP - Channel Marketing Programs for

Worldwide and Commercial Partners. My goal is to secure a position back on

the client side of business in a Senior Marketing Managerial role.

I have over 18+ years of experience in Marketing on the client side and

well over 8+ years on the Agency side. I have supervised, led and managed

all facets of market planning and execution for clients including; product

development, product placement, pricing, research, branding, media buying

and placement (print, on-line, OOH, direct mail, broadcast, radio and

social media), budget and timeline development, tactical planning,

production and implementation, trade show and event management and

measurement.

Client and Brand experience include: Hewlett Packard, Microsoft, Intel,

Mohawk Commercial, Karastan, Coca-Cola, Alliance One, Cornerstone Bio-

Pharma, The Cypress of Raleigh, North Carolina State University, UNC

Executive Education, Call Interactive, First Data Corporation, Horizon

Medical Products, Shaw Industries, PolyVision; a Steelcase Company, Western

Union and eONE Global.

Work included regional, national and international markets in both B2C and

B2B categories. Through high client satisfaction and retention, revenues

increased on average 25% per year on the agency side as well as the client

side.

I have worn many hats, am extremely self-motivated, diversified and know

the concept of multi-tasking, education, communication, and implementation.

That combined with my marketing, advertising, media, design manufacturing

experience, pre and post launch marketing experience, coupled with my

product and sales experience puts me in a very high category to be an

incremental leader in any company.

I would like the opportunity to come in and present my professional papers,

portfolio and experience to you in person so that you are able to identify

with my goals and objectives.

Thank you for your time and energy in reviewing my past/current

experience. My salary is negotiable. I look forward to hearing from you in

the near future.

Education - LaGrange College; Bachelor's Degree/Art and Design

June 1990

Advertising/Marketing Agency Experience

I. Next Marketing Hewlett Packard; Senior Account Executive

Mar 2009 - Current

Marketing Global Compliance Manager for Microsoft and Intel

II. French West Vaughan Distilled, Raleigh, NC; Senior Account Supervisor

Dec 2007 - Oct 2008

Categories: Real Estate, Healthcare, Tobacco, University and Education

Clients; Still Creek Estates, The Cypress of Raleigh, Alliance One

International, North Carolina State University, University of North

Carolina, Chapel Hill, Cornerstone BioPharma.

III. The Bounce Agency, Greenville, SC; Senior Account Manager

Aug 2005 - Aug 2007

Categories; Real Estate, Hospitality, Resort and Tourism

Clients: Daniel Island, Charleston, SC, Jubilee, Pensacola, FL, Crescent

Communities on Lake James, Marion, NC, The Homestead Preserve, Hot Springs,

Va, River Dunes, Oriental, NC and South Carolina Parks and Recreation.

IV. Southern Mills, Union City, GA; Marketing Manager

Jan 2003 - Aug 2005

V. Jones Design Group, Atlanta, GA Account Manager

April 2002 - Jan 2003

Categories; General

Clients: Coca-Cola and PolyVision, a Steelcase Company

VI. Point b, Atlanta, GA; Senior Account Manager -

Dec 1999- April 2002

Categories: Commercial Carpet/Contract Interiors, Finance, Medical,

General

Clients: Mohawk Industries, Shaw Contract, Sphinx Rugs, Karastan Rugs,

First Data Corporation,

Healthtronics, Horizon Medical Products, Western Union, eONE Global,

Northwestern University

and Call Interactive

VII. Mohawk Industries, Kennesaw, GA; Marketing Director

Jan 1991 - Dec 1999

Brands; Mohawk, Harbinger, Karastan, Biegelow and Durkan Commercial

Summary of Agency Responsibilities:

. Managed daily project execution under direction of the Account Supervisor

and Vice President - Category Group Leader in setting strategic/creative

direction and project vision

for clients.

. Maintained/retained/developed relationships and favorable contacts with

current and potential advertising and marketing clients.

. Prepared strategic advertising/marketing plans, creative briefs, job

tickets, schedules, outlines,

and budgets.

. Conferred with client to determine advertising requirements and

budgetary limitations, utilizing knowledge of product or service to be

advertised, media capabilities, and audience characteristics.

. Conferred with agency creative directors, artists, copywriters,

photographers, production, traffic,

and other media production specialists to select media to be used.

. Coordinated activities of team engaged in marketing research, writing

copy, design, purchasing

media time/space, developing special displays and promotional items

and performing other media-production activities in order to carry out

client approved campaigns.

. Maintained daily client contact/workflow-ensuring overall marketing

plans, strategies, daily

action items, traffic, production, contact reports and weekly status

reports.

. Reviewed, proofed and approved creative/production materials, copy,

layouts, and production art, and coordinated client approval of same.

( Developed strategic marketing and communication plans for clients.

( Increased client budgets and job profitability by 25%.

( Presented, pitched, implemented, and executed all marketing materials to

clients.

( Researched target markets, demographics, technological advances, and

buying habits for clients.

Advertising/Marketing Client Experience

Summary of Client Responsibilities:

. Managed Sample, Product, Marketing, and Advertising budgets

internally and externally for $110,

$38 and $20 mm divisions.

( Directed Product Development in strategically designing products based

on; market demand, price, aesthetics, and voids in product mix, costs and

manufacturing capacity.

( Managed outside advertising agencies in respect to the design,

development and coordination of marketing and advertising plans, show room

strategies, trade shows, product promotion campaigns, brand identity and

awareness campaigns.

. Defined within the corporate marketing plan the specific product/services

positioning and branding policy, messaging and activities thereof.

. Wrote press for new product introductions, awards, web sites,

environmental programs and events.

. Purchased media for all national and local trade publications.

. Orchestrated and implemented mill visits with sales people and clients.

. Developed and implemented sales training programs.

. Developed and line extended brands to increase target audience

and drive sales.

. Developed design and marketing roundtable/focus group events for

feedback, research, competitive pricing, trends, and guidance on new

products, concepts and brand direction.

. Demonstrated public speaking and product demonstration

ability at trade shows, conferences

and on client premises.

. Participated in overall product/service strategy, including writing of

marketing requirements.

. Defined and coordinated a new solutions "go to market plan" including

recommendations for pricing and special promotions.

. Gathered from sales people continual product/solution win and lose

information.

. Conducted marketing analysis to develop continuing product or service

new release definitions.

. Collaborated with a wide variety of functional areas such as sales,

marketing, manufacturing, and operations to develop and provide product

definitions responsive to customer analysis, needs, tools and market

opportunities.

. Maintained communications and contacts to collect and analyze technical,

financial, marketing, schedule, and sales information for product lines.

. Managed product packaging and contents (basically, product launch

meetings to make sure all of the elements are in place, etc.).

. Maintained job profitability and loss.

References:

Jennifer Monterde

Campbell-Ewald, Regional Account Supervisor

-Former co-worker at Next Marketing

Atlanta, GA

phone: 678-***-****

Lisa Owens

Winn Dixie

-Former direct report at the bounce agency/Account Supervisor

700 E Dorchester Dr

Jacksonville, FL 32259

Phone: 904-***-****

Ray Owens

DX Marketing

-Former DM partner and vendor/VP of National Sales

2000 Business Center Drive

Savannah, GA 31405

Phone: 912-***-****

Ryan Hedspeth

Health Decisions

-Former direct report at French West Vaughan Distilled/VP Client Services

2510 Meridian Parkway

Chapel Hill, NC

phone: 919-***-****

Contact this candidate