Wanda M. Refaely

Tel: 858-***-**** ( E-Mail: abid2y@r.postjobfree.com

Profile

Proven ability to conceive and execute out-of-the-box ideas, operate within

stringent budget and time

constraints, meet and exceed goals, establish and steward relationships,

multi-task, prioritize, show discretion and maintain confidentiality

Consummate professional with extensive communications, event planning,

cultivation and development experience.

Background includes: Definition of goals, strategy development and

implementation; MarComm including segmented promotional pieces, press-releases,

newsletters, flyers, and web content; donor/customer cultivation

and stewardship; and small and large event conceptualization through execution

Highlights

Creative, organized and efficient Exceptionally computer and internet

multi-tasker literate

Articulate and compelling writing (Incl. Word, Excel, Outlook, PowerPoint,

ability Publisher, QuickBooks, Constant Contact)

Strong aptitude for internal and

external Motivated self starter able to work

relationship building and stewardship independently

Excellent inter-personal skills, verbal and collaboratively

and written Former business owner with

Deadline driven problem solver entrepreneurial spirit

Professional Experience and Skills

Marketing Communications Consultant

2007- Present Write Reasons Creative Communications Services San Diego, CA

Provide tailored, creative communications services resulting in greater community

awareness and financial

support for client organizations

Collaborate with clients' staff and boards of directors to ensure concise

messaging, attractive and meaningful presentations and cost-effective

communications solutions

Marketing and Development Director

2008/Feb-2009/Nov Camp Mountain Chai (Jewish Community Camp and Retreat

Center) San Diego, CA

Created and implemented marketing plan and materials to successfully launch and

sustain multi-year,

multi-million dollar fundraising campaign resulting in nearly $1.5 million in

donation and loan-to-gift conversions

Developed and implemented an aggressive, multi-pronged, multi-million dollar

fundraising campaign

generating over $1.1 million in debt reduction and an additional $315K in

scholarship and unrestricted donations

in just 16 months from the launch

Established collaborative relationships with Board of Directors, staff at all

levels and volunteers maximizing

the results of the development and marketing plans

Composed promotional and PR materials providing consistent exposure, increasing

public awareness and

involvement in programs as well as financial support

Reinvigorated quarterly newsletter and launched and maintained monthly

e-newsletter successfully providing current and timely information and

organizational needs

Cultivated new and stewarded existing donors through regular personal contact,

updates and appreciation events

Successfully prospected, researched, cultivated and solicited previously untapped

financial resources

including relevant grant-making organizations resulting in matching grants and

major gifts

Proposed, planned and executed unique special events within exceptionally tight

budgetary constraints producing new and returning gifts as well as good-will and

"friends"

Created systems, procedures and policies for department ensuring maximal work

product and financial accuracy

Managing Director

2005-2007 Freedom Is Not Free San Diego, CA

Managed the daily operations of the NPO with the mission of "aiding wounded

servicemembers, their families

and the families of the fatally wounded" contributing to its growth from $75K in

seed-money to ~$650K in donor support

Composed marketing and fundraising materials accurately and compellingly

conveying the mission and needs

Cultivated and stewarded donors by sharing the value of the mission to encourage

continued support

Actively participated in board and committee development increasing the breadth

of support through engagement

Planned and executed large and small fundraising events, board meetings and donor

"gatherings" as part of the overall marketing plan contributing to multi- fold

growth in donated support during my tenure

Interfaced daily with grant seekers to ascertain needs and participated in grant

allocation decisions

Established and maintained financial checks and balances systems ensuring

accurate tracking of donors and gifts

Chief Administrator

2001-2005 Sports Car Company, Inc. San Diego, CA

Established administrative and financial processes for new exotic automobile

dealer contributing to $24 million

in annual sales and consistent annual growth in the number of units sold

Co-Owner

1998-2001 The Sock Factory/BeneFit Intimates. San Diego, CA

Established administrative and financial processes and controls for a newly

acquired wholesale business

resulting in a smooth transition of ownership and minimal customer depletion

Negotiated product agreements, pricing and item selections with foreign

manufacturers for new product

lines generating additional sales of $500,000 in the first year

Managed all aspects of trade show participation increasing the client base and

generating new revenue

Marketing Communications Manager, International Institutional Investments

1994-1997 Ofek Securities & Investments. Tel Aviv, Israel

Established English language marketing communications department for Israeli

investment firm

(composition, translation, editing and production); the availability of quality,

current and professionally presented documentation contributed to the doubling of

foreign institutional investments during the period of my employment

Freelance Copywriter

1994-1997 Various clients Tel Aviv, Israel

Composed original advertising and promotional copy in English and Hebrew

International Relations Manager

1993-1994 People & Computers (formerly an IDG affiliate). Tel Aviv, Israel

Pitched, planned and executed events and publications increasing company revenue

including first ever

Windows World exhibition in Israel

Production Editor

1989-1993 Sagit Publishing International, Ltd Tel Aviv, Israel

Managed print projects from concept development through pre-press, layout, design

and final production

Managed a staff of six administrative personnel.

Education

Professional Writing, San Diego State University, San Diego, CA

Intensive Advertising and Marketing Course, Dahaf Advertising Agency, Tel Aviv,

Israel

BA, English and Education, Tel Aviv University, Tel Aviv, Israel

Affiliations Languages

Association of Fund Raising English - Native tongue

Professionals Hebrew - Fluent

American Marketing Association Spanish - Basic language skills

The Association for Women in

Communications

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