Marketing Sales

FRANK GRIFFIS__________________________________________________________

* ***** ***** ***** ******* Lakes, TX 778**-***-***-

**** **************@*****.***

MARKETING & MARKETING COMMUNICATIONS PROFESSIONAL

Dynamic marketing professional who utilizes creativity, leadership and

teamwork to design and execute solutions to accomplish organizational

goals. Solid experience in sales/marketing, public relations, staff

management, targeted media placement and non-traditional marketing.

Developed and implemented strategic, integrated marketing communications

plans to increase sales, visibility and to solidify brand awareness.

Effective communicator skilled in writing and design for advertising (print

and electronic), public relations (news releases, features, speeches and

Op/Ed pieces) and the Web. Strong public presentation skills.

Professional strengths include:

Research analysis & implementation Media relations &

client placement

Project and budget planning & management Strategic direct

marketing & branding campaigns

Staff training in sales/marketing tactics Strong

presentation skills

EXPERIENCE & ACCOMPLISHMENTS

U.S. Census Bureau, College Station, TX

1/10 to 9/10

Asst. Mgr., Field operations, Asst. Mgr., Administration

Executed strategic campaign for enumerating 500,000 households in 13-county

region. Trained and supervised daily operations of seven field operations

supervisors, 56 crew leaders and almost 1,000 enumerators. Established

project goals for crew leaders and held them accountable for attaining

goals and meeting deadlines. Supervised recruitment, hiring, firing and

payroll of 1,200 Census employees. Job was temporary.

Notable Achievements:

. Managed teams that consistently met tight deadlines, placing in the

top 10% in the Texas area.

. Directed smooth transition through four major Census field projects in

eight-month period.

Merit Construction, Bryan-College Station, TX

10/08 to 1/10

Marketing and Logistics Director

Helped launch fast food restaurant construction company that built Burger

King restaurants in Bryan and The Woodlands, TX. Company folded due to

economic recession.

Notable Achievements:

. Despite the economic downtown, implemented innovative marketing

approach that led to $1.2 million in contracts in first year of

operation.

. Developed project management/job logistics process that enabled

supervisor to manage work of 15 subcontractors to meet deadlines and

stay within budget.

Texas A&M University System, College Station, TX

3/08 to 10/08

Director of System Communications

Supervised marketing and public relations communications of Texas A&M

University System - eight universities and seven state agencies.

Collaborated with public relations officers of System members and provided

leadership on various communications projects. Position was not a good

match for System's needs and my career aspirations.

Notable Achievements:

. Created strategic, integrated marketing communications designed to

brand the Texas A&M University System regionally and nationally.

. Restructured and streamlined the System web pages to make them more

visually attractive and to tell the System members' stories in

creative, succinct ways, utilizing video and professional photography.

LeTourneau University, Longview, TX

10/02 to 3/08

Director of Marketing, Adjunct Faculty Member

Created, executed and supervised strategic marketing efforts of inter-

denominational Christian college. Led brand development, designed

marketing campaigns, conducted and supervised market research to support

the efforts. Trained admissions staff in sales/marketing and relationship

marketing techniques and tactics. Drove integrated campaigns from

inception to completion, including ROI analysis on marketing activities.

Produced, managed and implemented key marketing elements, including

advertising, media, promotions, and collateral to support the university's

strategic objectives. Taught undergraduate courses in marketing, public

relations, business communications, consumer behavior and speech.

Notable Achievements:

. Collaborated with alumni, faculty, staff and students to restructure

marketing communications plans for traditional and non-traditional

student recruitment resulting in record enrollments of incoming

students.

. Analyzed and helped restructure financial aid process resulting in

more efficient awarding of scarce student grant and loan monies.

. Supervised Marketing Services Department that won regional and

national awards for print and electronic advertising, direct mail and

web marketing for student recruitment and fundraising campaigns.

. Executed branding campaign that resulted in more vibrant image of the

university among its various constituents.

Sherman College of Straight Chiropractic, Spartanburg, SC

8/00 to 1/02

Vice President for Enrollment Services/Marketing

Developed and implemented strategic, integrated marketing/branding plan

that resulted in record new student enrollments, including minority

students, during a period of declining enrollments for health profession

colleges. Trained more than 40 administrators and staff in customer

relations and relationship marketing, resulting in higher morale and

productivity.

Notable Achievement:

. Launched alumni ambassadors program that increased recruitment

participation by 200%, increased donor giving, and reduced admissions

staff budget.

Norwich University, Northfield, VT

6/90 to 6/2000

Executive Director of Marketing, Dean of Admissions, Director of

Communications

Utilizing data-based research, implemented innovative marketing strategies

and tactics that repositioned the university in the student marketplace.

Trained staff of 15 in team-based relationship marketing techniques based

on a system of goal-oriented accountability that resulted in increased

productivity.

Notable Achievements:

. Strategic, integrated marketing strategies resulted in 11% increase in

number of students ranked in top 25 percent of their high school class

and overall increase of 30% in incoming students from 1996 to 1999.

. Reduced marketing budget from $1.6 to $1.3 million in one year.

. Collaborated with financial aid director to restructure financial aid

budget, thereby eliminating $1 million per year budget deficit from

previous administration, while increasing student enrollments.

. As Communications Director was responsible for favorable publicity in

major news media, including New York Times, Christian Science Monitor,

Washington Times, Boston Globe, Today Show and A Current Affair.

Frank Griffis & Associates/Grassroots Texas, Austin, TX

1982 to 1990

President, public relations/public affairs consulting firms

EDUCATION

Master of Arts Norwich University, Northfield, VT

Bachelor of Arts Texas A&M University, College Station, TX

PRIOR MEMBERSHIPS AND ASSOCIATIONS

American Marketing Association

Public Relations Society of America

Council for the Advancement and Support of Education

Council of Christian Colleges and Universities

Presently Chaplaincy Volunteer, Texas Department of Criminal Justice

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