Marketing Communications Specialist- ERA, a Waters Company, Arvada, CO

*/** - *******

. Responsible for managing domestic and international marketing and

communications.

. Devises channel marketing, promotional and PR campaigns aimed at Life

Sciences and Environmental market sectors.

. Oversees design and development of annual Life Sciences and Environmental

catalogs, both domestic and global.

. Coordinates exhibits at trade shows utilizing booth set up, give-aways,

and follow-up.

. Utilizes social media outlets for networking, connecting and advertising.

. Manages monthly external newsletter.

. Maintains content for website and social media outlets.

. Developed and maintains annual media calendar to coordinate articles,

press releases and advertisements.

. Holds budgeting responsibility for U.S. and U.K. marketing.

Marketing Communications / Business Development Manager - Desman

Associates, Denver, CO (2/08-2/10)

. Responsible for establishing reputation and brand in 19 Western states.

. Wrote, instituted and maintained strategic marketing plan that addresses

revenue, profitability and market share.

. Provided continuum of services from lead identification, relationship

building, proposal writing, contract review/negotiation, and relationship

management after sale.

. Incorporated direct marketing by cold calling, internet marketing

campaigns, and direct mail.

. Established and maintained relationships with clients, news and media,

key stakeholders, industry representatives, and community groups.

. Oversaw creation of proposals, qualification packages, and sales kits.

. Created Access database to assist in tracking, analysis, and to provide

weekly, quarterly and annual reports analyzing clients, leads, sales, and

ROI.

Marketing Communications / Business Development Coordinator - Carl

Walker, Inc., Denver, CO (7/05 - 06/07)

. Oversaw creation of proposals, qualification packages, and sales kits.

. Collected and wrote project descriptions for internal database.

. Maintained project database / CRM system from date of sale to project

completion.

. Created weekly, quarterly and annual reports analyzing clients, leads,

projected sales, sales, and ROI.

. Designed and arranged the layout for advertisements, marketing materials,

newsletters, and award submittals.

. Developed ideas for branding campaign and ensured materials complied with

corporate branding standards.

. Hired photographers, supervised photo shoots, and selected images.

Consultant, Marketing & Administrative Services - Denver, CO (11/02-6/05)

. Managed successful freelance business with clients including Kent Kroeber

Architecture, Marc Diament Architecture, and Spector and Associates.

. Wrote and edited grants for the Colorado Historical Society.

. Designed complete publicity packages to inform community of available

services, promote corporate identity, and increase sales.

. Developed concepts and goals with clients, and kept client abreast of

progress.

. Created proposals and qualifications packages in response to RFQs and

RFPs.

. Researched potential clients, created connections, and developed

relationships.

. Provided presentation technique training that included vocal training,

and critiquing during actual and practice sales presentations.

. Assisted in the creation of a CRM system.

Marketing Manager with proven success in implementing initiatives using

strategies that differentiate, create brand awareness, expand revenue,

retain and acquire clients, maximize ROI, and increase market share.

Education

< M. P. S. in Public Relations & Marketing, University of Denver, June

2010

< Certificate of Advanced Study in Public Relations & Marketing

Communication, University of Denver, 2009

< M. A. in International and Intercultural Communication, Josef Korbel

Graduate School of International Studies, University of Denver, 2007

< B. A. in Theatre, Speech Communication Minor, Metropolitan State College

of Denver, 2005

Language Skills

< Business Proficient: Mandarin Chinese

< Elementary: Russian, German, French, Spanish, Greek and Czech

Computer Skills

< MS Office Suite - Word, Excel, Publisher, PowerPoint, Outlook

< Adobe Creative Suite - InDesign, Dreamweaver, Illustrator, Photoshop,

Acrobat

< Sales Nexus/ACT

International Travel

< China

< Haiti

< Germany

< United Kingdom

< Russia

< Mexico

Associations

< Society for Professional Marketing Services

< Intercultural Management Institute

< AIA - Colorado

C. Melissa Neu

10684 West Turtle Mountain

Littleton, CO 80127

720-***-****

abidhz@r.postjobfree.com

Contact this candidate