Sales Marketing

Arthur Marsh, MBA

**** ****** ***** . ************, ** 46260

Cell: 317-***-**** . *.*****@***.***

Executive R sum

Strategic Planning ? Corporate Development ? Sales & Marketing

Leadership& Innovation ? Business Development & Productivity ? Customer

Focus

Results-Driven, decisive leader with proven success in new concept

development

and strategic market positioning for multi-state retail operations.

Track record of increasing sales and growing bottom line while spearheading

operational improvements to drive productivity and reduce costs. Excel in

dynamic,

demanding environments by maintaining pragmatism and focus.

. Visionary Leadership

. Mergers & Acquisitions

. Operational Oversight

. Key Partnership Development

. Tactical Market Planning

. Budget / Sales Forecasting

. Organizational Restructuring

. Concept Development

. Extensive Client Relations

. P&L Accountability

. Strategic Market Positioning

. Process Improvement

Summary of Qualifications

OVERVIEW Experienced and accomplished in strategic business

development, negotiation of mergers & acquisitions,

leadership in times of organizational change, cost

control and maintenance, P&L analysis and

accountability, development of marketing programs and

materials, maintenance of key client relations,

implementation of design concepts, employee development,

sales presentation design, procurement, pricing, multi-

million dollar negotiations, and category management.

Career Synopsis

Arthur Marsh Consulting, Indianapolis, Indiana ( Present

Advise and assist small and medium sized companies in retail operations and

merchandising.

Marsh Supermarkets, Inc., Indianapolis, Indiana . 1977 - 2006

A leading retailer in Indianapolis, Marsh operates about 100 Marsh

Supermarkets, low-cost LoBill Foods stores, and Hometown Market stores in

central Indiana and western Ohio.

Chief Executive Officer, Village Pantry Division; 2000 to 2006

. As CEO of the Village Pantry Division, supervised 1,776

employees, managed $300 million in sales.

. Developed and implemented a new division of stores called

"Arthur's Fresh Market". The 22,000 square foot format

focused on the sale of perishable food items with a large

produce department, full service meat, deli, bakery and

food service operation.

. Developed a new format called "Food Expressions" featuring

a full-service restaurant, gourmet shop, coffee bar, and

floral boutique, located within 12, 000 sq. ft. of space.

. Duties included site selection, coordination of store

design, lease negotiation, construction supervision,

equipment selection, product assortment, plan-o-grams,

pricing, personnel management, advertising, marketing, and

operation profitability.

Executive Vice President, Mergers & Acquisitions; 2000 to 2006

Worked closely with the CFO and Legal Dept. to negotiate mergers &

acquisitions for supermarket and convenience stores.

Arthur Marsh, MBA Executive R sum , Page 2

Marsh Supermarkets, Inc., Indianapolis, Indiana (continued)

Senior Vice President, Merchandising; 1996 to 2000

. Managed over $1 billion in corporate sales, implemented

strategic planning for the Supermarket Division, and

supervised 82 employees including Merchandisers, Category

Managers, Buyers, Space Managers, Pricing Administrators,

and Field Specialists.

. Responsible for forecasting, pricing, marketing and

advertising. Analyzed store operations and gross profit

levels, negotiated vendor contracts, and strategized action

plans to improve store performance.

. Selected / implemented a new Buying System and assisted

with the development, introduction, and execution of a

Consumer Loyalty Card Marketing Program, as well as

purchased a new Pricing Software for the Supermarket

Division. Additionally conducted the annual Store Managers'

meeting and launched a new Generational Store format.

Director, Grocery Merchandising; 1993 to 1996

. Managed over 60% of Sales & Profit for the Supermarket

Division, developed / implemented category management

programs, and supervised 21 staff members, including

Category Managers, Buyers, Specialists and Support Staff.

Redesigned private-packaging labels, negotiated incremental

funds contracts, and placed emphasis on marketing Specialty

Food items for the Supermarket Division.

Director, General Merchandise; 1988 to 1993

. Oversaw over 7% of the Sales & Profits for the Supermarket

Division, overhauled Assortment Plans, revised Plan-O-Grams

and reset all Stores. Successfully developed an upscale

Housewares Boutique and managed 13 employees.

Director, Combination Store Development; 1987 to 1988

. Responsible for evaluating Pharmacy stores and making

recommendations to executive management on strategies to

reposition stores at profit-making levels.

Additional Experience

Sales Merchandiser The Pillsbury Company Lexington, KY 1984-

1985

Utility Clerk Marsh Supermarket Muncie, IN 1977-1984

Professional Affiliations

. National Grocers Association, Board of Directors 2000-

2006

. Indiana State Chamber of Commerce, Board of Directors /

Audit Committee Member 2004-2006

. Indiana University Kelly School of Business Alumni

Association, Board of Directors 2004-2006

. Food Marketing Institute Research Council 2003-2006

. American Greeting Research Council 1990-1992, 2000-

2002

. RCA Tennis Championships, Board of Directors 1998-2005

. Girls Incorporated, Board of Directors 1990-1992

. Young Presidents Organization 2001-2006

. National Association of Realtors 2007

. Springboard Capital

2007

Education & Training

Master of Business Administration (M.B.A.) Degree; 1987

Indiana University; Bloomington, Indiana

Bachelor of Science (B.S.) Degree; 1984

Indiana University; Bloomington, Indiana

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