Becky Guile

**** ******** **** ( East Ridge, TN *7412 423-***-****

abidmh@r.postjobfree.com

SUMMARY

Progressive Marketing professional with over 12 years combined experience

in Advertising, Marketing, and Public Relations. Experience includes:

consumer product placement and analysis, launching several new products,

new customer acquisition and retention in both B2B and B2C environments

along with the management of inside and outside sales. Recognized for

outstanding internal and external customer service. Excellent project

management and writing skills. Adept at cultivating and maintaining client

relationships. Motivated self starter able to work in a team environment.

EXPERIENCE

COMCAST CABLE - Chattanooga, TN 2006 - 2009

Marketing Coordinator

Assisted Director of Marketing in growth of 128,000 + subscription base

cable system. Communicated marketing information to local system of over

200 employees as well as call center of over 400 employees. Coordinated

media programs for both B2C and B2B audiences in marketplace with

advertising agency. Planned and executed special events with attendances

from 20 to 4,000 people. Execution of these events included: coordination

of vendors, securing sponsorships, budgeting, and event promotion.

Developed incentives for customer service and technical field to drive

sales of system.

Assisted in resolutions of customer service matters as needed.

Promoted brand through established relationships with specialty product

vendors.

Coordinated internal and external special events.

COMMONWEALTH BRANDS - Chattanooga, TN

2004 - 2006

Territory Sales Manager

Managed outside daily operations of assigned sales territory with a

manufacturing company. Operations included sales and service of more than

400 accounts in a B2B classification. Worked with retail store management

to ensure proper points of sale items were placed. Controlled and budgeted

weekly expenses.

Proactively sought out new business opportunities.

Exceeded national company averages of obtaining new accounts.

Negotiated programs, pricing, and contracts with clients.

Ensured quality of products adhered to stringent company standards.

Planned and implemented marketing strategies for product growth.

Becky Guile ( 423-***-****) Page Two

CHARTER COMMUNICATIONS - Dalton, GA

2003

Marketing Manager

Promoted to position of increasing responsibility to oversee daily

marketing functions of approximately 68,000 cable customers. Trained

internal employees on knowledge of new marketing campaigns. Coordinated

business to business sales to increase profitability.

. Enhanced product awareness to customer service and

technical operations for selling and retention purposes.

. Managed direct sales team in program to grow customer base.

. Worked with internal and external vendors in execution of

current and upcoming market campaigns.

. Developed marketing process to assist with internal

communication among departments.

. Served as editorial consultant on external communications.

CHARTER COMMUNICATIONS - Johnson City, TN

2000 - 2003

Marketing Administrator

Earned promotion with buy-out of new company assisting Director of

Marketing with growth strategies to increase cable system of approximately

90,000 customers. Implemented and followed through with monthly marketing

promotions such as direct mail, bill inserts, and telemarketing campaigns.

Created and placed media such as newspaper and radio at local and agency

levels. Assisted with marketing duties in other areas as needed outside

customer base.

. Developed internal documents to assist customer service

representatives with changes in marketable products and

services.

. Assisted in development and execution of Marketing and

Public Relation campaign for local NASCAR promotion that

increased ticket sales by 40% over prior years.

. Won award from state cable organization for system

excellence in community outreach for local NASCAR

promotion.

. Negotiated and secured sponsorships to help build brand

awareness in local community.

. Coordinated year round community relation projects.

EDUCATION

BA in Mass Communications - East Tennessee State University (Specialized in

Advertising with concentration in Marketing) Graduation date, May 1996.

SKILLS

Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, Publisher,

and Internet use. Additional experiences include: Trade Shows, Retail,

Training, Recruiting, Food industry, Sports Marketing, Customer Service,

Call Center, Quality Control, Promotions, and Merchandising. Understand

basic French and Spanish.

ORGANIZATIONS

Co-President for local American Advertising Federation of Chattanooga.

Member of Big Brothers/Big Sisters. Former member of Home Builders

Association of Tennessee. Former board member for Goodwill Industries.

Prior volunteer experience with Chamber of Commerce.

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