Marketing Management

Vanessa Vazquez

**** *. **** **. *** ***, Tampa, Fl 33609 Tel. 407-***-**** Email:

abig95@r.postjobfree.com

Communications Professional

Dynamic and culturally aware creative professional with 20 years of

experience delivering quality and compelling content and ideas for both

respected news organizations and outlets and for multiple non-profit

organizations. Reputable for sharp writing, enthusiasm, and commitment to

serving the interests of readers and communities. Excellent Researcher.

Social Media Marketing expert. Active DoD security clearance.

Writing/Communications ( Public Relations & Marketing ( Photo Management

Website/Content Management ( Reporting ( Team Management ( Spanish Fluency(

Basic French

Marketing & Public Relations Experience

FLORIDA INSTITUTE OF COMMUNITY STUDIES, Tampa, Florida ( 2009-Present

BOARD OF DIRECTORS MEMBER

Play key role in optimizing outreach efforts through role as marketing and

events team coordinator, for non-profit organization focusing on teaching

leadership tools to the community,

< Ensured success of organization's major event - a Holiday Party,

through leadership of all aspects of the festivities.

< Drove organization outreach efforts through co-creation of Marketing

and Public Relations plans with its Executive Director.

CARIBBEAN AMERICAN CHAMBER OF COMMERCE, Tampa Bay, Florida ( 2007-2010

PUBLIC RELATIONS COORDINATOR

Composed press releases to gain attention for, and boost participation in,

Chamber events.

< Led alliance with U.S. Hispanic Chamber of Commerce and United

Retailers Chamber of Puerto Rico for presentation of the first Small

Business Retail Conference in Tampa Bay, which provided a platform for

representatives of 250+ small business retailers from Latin America.

< Organized a press conference and luncheon for the Jorge Posada

Foundation and Hispanic Council for Reform and Educational Options to

introduce the spokesperson of educational options efforts to reduce

the dropout rate of Hispanic students in the Hispanic students.

< Served as lead photographer on visit to Tampa Bay by United States

Ambassador to Haiti, Raymond Alcide Joseph, after the Haiti

Earthquake. Coordinated private luncheon with Florida leaders and

directors of non-profits to aid in Haiti rebuilding efforts.

HISPANIC BUSINESS INITIATIVE FUND, Tampa Bay, Florida ( 2008-Present

PROVIDER-TEACHER

Currently leading classes for small business owners on how to utilize the

Internet and social media marketing (e.g Facebook, Twitter, Foursquare etc)

as their tool to market their business.

Professional History

VVYHUB LLC, Tampa, Florida ( 2010-Present

BUSINESS DEVELOPMENT/SOCIAL MARKETING/WEB and CONTENT PRODUCER

Write and analyze Integrated Marketing Communications proposals for small

businesses. Create campaigns to maximize their ROI. Analyze their design.

Create content suitable for an excellent position in Search Engine

rankings. Specialized in Search Engine Marketing. Effectively utilize

current and emerging communication technologies including Internet,

Intranet, Social Media, E-mail, etc.

JACOBS TECHNOLOGY, Tampa, Florida ( 2008-Present

BUSINESS DEVELOPMENT/PHOTO EDITOR/COMMITTEE CHAIRPERSON

Participated in proposal development; write proposals and analyzed

RFIs/RFPs/RFQs; collaborate with internal and external representatives to

gather necessary information.

Continued...

Vanessa Vazquez

Page 2 ( abig95@r.postjobfree.com

Optimize visual appeal of U.S. military magazines by sourcing imagery to

support and enhance stories, teaming directly with senior editors, creative

director, and graphic design team to meet both magazine objectives and

government requirements. Additionally, provide creative input to enhance

story development. Hold role as Chairperson of the Employee Morale and

Wellness Committee - oversee coordination of company/employee events, as

well as recognition awards.

TBO.COM/CENTROtampa.com, Tampa, Florida ( 2005-2008

ONLINE PRODUCER/EDITOR

Authored stories/blogs for both TBO.com and CENTROTampa to drive reader

interest and increase visibility of sites. Targeted Hispanic readers by

leading bilingual projects that included photography and video. Maximized

financial success through role as advertising and marketing coordinator.

Used Social Media to increase site traffic. Expertly managed negotiations

with content and photo wire services for CENTROtampa.com.

ONLINE PRODUCER/EDITOR, continued

< Contributed to more than 50% increase in site traffic through

development of stories focused on local happenings and interests. Used

Social Marketing tools like DiggIt, Stumble Upon, Facebook to increase

traffic.

< Enhanced relevancy of CENTROtampa.com by spearheading a total redesign

of the site to increase its appeal to the Latin American market.

< Coordinated with the TV Reporter to create ads to promote her

headlines in the website.

EL SENTINEL, Orlando, Florida ( 2001-2005

ONLINE PRODUCER, WRITER & TV ANCHOR

Drove content production for newspaper's website, elsentinel.com - selected

and edited photos to complement articles, while also authoring stories for

El Sentinel Fort Lauderdale. Delivered a variety of stories and reporting

in both Spanish and English, targeted to the region's Hispanic community.

Ensured quality and accuracy of writing through fact-checking and

copyediting. Presented a weekly Spanish-language business report aired on

the Orlando Telemundo television affiliate.

< Recognized as Employee of the Year: Innovation Category in 2001 for

key role in successful launch of El Sentinel, Florida's first

bilingual print publication (later converted to a Spanish-language

only weekly.

< Authored stories on hot topics, such as the heavy impact of

Immigration reform on farm owners and their workers.

ORLANDO SENTINEL, Orlando, Florida ( 1998-2005

EDITORIAL ASSISTANT

< Delivered stories/copy for a variety of sections - wrote features,

event announcements, and obituaries, with contributions to the police

beat.

< Researched and assembled legal notices and provided newsroom and

administrative support.

THE SAN JUAN STAR, San Juan, Puerto Rico ( 1994-1998

REPORTER

< Authored a highly read, weekly TV and Music column for the only

English Pulitzer Prize-winning publication in Puerto Rico.

Additionally, covered political and police beats.

< Won Overseas Press Club Award for breaking News Story.

< Rose from original position as Editorial Assistant Supervisor,

overseeing 4 assistants and copy clerks.

Education & Training

Bachelor of Arts in Business Administration concentration in International

Business & Marketing

Eckerd College, St. Petersburg, Florida

.

Professional Affiliations

Project Management Institute ( Caribbean American Chamber of Commerce of

Tampa Bay

National Association of Hispanic Journalists ( Hispanic Professional Women

Association( American Marketing Association

Technical Skills

MS Office ( CCI System ( Adobe Photoshop & InDesign ( Dreamweaver ( Flash (

HTML ( Slideshow

Audacity ( QuarkXpress ( Search Engine Optimization ( Customization and

design of database programs

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