Health Care Marketing

JOE BROWN

**** * ****** *

ST

ST. PETERSBURG, FL 33704

abig5x@r.postjobfree.com 727-***-****

MARKETING MANAGER

MARKETING / BUSINESS DEVELOPMENT / MEDIA & PUBLIC RELATIONS / BRAND BUILDING /

EMPLOYEE ENGAGEMENT / CORPORATE COMMUNICATIONS

Seasoned marketing professional with a journalism background, agency experience and success in

conceiving, developing and implementing internal and external marketing programs for large national health

care corporations and multiple-site organizations.

SELECTED HIGHLIGHTS

• Currently leading marketing strategies and communications campaigns for Ceridian, the nation’s

largest provider of COBRA health care continuation administration and a leading provider of

employee health care benefits, including wellness and family-assistance programs.

• Developed and directed consumer, provider and employer initiatives for Fortune 200 pharmaceutical

companies, including Pfizer Inc., Pharmacia Corp. and Schering Corp.

• Managed and edited Florida Hospital News & Healthcare Report, a statewide health care trade

publication for nurses, physicians, health care executives, and other hospital-based staff.

• Developed and wrote marketing newsletters for national long-term care companies, including

Emeritus Assisted Living, Regent Assisted Living, Alterra Healthcare Corp. and Senior Lifestyles,

Inc.

• Reported and edited for The Tampa Tribune, the St. Petersburg Times, the Charlotte Observer and

other news media on health care and other topics.

PROFESSIONAL EXPERIENCE

Ceridian Benefits Services, St. Petersburg, FL Jan. 2008-Present

MARKETING/COMMUNICATIONS CONSULTANT

Senior marketer for Ceridian Benefits Services, the nation’s leading administrator of

employee benefits, serving more than 60,000 employer clients, including General

Electric, Microsoft and Lockheed Martin, as well as their employees. Responsible for

helping develop marketing/communications strategies and working collaboratively with

the CEO and executive management to drive sales and position Ceridian’s brand. Write

and manage all internal and external content, including brochures, sales collateral

materials, advertising, Web content, direct mail pieces, press releases and email

campaigns.

Key Accountabilities

• Develop and maintain all external messaging around the company’s products and services, including

Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements,

Health & Welfare Benefits administration, and COBRA health care continuation coverage.

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• Create strategies and internal communications to increase employee engagement (current number of

employees: 1,300) and align individual employee objectives with business goals.

• Research trends regarding health care usage, compliance issues, health care reform legislation and

health care technology to better align our business strategies – and our clients’ – to trends in the

marketplace.

Arthur Rutenberg Homes, Inc., Clearwater, FL April 2004-Jan. 2008

SENIOR MARKETING SPECIALIST

Senior marketer for nation’s most successful franchisor of luxury-home builders and one

of the top 50 residential homebuilders in the country. (More than $565 million in annual

sales among its 36 franchises throughout Florida, Georgia, Alabama and South Carolina.)

Key Accountabilities

• Developed and maintained all brand messaging for all franchises. Developed public relations/media

campaigns, securing placement of favorable stories in Florida Design, Forbes magazine, Home

magazine, Construction Today, Metro magazine (Georgia), USA Today, the Naples Daily News, the

Palm Beach Post and others.

• Edited and wrote 88-page award-winning Legendary Homes magazine.

Synergy Medical Communications, Inc., Tampa, FL Sept. 2000-Oct. 2001

DIRECTOR OF CONTENT DEVELOPMENT

A medical and health care education, marketing and consulting agency providing a wide range of strategic

planning and marketing programs to Fortune 200 pharmaceutical companies, including Pfizer Inc.,

Pharmacia Corp., Schering Corp., and WELCOA. Products included Celebrex®, Zyvox®, Lipitor®, PEG-

Intron®, Pfizer’s BeneFocus Health Fairs® and WELCOA’s worksite Well City campaign.

Key Accountabilities

• Developed wellness and intervention initiatives for employer clients and managed care companies,

overseeing all content development and coordinating outside consultants, writers, copy editors,

proof readers, graphic designers and content traffic managers.

• Chief writer for branding and promotional activities from product pre-launch to post-launch,

including tool kits, monographs, backgrounders and executive summaries.

• Recruited and managed editorial advisory boards and consultant panels consisting of key national

thought leaders and leading physicians in disease prevention promotions.

Key Achievements

• Conceived and wrote Pfizer’s Advances in Arthritis employer initiative, Pharmacia/Pfizer’s joint

Managed Markets-Integrated Communication Plan, and Pfizer’s national employer and managed-

care initiative on cholesterol.

Everfill, Inc., St. Petersburg, FL Feb. 2000-Aug. 2000

DIRECTOR OF CORPORATE COMMUNICATIONS/EDITOR-IN-CHIEF

A business-to-business, e-commerce health care start-up that provided fulfillment of pharmaceuticals, wound-

care and health-related products, as well as Web hosting and e-health information.

Key Accountabilities

• Directed all communications and managed all marketing materials, educational Web sites and

marketing micro-sites.

Sharper Edge Publishing, Tampa, FL Nov. 1998-Feb. 2000

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EXECUTIVE EDITOR

A 25-year-old health care company that specializes in the writing, designing and printing

of consumer marketing newsletters for the long-term health care industry.

Key Accountabilities

• Wrote and edited consumer newsletters for long-term care companies, including those with

Alzheimer's centers, nursing homes, assisted-living facilities and retirement communities, including

Emeritus Assisted Living, Regent Assisted Living, Alterra Healthcare Corp. and Senior Lifestyles,

Inc. Wrote and managed all Web site content (www.sharperedgenet.com) and created The Activity

Source, a national magazine/newsletter for activity professionals.

NEWSPAPER EDITING AND REPORTING

1984-1996

Florida Hospital News & Healthcare Report, Tampa, FL 1993-1996

EDITOR

A statewide trade industry tabloid for health care professionals with news specific to

the needs of physicians, hospital executives, nurse managers and managed care

executives.

Key Accountabilities

• Edited two monthly tabloids (Tampa Bay and Orlando editions); managed up to 10 reporters.

St. Petersburg Times, St. Petersburg, FL 1992-1993

CORRESPONDENT

Wrote hard news and features for the lifestyle leisure, food and health sections.

The Tampa Tribune, Tampa, FL 1988-1991

FEATURE WRITER

Covered education before being promoted to feature writer.

Key Achievements

• Promoted to enterprising reporter in BayLife features department.

• Earned several feature-writing awards.

The News-Messenger, Fremont, Ohio 1985-1987

REPORTER

Covered city and county governments, local politics, business and courts.

Key Achievement

• Awarded the 1986 Associated Press (Ohio) prize for community-based feature writing.

OTHER REPORTING AND WRITING POSITIONS

The Charlotte Observer, NC / AAA Michigan Auto Club, Detroit / The Monroe Evening News, MI

OTHER EXPERIENCE

Panera Bread Co., St. Petersburg/Belleair, FL Sept. 2002-March 2004

GENERAL MANAGER

Managed two $250,000-a-month stores for Covelli Enterprises, owners of the nation’s largest Panera

franchise, directing day-to-day operations from budget management to sales and in-house marketing.

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Renaissance Vinoy Resort, St. Petersburg, FL March 1998-Nov. 1998

PROFESSIONAL CHEF

CareGiver Tampa Bay, Tampa, FL 1996-1997

PUBLISHER

A self-published, innovative, community-based health care magazine for family caregivers.

EDUCATION

Bachelor of Arts in Journalism

The Ohio State University, Columbus, Ohio

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