Stephen Anderson

801-***-**** abidir@r.postjobfree.com 196 N 3475 W Layton UT 84041

A sales and marketing executive with 10 years experience working with complex brands, global vendors, and

Profile:

diverse personalities. A decisive leader who drives sound product positioning, sales and communication

strategy, and tactical execution with a focused sense of urgency, innovation, and creativity.

DealerTrack

Work September 2009 –

Present

Experience Manager, DMS Marketing

: • $232M B2B on-demand software solutions and data services provider for the retail auto industry

• Managed branding, strategy, planning, and all tactical marketing efforts with a heavy focus on

analytics to improve lead generation and sales from marketing

• Increased lead generation by 236% while improving sales from marketing

• Oversaw marketing analytics to continually adjust and optimize direct response marketing efforts

• Created and oversaw marketing budget, allocated resources and personnel to improve ROI

• Managed logistics of national ad campaigns and trade shows including strategy, media purchasing,

creative design, public relations, web marketing, etc

• Developed and executed DealerTrack’s web marketing and social media efforts while focusing on site

analytics, SEO, social media trends, and PPC

• Launched new technology products through national marketing campaigns and public relations

• Oversaw a team of 5 marketing professionals, administered goals, bonus programs, etc

• Developed strong relationships with sales, product management, and other key internal business

groups to improve marketing’s impact throughout the organization

• Managed relationships with global vendors including advertising and public relationship agencies

Fitz Roy June 2006 – August

2009 Director of Sales & Marketing

• $12M B2C and B2B sales and marketing firm for the real estate development and construction

industries in outdoor recreation and resort locations throughout the Western US

• Oversaw sales and marketing teams in coordination with the corporate vision and plan

• Increased sales from $350K to over $12M annually in less than 2 years

• Managed P&L statements for the department, analyzed results, and reported to management

• Developed overall marketing plans and budgets and instructed the team on execution tactics

• Managed the development of a B2C ecommerce, real estate focused website

• Implemented sales management and training programs that increased sales performance

• Provided final approval on all contracts and managed all legal related topics

• Managed relationships with strategic sales accounts, multiple vendors, and key partners

• Oversaw all major sales and marketing events

• Inspired and lead team to generate huge results with limited resources

Lake City Trucks May 2004 –

June 2006 Director of Marketing

• $150M+ commercial vehicle dealership serving distribution, retail, manufacturing, construction,

government, utility, and many other industries

• Increased revenues 87% from $80.2 M to over $150 M with aggressive lead generation and direct

response marketing

• Managed all marketing strategy, public relations, branding, and tactical implementation in the B2B

and B2G markets including direct marketing, web marketing, events, advertising, public relations, etc

• Evaluated, selected, and implemented Siebel CRM OnDemand throughout the entire organization of

350+ individuals

• Oversaw a team effort to redesign the corporate website which dramatically increased results

• Ensured that the sales team was equipped with appropriate sales tools and collateral, optimized sales

presentations, and assisted with RFPs

• Supervised 5 annual golf tournaments, multiple trade shows, and many promotional events

• Analyzed results and presented finding to the owner/dealer principal on a monthly basis with detailed

analytics, ROI analysis, website traffic reports, etc

• Supervised 3 direct reports and coordinated with vehicle, parts, and service department heads

McCann Erickson July 2002 –

May 2004 Marketing Coordinator

• The world’s largest and most globally experienced advertising agency

• Participated on the team to develop marketing plans and strategy for Unisys, LANDesk Software,

McAfee Security, SCT, and others

• Designed a strategic marketing plan for LoveSac, worked with retail stores, and assisted with creative

concepts and design

• Worked closely with LoveSac on promotional events, advertising campaigns, photo shoots, etc

• Assisted with the affiliate marketing program for Wyndham Worldwide

• Conducted marketing research for multiple brands in B2C and B2B sectors

• Participated on creative design and brainstorming teams across multiple industries

Rocky Mountain Travel August 2001 – July

2002 Sales & Marketing Manager

• An aggressive timeshare sales and marketing firm with over 50 properties worldwide

• Lead a team of 6 sales representative to achieve a close rate of 18% compared to the industry average

of 10%

• Coordinated marketing efforts and produced sales and marketing collateral

• Worked closely with direct mail and telemarketing efforts to ensure regular lead flow

• Implemented marketing promotions and team motivational programs

• Conducted daily motivational training and in-depth weekly sales training in conjunction with the

director of sales and marketing

University of Utah

Education: August 2000 –

May 2004

BA, Business Marketing

• 3.7 GPA

• President of the American Marketing Association

o Increased membership by over 500%

o Oversaw the annual AMA case competition for 2 years (National Champions in 2003)

o Lead and inspired a board of 8 volunteer students

• Richter 7’s Public Relations Student of the Year

• American Marketing Association case competition champion in 2003

• Entrepreneurial, visionary, creative, and motivated leader with a high sense of urgency

Skills:

• Excellent communicator and motivator that thrives in a high stakes and challenging setting

• Highly organized, detail oriented, and excellent time management skills

• Exceptional computer proficiency including Microsoft Office, Siebel CRM, SalesForce.com, Adobe

Creative Suite, Web CEO, Google Analytics, Google Adwords, and many others

• Fluently speak and write Spanish and English

Leadership, Business Analytics and Strategic Decisions, Marketing Management, Public Relations, Brand

Expertise:

Development, Creative Communication and Design, Web Marketing, Web Analytics, SEO, PPC, Social Media

Marketing, Product Planning, CRM Management and Implementation, Integrated Advertising Campaigns,

Trade Show and Event Logistic Management, Marketing Research and Evaluation, Merchandising, Sales, Sales

Management, Internal Business Relationships

Contact this candidate