Manager Marketing

MARK D. SMITH **** Scotia Lane ( Sandy, Utah *****

801-***-**** ( **********@*****.***

EXECUTIVE-LEVEL MANAGEMENT: Marketing

Over 10 years in improving revenues, market share & growth for startup to

enterprise level organizations. Award-winning and results-driven marketing

executive with a background in product management and marketing, brand

management, field marketing, and market research in business to business

(B2B) and business to consumer (B2C) environments. Experience in health

care, high-tech, manufacturing, and consulting sectors. Managed teams of up

to 15 direct reports. Held full profit and loss responsibility for over $52

million in business. Direct team managing 117 brands, 523 products, 8

brand and 64 product launches. Analytical and creative thinker. Excellent

communication skills (verbal and written) with an eye for detail. Strong

team player with a hands-on, "roll up the sleeves" attitude.

PROFESSIONAL EXPERIENCE

ULTRADENT PRODUCTS, INC. ( South Jordan, Utah ( 2008 - 2010

Medical device manufacturer with more than $150 million in annual revenue.

Senior Product and Brand Manager: Set global strategy for brands. Developed

budgets, forecasts, revenue goals, and set product pricing. Coached and

mentored a team of four direct reports. Directed cross-functional and cross-

business teams (MarComm, R&D, Clinical, Engineering, PR, Manufacturing,

Regulatory, Operations, and Finance). Orchestrated all brand market

planning, messages and marketing deliverables. Improved key opinion leaders

(KOL) relationships. Launched new brands and brand extensions. Built go-to-

market plans. Maintained product roadmaps. Acted as voice of the customer

(VOC). Engaged in product lifecycle management. Conducted global market

research. Responsible for inbound and outbound marketing. Constructed

integrated media campaigns - search engine optimization (SEO), short

message service (SMS), pay per click (PPC), cost per thousand impressions

(CPI), social media, internet, web, print - and participated in media

planning and media buys. Authored product requirements documents (PRD), Key

Message Documents (KMD), Market Requirements Documents (MRD), white papers,

sales training modules, marketing collateral, business case studies, and

press releases.

. P&L responsibility for $52,600,000.00 business unit - generated 10%

growth over prior year's sales in an economic recession

. Launched the company's most successful brand in the past five years.

This brand generated over $10,300,000.00 in revenue within 12 months

. Created and launched several successful promotional marketing campaigns

- one generated 1,128 new customers for a medical technology in 8 months

with an ROI of 295%

. Led development of award-winning medical equipment ad campaign: 2009 Ad

Campaign of the Year - DDB Chicago and DPR Magazine

. Developed/launched award-winning medical device: 2010 IDEA Bronze Award

for Medical Devices & 2010 Reality 5 Star Award

. 2009 Marketer of the Year

NOVELL ( Provo, Utah ( 2002 - 2008

Computer software and services company generating $1 billion from sales.

Marketing Manager, Contracted Through PrO Unlimited (2007 - 2008):

Supported Field Marketing Managers with the execution focused outbound

marketing activities and events, oversaw logistics planning and execution

of electronic and face-to-face seminars to generate leads and develop the

enterprise sales pipeline. Liaised with internal/external business partners

to develop/implement marketing and communication strategies.

. Boosted electronic invitation response rates from 1.1% to 8.5% (a 772%

increase) by using voicemail technology; initiative increased leads 7

fold

Marketing Manager, Contracted Through Adecco (2003 - 2007): Assisted with

the development/implementation of communication strategies for marketing

promotions. Developed marketing plans, managed event logistics, negotiated

contracts for national new media buys (PPC, CPI) and traditional media buys

(OOH, print, radio, TV) and enlisted vendor support. Analyzed each event to

gauge success and achievement of stated objectives. Acted as an individual

contributor while directing vendors and Novell co-marketing partners.

MARK D. SMITH ( Page 2 ( **********@*****.***

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. Launched a series of Workgroup partner e-vignettes that were used for

multiple years to generate $2,000,000.00 in shared revenue

. Led development of the Novell Web Seminar Replay Site, generated more

than 1,000 prospects monthly.

. Initiated a sales communication newsletter to broadcast information

about marketing campaigns and events, reaching more than 1,000 people

and improving response rates of more than 70%

. Recommended developing AdTracker in the electronic registration system

to improve ad response rates and save the department more than $200,000

since implementation

. Advised switching online seminar vendors from PlaceWare and Centra to

WebEx, managing the relationship and negotiating a new contract for 3

consecutive years

Marketing Manager, Contracted Through ICON Professional Services (2002 -

2003): Oversaw all planning/ implementation for program managers and field

marketing programs such as field seminars, e-seminars and

technology partner programs. Liaised with multiple departments to determine

needs and develop programs. Secured 3rd-party lists, developed direct-

mail/email and recommended appropriate campaigns. Directed vendors

supplying collateral, event logistics, prospect follow up and lead

cultivation. Improved non-government organizations (NGO) relationships. Led

campaign communication efforts across a matrix organization with multiple

stakeholders.

. Developed a seminar series that partnered with Government Technology

magazine to promote web services to state/local governments and

increased revenue more than $1,000,000.00 in 6 months

. Co-managed a call-out campaign across portions of the United States and

Canada for Security and Identity Management solutions for HIPAA

compliance for HIMs (coding and reimbursement system/medical

technology), generating over 500 high-level leads in 6 months and

revenue in excess of $3,000,000.00 by year's end

. Spearheaded use of an ad resource list that increased registration rates

20%

NTERAS ( Orem, Utah ( 2000 - 2002

Startup computer software and management company with less than $1 million

in revenue.

Product Manager: Managed the product development of the company's main

offering while leading corporate marketing initiatives, including:

analyst/investor relations, PR, MarComm, and advertising. Produced all

product marketing materials and conducting market research to position

products internationally. In charge of upstream (in bound) marketing.

Accountable for new business development. Acted as an individual

contributor with vendor management authority. Responsible for partnership

development and program development, Co-led a product development team of 1-

8 persons. Learned scrum methodology for agile software development.

Produced MRDs, product proposal documents (PPD), PRDs, product business

proposal (PBP), and KMDs.

. Retooled business plan and effectively managed investor relationships to

secure more than $1,200,000.00 in funding from private stock sales

. Conducted market analysis to identify an $18,000,000.00 opportunity for

the company's interoperating system - Jaunt - software as a service

(SaaS)

. Established key relationships with beta customers to provide prerelease

evaluations that facilitated the launch of RapidAssist, the company's

first product

. Facilitated a meeting with Intuit that led to a buyout offer and an

offer to complete the coding of company's main software product by

supplying the services of more than 300 coders

. Directed product launch of software to beat initial market penetration

target by 20%

EDUCATION

Master of Business Administration (MBA) in Marketing and Finance ( Bill and

Vieve Gore School of Business, Westminster College ( Salt Lake City, Utah

Bachelor of Science (BS) in Business Administration ( Marriott School of

Management, Brigham Young University ( Provo, Utah

MEMBERSHIPS

Brigham Young University Management Society

American Marketing Association

References and/or expanded resume available upon request

Contact this candidate