Nicholas A. Dahl
*** ***** ***** ****** . *******, TN 38111 . 901-***-**** . ******@***.***
CAREER SUMMARY
Sales and Marketing Executive with extensive business-to-business sales and
leadership experience and responsibilities including P&L, strategic
planning and implementation, revenue growth, and cost control. Further
strengths include customer service focus, team building and exceptional
problem solving skills.
QUALIFICATIONS
. Broad business background including sales and leadership roles in the
telecommunications, hospitality and broadcasting industries.
. Over 20 years experience directing outside and inside sales teams and
building revenue.
. Over seven years directing sales organizations in the telecommunications
industry.
. Over 15 years experience in hotel management with 5 years General
Management including full P&L responsibility.
. Proven ability to effectively deliver results through changing
environments.
PROFESSIONAL EXPERIENCE
ZAYO ENTERPRISE NETWORKS, MEMPHIS, TN
2010
Account Executive
Sold private, regional and metro data networks, hosted and converged voice,
Internet, videoconferencing and collocation services to small, medium and
large businesses and organizations.
Comcast, Memphis, TN 2007 to 2009
Director, Business Services
Led a team of 25 outside and inside sales and support staff to achieve
goals in selling Comcast Business Class Internet, Voice, Video, Fiber Optic
Internet, Point-to-Point, LAN's, WAN's and Web Hosting products and
services to business, government, and education markets.
. Exceeded cash flow budget for the Business Services unit by 7 percent.
. Launched business digital phone service in the Memphis market gaining
over 800 customers in year one.
. Executed expansion projects through efficient capital planning adding
2000 business passings averaging a 45% rate of return.
Suddenlink Communications, Lubbock, TX
2006 to 2007
West Texas Region
Regional Sales Director
Directed a sales team to achieve revenue goals selling Suddenlink Internet,
Voice, Video, Optical Internet, Private Line, LAN's, WAN's and Web Hosting
services to business, government and education markets. Managed expenses
and capital for West Texas Business Services including Amarillo, Abilene,
Lubbock, Midland, and San Angelo markets.
. Maintained customer churn below 2% through challenging migration from
Cox to Suddenlink platforms by assuring quick customer issue resolution
and relentless follow up from staff.
. Created and implemented enterprise level sales training to outside sales
staff resulting in improved qualifying skills and additional fiber
sales.
. Developed digital phone sales training for national inside sales team
eliminating product fear.
Cox Communications, Lubbock, TX
2003 to 2006
West Texas Region
Sales Director
Drove revenues, managed expenses and capital dollars for Amarillo, Abilene,
Lubbock, Midland and San Angelo markets. Oversaw a team of 13 sales
representatives and support staff.
. Developed accountabilities, set quotas and led staff through
organizational and management changes resulting in reduced turnover from
greater than 50% to less than 20%.
. Achieved over a 98% increase in revenue in two years and contributed to
an operating cash flow improvement of over 5000% for West Texas Business
Services.
. Maximized capital efficiencies through strict adherence to profitability
hurdles assuring all capital dollars spent delivered a minimum 20% rate
of return within 3 years.
. Created new revenue opportunities by launching wireless point to multi-
point solutions where plant extensions were too expensive.
. Launched Business Services digital phone product in West Texas exceeding
first year projected revenue by 50 percent.
Holiday Inn Convention Center, Waterloo, IA
1985 to 2002
General Manager (1998 - 2002)
Full P&L responsibility for this 229 room full service hotel which included
a restaurant, lounge and 36,000 square foot city-owned convention center.
Identified, planned and executed capital improvement projects for the
hotel. Yielded bottom line results through leading and teaching direct
reports how to manage operating expenses. Produced budgets, marketing,
human resource and customer service plans.
. Gained and maintained fair market share of better than 120% against the
competitive set through driving sales, yield management and customer
service focus.
. Negotiated favorable union contracts to keep wages and benefit costs
steady yet competitive while balancing staff morale.
. Successfully negotiated with city officials to secure capital
improvements for city-owned convention center.
. Engaged community leaders through serving terms on the Convention and
Visitors Bureau Board of Directors and participating in several Chamber
of Commerce committees.
Director of Sales (1987 - 1997)
Sales Representative (1985 - 1987)
EDUCATION
BA, Communication, University of Northern Iowa, Cedar Falls, IA