Sales Manager

Michael D. Rocheleau

**** ********* *****

Belmont, Michigan 49306

Residence: 616-***-****

Mobile: 616-***-****

Email: ********@*****.***

PROFESSIONAL EXPERIENCE

Kool Chevrolet, Grand Rapids, Michigan 8/08 - 5/10

New and Pre-Owned Automotive Sales Consultant

Sales consultant for GM vehicles, mainly Chevrolet.

Don Rocheleau Associates, Inc., Grand Rapids, Michigan 9/04

- 8/08

Premier Products, Ltd. (www.PremierProductsLtd.com) is exclusively

represented in North America by Don Rocheleau Associates. Premier Products

Ltd. is a stainless steel marine/boating hardware manufacturer with

warehouses in Los Angeles, CA. and Charlotte, NC.

Sourcing/Sales Manager

Follow-up on sales leads and quote requests on potential new accounts and

existing customers. Manage regional sales representatives throughout U.S.

Provide both product training and training aids to sales reps. Supervise

direct sales calls to existing and targeted customers. Oversee quarterly

pricing from overseas foundries. Create pricing policy/spreadsheets for

customers and boat groups based on foundries' quarterly pricing of

commodities. Establish and monitor customers' forecast requirements based

on seasonal production cycles. Collaborate with customers on engineering,

design and production of new products. Attend industry trade shows and

customer dealer meetings. Travel annually to overseas foundries (Thailand,

Taiwan and China) to review sales objectives, forecast, pricing, new

product suggestions and customer visits. Follow-up with customers on

pricing, past due payments and quality issues that may arise. Update

product catalog annually. Create monthly newsletters for customers and

sales reps. Create catalog supplement on all new products added to product

line. Monitor monthly sales of current customer base. Review inventory

against current open purchase orders and schedule production of parts,

accordingly.

Key Accomplishments:

. Continually exceeded sales objectives for Premier Products since

joining DRA, Inc.: 2004 sales were $40,000; 2005 sales were

$400,000; 2006 sales were $1.1 million; 2007 sales were $1.8 million

. Expand customer base from 30 customers to over 150 customers.

. Increase profitability of product line by adding proprietary products.

. Exceed annual goals and objectives for custom parts division of DRA,

Inc.(increased sales by 10% since 2004).

. Expand product line from 100 parts (2004) to over 600 parts (2007).

Attwood Corporation (Steelcase Subsidiary), Lowell, Michigan 3/93 - 9/04

(Currently Brunswick 03)

Commodity Manager-Domestic/Overseas Sourcing 1/01 - 9/04

Assumed responsibility for both domestic and overseas purchases, totaling

in excess of $5 million annually. Consistently reduced costs by skillful

negotiation, development of new suppliers and effective teaming with

engineering, budgeting and forecasting staff. Scheduled regular deliveries

for uninterrupted material flow to eliminate excess inventory, costly

warehousing and to improve order throughput. Closely managed tooling

timelines and progress. Developed and nurtured business relationships with

key members of the supplier's teams. Documented and understood supplier's

capacities for all components. Collaborated in weekly team meetings for

several product lines. Worked extensively with MRP/ERP and E-Release

material ordering systems. Supported LEAN manufacturing with effective

supply chain management. MRO experience in supplying wire harnesses, bulb

assemblies and other commodity components to our manufacturing teams.

Possess thorough knowledge of stainless steel investment casting and

stamping process and also zinc die-casting (Zamak).

Key Accomplishments:

. Assisted in the transitioned of 100+ plastic injection molding

tools to outside suppliers

Purchasing Agent, Sourcing 5/00 - 1/01

Responsible for various domestic commodities related to marine and RV

markets, in excess of $2 million annually. Supervised three purchasing

assistants. Successfully negotiated annual savings of over $100,000.

Participated in weekly product team meetings.

Regional Sales Manager, West Coast/Mid-West/Canada 3/93 -

5/00

Managed 22 independent sales representatives in meeting company's objective

of increasing profitability and sales for the Marine, RV and Sporting Goods

markets. Developed sales forecasts and assisted in the development of

sales campaigns, sales meetings and industry trade shows. Provided product

training to each of our sales representatives. Collaborated with marketing

department to gather competitive information. Major accounts included

Bayliner, Walmart/Canada, Canadian Tire, West Marine, Fleetwood RV, and

Boat US.

Key Accomplishments:

. Territory met or exceeded annual corporate profitability goals.

. Increased sales over 50%, from $8M to $12.5M.

. Managed and developed sales representatives in winning annual

corporate sales awards.

. Annually maintained double digit growth in both marine and sporting

goods aftermarket dating program.

Steelcase Inc., Grand Rapids, Michigan 3/81 - 3/93

Industrial Engineer/Chair

Improved production methods, layouts and production flow to increase

profitability and productivity. Demonstrated innovation and creativity in

development/installation of premium standards/systems, which best

compliment W.C.P. goals. Provided training and assistance to manufacturing

team supervisors in development of High Performance Teams (H.P.T.) and LEAN

manufacturing principles. Involved in Production Inventory Control (4yrs)

and Team Supervisor (3yrs) in various manufacturing plants.

Key Accomplishments:

. Implemented the most aggressive incentive program ever at

Steelcase, covering over 150 team members in the Chair/Seating

division.

. Implemented a focus incentive package that covered the

automatic press area in the seating division. This incentive

package was built on four pay indicators: direct hours

produced, schedule completion, quality and scrap.

EDUCATION

Michigan State University, East Lansing, Michigan

1977- 1979

Major: Business Administration

Northern Michigan University, Marquette, Michigan

1975 - 1976

Major: Marketing

Training/Organizations

. Participation Management - 1992

. Statistical Process Control - 1992

. Ergonomics - 1991

. Standard Engineering - 1990

. Team Action/Leadership - 1990

. Microsoft Office Proficient in Excel, Word and Powerpoint

. Michigan Hunter Safety Instructor- 2007

. Kent County Conservation League

. Recreational Boating & Marine Industry

. Maritime Executive

. Boating Innovations

. MSU Alumni Association

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