Sales Manager

Cynde M. Glantz

***** ******** **.

Omaha, NE ***54

402-***-**** (home), 402-***-**** (cell)

*******@***.***

SUMMARY: Extensive sales, management and marketing experience in the

consumer products industry.

. Developed accounts to increase sales at retail and wholesale

account levels.

. Developed marketing plans to achieve sale objectives.

. Planned and implemented local marketing events to increase

product sales at local retailer.

. Managed and attained assigned quotas for product line.

. Developed rapport and client relationships with retail and

wholesale accounts.

PROFESSIONAL EXPERIENCE:

Marketing and Administrative Assistant, Willis N.A., Omaha, NE

(Fraternity and Sorority Division)

April 2010 to Present

Assist Marketing in prospecting for new customers from their database

of Fraternal Management Property Association clients. Assistant in

preparing property and general liability insurance quotes, and

administrative duties as assigned. Work with Client Managers with

customer support in selling property and general liability insurance

to existing customer base.

Physician Executive Interviewer, Professional Research Consultants,

Omaha, NE

October 2008, to April 2010

Contact and interview physicians across the country using telephone

interviewing methodology to gather data for a variety of hospital

medical staff loyalty studies. Manage physician leads per hospital

project using eLeads software created by PRC. Organize daily phone

work and lead management to optimize project management goals and

objectives.

Retail Sales Merchandiser, The Hershey Company, Omaha, Nebraska

September 2007 to October 2008

Merchandised Hershey brands of confection and grocery products at

grocery and convenient food outlets. Managed territory and time to

optimize product distribution, displays and promotion at retail

outlets. Utilized selling skills to secure distribution and optimal

display activity. Achieved counter rack placement in 100% of targeted

stores. Achieved contract completion for Hy-Vee Gas stations in

territory- 100%. Increased core item distribution in major retail

grocery account on average of 10 points of distribution per store.

Weekend Sales Associate, Marketstar, Omaha, Nebraska

June 2007 to February 2008

Worked at local Lowes Stores to promote Whirlpool appliances. Worked

with and trained Lowes appliance sales team to sell Whirlpool

appliances and communicate weekly promotions.

Key Account Manager, ConAgra Frozen Foods, Omaha, Nebraska

January, 1996 to June, 1999

Managed four direct wholesale accounts and seven indirect accounts in

the Omaha Market. Strategically planned trade and sales promotions

for all ConAgra Frozen Foods brands. Responsible for growth and

development of ConAgra Frozen Foods brands at all accounts.

Responsible for $10.0 million of sales volume. Successful execution

of quota attainment and management of trade funding. Accounts

included-Affiliated Foods Midwest, Fleming Company, Nash Finch Omaha,

Baker's, No Frills, Bag-n-Save, B & R Stores

. Analyze account product movement data to maximize placement and

product mix.

. Analyzed third party account data (IRI), to maximize sale

presentations and product mix at account level.

. Managed, developed and executed local marketing events with

accounts and the community to increase brand exposure and

recognition of ConAgra Frozen Foods.

. Achieved increased sales across all brands for the Omaha market for

fiscal year ending 1996-1999.

. Coordination of retail shelf merchandising objectives with broker

retail sales team.

. Responsible for communication and sales of new item initiatives

utilizing broker retail sales team.

. Managed all account related issues including, order reconciliation,

trade funding management, product movement data and new item

launches.

. Utilized trade fund dollars to set ads at profitable margins to

increase account sales.

Account Executive, Reynold S. Smith Marketing, Inc. (Food

Brokerage), Omaha, Nebraska

October, 1992 to January, 1996

Managed fourteen manufacturer's product lines at five warehouse

accounts in Nebraska. Responsible for maintaining client

relationships, strategic planning, development and implementation of

merchandising programs at warehouse accounts. Product lines included:

Reckitt & Colman, Chinet, Specialty Brands, Alberto Culver, and

Wilkinson Sword.

. Communicated manufacturers account objectives to other

Account Executives, Retail managers and sales team.

. Prepared and presented new product launches utilizing third

party data, IRI to maximize product ad placement and new

item iniatives.

. Responsible for communication and follow-up of client expectations

with retail sales force.

. Managed sales, distribution and marketing of products at largest

wholesale account.

. Administer promotional funds to execute trade advertising at

accounts to increase sales.

Area Sales Manager, Reckitt & Colman/Boyle-Midway, Omaha, Nebraska

February, 1987 to October, 1992

Managed five sales representatives and their warehouse accounts in a

four-state area. Responsible for achieving quarterly sales objectives

for warehouse accounts with annual sales of $3.0 million. Established

specific sales and merchandising objectives for area personnel.

Trained and developed sales representatives. Promoted from Territory

Manager March 1989.

EDUCATION: Bachelor of Science in Business Administration,

Marketing Major, University of Nebraska, Lincoln

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