Sales Manager
Resume:
Linda Kellum ***** Great River Road ? Le Claire, Iowa 52753
563-***-**** ? ***********@*****.***
[pic]
Sales & Marketing Executive
Dynamic and experienced leader driving sales with strategic partnerships,
engaging presentations, and meticulous follow-through. Outstanding ability
to identify, hire, and develop top talent to increase profits and deepen
market share. Particularly effective in delivering the creativity, drive,
and vision for success with start-ups and expansions.
[pic]
Sales & Marketing Expertise
Business Development . Negotiations . Market Analysis . Sales Presentations
. Forecasting
Event Planning . Branding . Logo Development . Public Relations .
Merchandising
Management & Finance Strengths
Project Management . Strategic Planning . Team leadership . Procurement &
Purchasing
Budgeting . P&L . Cost Reduction . Expense Controls . Financial Statements
. Payroll
Human Resources Skills
Identifying & Hiring Talent . Benefits & Compensation . Employee & Labor
Relations
Training & Development . Policy Development
[pic]
Experience
Great River Spirits, Inc., Le Claire, Iowa 2005 - Present
Liquor and souvenir store in historic area with heavy tourism traffic.
Catering business began in 2008; spun off in 2009. Three full-time and four
part-time employees.
Co-Owner & Manager
Developed business concept; secured funding for start-up costs. Scouted and
developed relationships with vendors for beer, wine, and non-alcoholic
beverages, printable merchandise, and unique items that would differentiate
store from competition. Priced and positioned merchandise for store
opening, creating a strategically sound venue that would maximize sales.
Recruited, trained, and scheduled all employees; formed sales projections
and developed marketing campaign. Managed all fiscal aspects of business.
Increased revenue by:
. Opening business doors within six weeks of signing lease, which
minimized carrying costs of $5K per month and generated $10k per week
in sales from opening day.
. Establishing wholesale liquor business with local restaurants, which
led to volume discounts.
. Expanding catering concept by delivering food & beverages to all area
marinas on weekends.
. Hosting monthly wine and beer tasting events in partnership with other
types of vendors, which increased in-store sales during event and
amplified catering business.
. Developing and marketing new concept in basket arrangements, Boutique
Boozey Baskets.
Abbey Hotel, Bettendorf, Iowa 2004 - 2005
Abbey Station, Rock Island, Illinois
Only four-diamond hotel in Iowa; providing off-site, high-end catering as
well as on-site room revenues in a historic facility. $3M revenue; 50
staff.
General Manager
Hired on contract basis to increase revenue and restructure facilities.
Delivered sales & marketing expertise including event leads, menu
preparation, training, and event supervision. Drove kitchen, housekeeping,
banquet, front office, reservations, and maintenance functions. Supervised
15-person staff; reported weekly to owner.
Increased revenue by:
. Booking three-year contract with Alcoa Worldwide Rolling Mill for all
catering at their newly acquired training center, increasing revenue
by $50K annually.
. Assisting owner in acquiring Historic Rock island Depot from the city
for only $10; secured low interest remodeling loan to transform
property into Abbey Station.
Linda Kellum Page Two
[pic]
Increased revenue by continued
. Collaborating with chef to structure new catering menu that provided
superior food presentation, which improved per person average by
approximately 25%.
. Exceeding previous revenue high by 25%, with $2M in catering revenues
alone.
Radisson Quad City Plaza (A John Q. Hammons Hotel), Davenport, Iowa
1994 - 2004
High-end hotel attached to convention center and theatre; 210 rooms.
Director of Sales, Catering, and Revenue Management
Launched pre-opening hotel office one year prior to grand opening;
communicated daily progress between construction site and corporate
offices. Conducted sales presentations for various Chambers of Commerce,
executive boards, and CEOs, and collaborated to book corporate events,
conventions, and social events. Hired, trained, and managed six-person
staff; trained staff on Breeze Sales and catering software. Led taste
panels for high-end events; facilitated pre-convention meetings with
clients.
Increased revenue by:
. Winning Wal Mart's national sales dinner meeting at Walton Civic
Center for 1,500 attendees prior to the hotel's opening, generating
$86K one-day revenues and generating potential for future business, by
utilizing network and collaborating with corporate office.
. Merging 1,500 person targeted mailing list of potential clients with
99%+ accuracy that was used to send a seven-part mailer to announce
facility opening.
. Spearheading opening night black tie dinner with corporate CEO,
executive committee, and 350 area VIPs; hotel opened at capacity.
Recognition:
. Received Worldwide Market Share Award for #1 market penetration among
all Radissons.
. Consistently exceeded 100% ratings in monthly random audit phone sales
calls that assessed entire scope of conference & catering business.
. Received 100% sales department audits each year of employment.
. Hotel won President's Award each year of employment.
[pic]
Education & Training
Ankeny Community College, Ankeny, Iowa
Associate Degree in Hospitality Management
Associate Degree in Business Management
Marriott Hotel Year-Long Internship at 4-Diamond Property
Radisson World Wide Training; JQH Hotels Sales & Management Training
[pic]
Certifications
Licensed Realtor (Iowa)
Certified Real Estate Appraiser
[pic]
Public Presentations
Des Moines Chamber of Commerce Quad Cities Chamber of Commerce
Iowa Society of Association Executives Illinois Society of Association
Executives
Corporate Boards
Alcoa Worldwide John Deere
Worldwide
MidAmerican Energy Lee
Enterprises
Linda Kellum 18978 Great River Road ? Le Claire, Iowa 52753
563-***-**** ? ***********@*****.***
[pic]
Sales & Marketing Executive
Dynamic and experienced leader driving sales with strategic partnerships,
engaging presentations, and meticulous follow-through. Outstanding ability
to identify, hire, and develop top talent to increase profits and deepen
market share. Particularly effective in delivering the creativity, drive,
and vision for success with start-ups and expansions.
[pic]
Sales & Marketing Expertise
Business Development . Negotiations . Market Analysis . Sales Presentations
. Forecasting
Event Planning . Branding . Logo Development . Public Relations .
Merchandising
Management & Finance Strengths
Project Management . Strategic Planning . Team leadership . Procurement &
Purchasing
Budgeting . P&L . Cost Reduction . Expense Controls . Financial Statements
. Payroll
Human Resources Skills
Identifying & Hiring Talent . Benefits & Compensation . Employee & Labor
Relations
Training & Development . Policy Development
[pic]
Experience
Great River Spirits, Inc., Le Claire, Iowa 2005 - Present
Liquor and souvenir store in historic area with heavy tourism traffic.
Catering business began in 2008; spun off in 2009. Three full-time and four
part-time employees.
Co-Owner & Manager
Developed business concept; secured funding for start-up costs. Scouted and
developed relationships with vendors for beer, wine, and non-alcoholic
beverages, printable merchandise, and unique items that would differentiate
store from competition. Priced and positioned merchandise for store
opening, creating a strategically sound venue that would maximize sales.
Recruited, trained, and scheduled all employees; formed sales projections
and developed marketing campaign. Managed all fiscal aspects of business.
Increased revenue by:
. Opening business doors within six weeks of signing lease, which
minimized carrying costs of $5K per month and generated $6K per week
in sales from opening day.
. Establishing wholesale liquor business with local restaurants, which
led to volume discounts.
. Expanding catering concept by delivering food & beverages to all area
marinas on weekends.
. Hosting monthly wine and beer tasting events in partnership with other
types of vendors, which increased in-store sales during event and
amplified catering business.
. Developing and marketing new concept in basket arrangements, Boutique
Boozey Baskets.
Abbey Hotel, Bettendorf, Iowa 2004 - 2005
Abbey Station, Rock Island, Illinois
Only four-diamond hotel in Iowa; providing off-site, high-end catering as
well as on-site room revenues in a historic facility. $3M revenue; 50
staff.
General Manager
Hired on contract basis to increase revenue and restructure facilities.
Delivered sales & marketing expertise including event leads, menu
preparation, training, and event supervision. Drove kitchen, housekeeping,
banquet, front office, reservations, and maintenance functions. Supervised
15-person staff; reported weekly to owner.
Increased revenue by:
. Booking three-year contract with Alcoa Worldwide Rolling Mill for all
catering at their newly acquired training center, increasing revenue
by $50K annually.
. Assisting owner in acquiring Historic Rock island Depot from the city
for only $10; secured low interest remodeling loan to transform
property into Abbey Station.
Linda Kellum Page Two
[pic]
Increased revenue by continued
. Collaborating with chef to structure new catering menu that provided
superior food presentation, which improved per person average by
approximately 25%.
. Exceeding previous revenue high by 25%, with $2M in catering revenues
alone.
Radisson Quad City Plaza (A John Q. Hammons Hotel), Davenport, Iowa
1994 - 2004
High-end hotel attached to convention center and theatre; 210 rooms.
Director of Sales, Catering, and Revenue Management
Launched pre-opening hotel office one year prior to grand opening;
communicated daily progress between construction site and corporate
offices. Conducted sales presentations for various Chambers of Commerce,
executive boards, and CEOs, and collaborated to book corporate events,
conventions, and social events. Hired, trained, and managed six-person
staff; trained staff on Breeze Sales and catering software. Led taste
panels for high-end events; facilitated pre-convention meetings with
clients.
Increased revenue by:
. Winning Wal Mart's national sales dinner meeting at Walton Civic
Center for 1,500 attendees prior to the hotel's opening, generating
$86K one-day revenues and generating potential for future business, by
utilizing network and collaborating with corporate office.
. Merging 1,500 person targeted mailing list of potential clients with
99%+ accuracy that was used to send a seven-part mailer to announce
facility opening.
. Spearheading opening night black tie dinner with corporate CEO,
executive committee, and 350 area VIPs; hotel opened at capacity.
Recognition:
. Received Worldwide Market Share Award for #1 market penetration among
all Radissons.
. Consistently exceeded 100% ratings in monthly random audit phone sales
calls that assessed entire scope of conference & catering business.
. Received 100% sales department audits each year of employment.
. Hotel won President's Award each year of employment.
[pic]
Education & Training
Ankeny Community College, Ankeny, Iowa
Associate Degree in Hospitality Management
Associate Degree in Business Management
Marriott Hotel Year-Long Internship at 4-Diamond Property
Radisson World Wide Training; JQH Hotels Sales & Management Training
[pic]
Certifications
Licensed Realtor (Iowa)
Certified Real Estate Appraiser
[pic]
Public Presentations
Des Moines Chamber of Commerce Quad Cities Chamber of Commerce
Iowa Society of Association Executives Illinois Society of Association
Executives
Corporate Boards
Alcoa Worldwide John Deere
Worldwide
MidAmerican Energy Lee
Enterprises
Linda Kellum 18978 Great River Road ? Le Claire, Iowa 52753
563-***-**** ? ***********@*****.***
[pic]
Sales & Marketing Executive
Dynamic and experienced leader driving sales with strategic partnerships,
engaging presentations, and meticulous follow-through. Outstanding ability
to identify, hire, and develop top talent to increase profits and deepen
market share. Particularly effective in delivering the creativity, drive,
and vision for success with start-ups and expansions.
[pic]
Sales & Marketing Expertise
Business Development . Negotiations . Market Analysis . Sales Presentations
. Forecasting
Event Planning . Branding . Logo Development . Public Relations .
Merchandising
Management & Finance Strengths
Project Management . Strategic Planning . Team leadership . Procurement &
Purchasing
Budgeting . P&L . Cost Reduction . Expense Controls . Financial Statements
. Payroll
Human Resources Skills
Identifying & Hiring Talent . Benefits & Compensation . Employee & Labor
Relations
Training & Development . Policy Development
[pic]
Experience
Great River Spirits, Inc., Le Claire, Iowa 2005 - Present
Liquor and souvenir store in historic area with heavy tourism traffic.
Catering business began in 2008; spun off in 2009. Three full-time and four
part-time employees.
Co-Owner & Manager
Developed business concept; secured funding for start-up costs. Scouted and
developed relationships with vendors for beer, wine, and non-alcoholic
beverages, printable merchandise, and unique items that would differentiate
store from competition. Priced and positioned merchandise for store
opening, creating a strategically sound venue that would maximize sales.
Recruited, trained, and scheduled all employees; formed sales projections
and developed marketing campaign. Managed all fiscal aspects of business.
Increased revenue by:
. Opening business doors within six weeks of signing lease, which
minimized carrying costs of $5K per month and generated $6K per week
in sales from opening day.
. Establishing wholesale liquor business with local restaurants, which
led to volume discounts.
. Expanding catering concept by delivering food & beverages to all area
marinas on weekends.
. Hosting monthly wine and beer tasting events in partnership with other
types of vendors, which increased in-store sales during event and
amplified catering business.
. Developing and marketing new concept in basket arrangements, Boutique
Boozey Baskets.
Abbey Hotel, Bettendorf, Iowa 2004 - 2005
Abbey Station, Rock Island, Illinois
Only four-diamond hotel in Iowa; providing off-site, high-end catering as
well as on-site room revenues in a historic facility. $3M revenue; 50
staff.
General Manager
Hired on contract basis to increase revenue and restructure facilities.
Delivered sales & marketing expertise including event leads, menu
preparation, training, and event supervision. Drove kitchen, housekeeping,
banquet, front office, reservations, and maintenance functions. Supervised
15-person staff; reported weekly to owner.
Increased revenue by:
. Booking three-year contract with Alcoa Worldwide Rolling Mill for all
catering at their newly acquired training center, increasing revenue
by $50K annually.
. Assisting owner in acquiring Historic Rock island Depot from the city
for only $10; secured low interest remodeling loan to transform
property into Abbey Station.
Linda Kellum Page Two
[pic]
Increased revenue by continued
. Collaborating with chef to structure new catering menu that provided
superior food presentation, which improved per person average by
approximately 25%.
. Exceeding previous revenue high by 25%, with $2M in catering revenues
alone.
Radisson Quad City Plaza (A John Q. Hammons Hotel), Davenport, Iowa
1994 - 2004
High-end hotel attached to convention center and theatre; 210 rooms.
Director of Sales, Catering, and Revenue Management
Launched pre-opening hotel office one year prior to grand opening;
communicated daily progress between construction site and corporate
offices. Conducted sales presentations for various Chambers of Commerce,
executive boards, and CEOs, and collaborated to book corporate events,
conventions, and social events. Hired, trained, and managed six-person
staff; trained staff on Breeze Sales and catering software. Led taste
panels for high-end events; facilitated pre-convention meetings with
clients.
Increased revenue by:
. Winning Wal Mart's national sales dinner meeting at Walton Civic
Center for 1,500 attendees prior to the hotel's opening, generating
$86K one-day revenues and generating potential for future business, by
utilizing network and collaborating with corporate office.
. Merging 1,500 person targeted mailing list of potential clients with
99%+ accuracy that was used to send a seven-part mailer to announce
facility opening.
. Spearheading opening night black tie dinner with corporate CEO,
executive committee, and 350 area VIPs; hotel opened at capacity.
Recognition:
. Received Worldwide Market Share Award for #1 market penetration among
all Radissons.
. Consistently exceeded 100% ratings in monthly random audit phone sales
calls that assessed entire scope of conference & catering business.
. Received 100% sales department audits each year of employment.
. Hotel won President's Award each year of employment.
[pic]
Education & Training
Ankeny Community College, Ankeny, Iowa
Associate Degree in Hospitality Management
Associate Degree in Business Management
Marriott Hotel Year-Long Internship at 4-Diamond Property
Radisson World Wide Training; JQH Hotels Sales & Management Training
[pic]
Certifications
Licensed Realtor (Iowa)
Certified Real Estate Appraiser
[pic]
Public Presentations
Des Moines Chamber of Commerce Quad Cities Chamber of Commerce
Iowa Society of Association Executives Illinois Society of Association
Executives
Corporate Boards
Alcoa Worldwide John Deere
Worldwide
MidAmerican Energy Lee
Enterprises
Linda Kellum 18978 Great River Road ? Le Claire, Iowa 52753
563-***-**** ? ***********@*****.***
[pic]
Sales & Marketing Executive
Dynamic and experienced leader driving sales with strategic partnerships,
engaging presentations, and meticulous follow-through. Outstanding ability
to identify, hire, and develop top talent to increase profits and deepen
market share. Particularly effective in delivering the creativity, drive,
and vision for success with start-ups and expansions.
[pic]
Sales & Marketing Expertise
Business Development . Negotiations . Market Analysis . Sales Presentations
. Forecasting
Event Planning . Branding . Logo Development . Public Relations .
Merchandising
Management & Finance Strengths
Project Management . Strategic Planning . Team leadership . Procurement &
Purchasing
Budgeting . P&L . Cost Reduction . Expense Controls . Financial Statements
. Payroll
Human Resources Skills
Identifying & Hiring Talent . Benefits & Compensation . Employee & Labor
Relations
Training & Development . Policy Development
[pic]
Experience
Great River Spirits, Inc., Le Claire, Iowa 2005 - Present
Liquor and souvenir store in historic area with heavy tourism traffic.
Catering business began in 2008; spun off in 2009. Three full-time and four
part-time employees.
Co-Owner & Manager
Developed business concept; secured funding for start-up costs. Scouted and
developed relationships with vendors for beer, wine, and non-alcoholic
beverages, printable merchandise, and unique items that would differentiate
store from competition. Priced and positioned merchandise for store
opening, creating a strategically sound venue that would maximize sales.
Recruited, trained, and scheduled all employees; formed sales projections
and developed marketing campaign. Managed all fiscal aspects of business.
Increased revenue by:
. Opening business doors within six weeks of signing lease, which
minimized carrying costs of $5K per month and generated $6K per week
in sales from opening day.
. Establishing wholesale liquor business with local restaurants, which
led to volume discounts.
. Expanding catering concept by delivering food & beverages to all area
marinas on weekends.
. Hosting monthly wine and beer tasting events in partnership with other
types of vendors, which increased in-store sales during event and
amplified catering business.
. Developing and marketing new concept in basket arrangements, Boutique
Boozey Baskets.
Abbey Hotel, Bettendorf, Iowa 2004 - 2005
Abbey Station, Rock Island, Illinois
Only four-diamond hotel in Iowa; providing off-site, high-end catering as
well as on-site room revenues in a historic facility. $3M revenue; 50
staff.
General Manager
Hired on contract basis to increase revenue and restructure facilities.
Delivered sales & marketing expertise including event leads, menu
preparation, training, and event supervision. Drove kitchen, housekeeping,
banquet, front office, reservations, and maintenance functions. Supervised
15-person staff; reported weekly to owner.
Increased revenue by:
. Booking three-year contract with Alcoa Worldwide Rolling Mill for all
catering at their newly acquired training center, increasing revenue
by $50K annually.
. Assisting owner in acquiring Historic Rock island Depot from the city
for only $10; secured low interest remodeling loan to transform
property into Abbey Station.
Linda Kellum Page Two
[pic]
Increased revenue by continued
. Collaborating with chef to structure new catering menu that provided
superior food presentation, which improved per person average by
approximately 25%.
. Exceeding previous revenue high by 25%, with $2M in catering revenues
alone.
Radisson Quad City Plaza (A John Q. Hammons Hotel), Davenport, Iowa
1994 - 2004
High-end hotel attached to convention center and theatre; 210 rooms.
Director of Sales, Catering, and Revenue Management
Launched pre-opening hotel office one year prior to grand opening;
communicated daily progress between construction site and corporate
offices. Conducted sales presentations for various Chambers of Commerce,
executive boards, and CEOs, and collaborated to book corporate events,
conventions, and social events. Hired, trained, and managed six-person
staff; trained staff on Breeze Sales and catering software. Led taste
panels for high-end events; facilitated pre-convention meetings with
clients.
Increased revenue by:
. Winning Wal Mart's national sales dinner meeting at Walton Civic
Center for 1,500 attendees prior to the hotel's opening, generating
$86K one-day revenues and generating potential for future business, by
utilizing network and collaborating with corporate office.
. Merging 1,500 person targeted mailing list of potential clients with
99%+ accuracy that was used to send a seven-part mailer to announce
facility opening.
. Spearheading opening night black tie dinner with corporate CEO,
executive committee, and 350 area VIPs; hotel opened at capacity.
Recognition:
. Received Worldwide Market Share Award for #1 market penetration among
all Radissons.
. Consistently exceeded 100% ratings in monthly random audit phone sales
calls that assessed entire scope of conference & catering business.
. Received 100% sales department audits each year of employment.
. Hotel won President's Award each year of employment.
[pic]
Education & Training
Ankeny Community College, Ankeny, Iowa
Associate Degree in Hospitality Management
Associate Degree in Business Management
Marriott Hotel Year-Long Internship at 4-Diamond Property
Radisson World Wide Training; JQH Hotels Sales & Management Training
[pic]
Certifications
Licensed Realtor (Iowa)
Certified Real Estate Appraiser
[pic]
Public Presentations
Des Moines Chamber of Commerce Quad Cities Chamber of Commerce
Iowa Society of Association Executives Illinois Society of Association
Executives
Corporate Boards
Alcoa Worldwide John Deere
Worldwide
MidAmerican Energy Lee
Enterprises
Contact this candidate