ROBIN CRAWFORD, CMP
Current: ***** ***** *****
NEW MARKET, MD 21774
cell: 240-***-****, tel: 301-***-****
email: abicme@r.postjobfree.com
OBJECTIVE
As a Maryland resident for over 20 years, I am ready for a lifestyle
change. It is my serious and strong desire to move to the Summit County,
CO area before the winter season. All my plans are in place. All I need
is gainful employment. I am able to cover expenses for interview costs and
moving costs.
I am an accomplished meeting professional with more than eleven years of
meetings management experience, combined with sixteen years experience in
the pharmaceutical and biotechnology industry and two years of association
meetings management. I am an efficient time manager with a positive team
oriented attitude, able to work in a fast-paced environment. It is my goal
to contribute to my organization, which results in a favorable, profitable
impact for my organization, builds and retains business and personal
relationships, and meet their corporate financial and operating objectives.
I am driven to provide exceptional customer service and focus on building
and maintaining relationships through continued communication and overall
support to ensure success for my organization.
As Conference Management positions are few, my event management skills are
broad and can effectively transfer to positions such as an Executive
Assistant, Project Manager, Property and Hotel Sales, Marketing
Coordinator, or Legal Secretary. Please review my resume. I am open to
discussion regarding new opportunities in the Summit County area.
MEETINGS MANAGEMENT EXPERIENCE
. Event / program timelines, budgets and marketing plans (meetings ranging
from 25 - 1100 attendees)
. Partnering with clients, suppliers, and meetings teams to ensure
successful execution of events
. Development of timeline and design for print matter for conferences (Call
for Papers, Preliminary Program, Exhibitor Prospectus, Final Program) and
print schedules
. Successful execution of social media and web services to promote programs
. Committee and volunteer recruitment
. RFP development and site and vendor selection
. Site and vendor inspections and interviews, as well as contract
negotiations
. Manage Meetings budgets (ranging from $10,000 to $3,000,000 meeting)
estimates, invoicing, cost savings tracking and avoidances as well as
billing reconciliation
. Exhibitor Services & Sponsorship Benefits
. Attendee recruitment, registration, confirmation
. Logistics management (manifests, room lists, audio-visual, banquet event
orders, schedules, ancillary events, offsite programs)
. Event production, speaker management, presentation preparation
. Onsite staff management (pre meetings, training, staff assignments and
schedules)
. VIP services and special requests
. Awards, promotional materials, amenities, spouse events
. Develop and deliver post- meeting summaries, surveys and meeting
transcripts
TYPES OF PROGRAMS
. Engineering conferences and congresses
. Exhibitor management
. Medical Education Programs
. Product launches and national sales meetings
. Consultant / advisory board / investigator meetings /board of directors /
key opinion leader roundtables
. Incentive award trips (domestic and international)
. Department off-site retreats and events
. Corporate events (special events, awards ceremonies, groundbreaking
ceremonies, golf tournaments, company celebrations, vendor fairs, company
picnic)
. Political and community outreach fundraising and events
AFFILIATIONS
. PCMA
. Habitat for Humanity, Frederick Maryland (ReStore volunteer)
PROFESSIONAL and EDUCATIONAL DEVELOPMENT
. CMP Conclave (Baltimore, MD July 2010)
. Currently attending Frederick Community College, earning Paralegal
Certification
. Pharmaceutical Meeting Planners Forum (2005, 2006, 2007)
. MPI World Education Congress (2006, 2007)
. PHRMA and Sarbanes Oxley compliance
. ROI Methodology: Calculating the Return on Investments for Meetings &
Events
. Speaker Enhancement workshops
. Strategic Sourcing and contract negotiation strategies workshops
WORK HISTORY
American Society of Civil Engineers (ASCE)
September, 2008 - Present
Manager, Conferences & Meetings
As a Conference Manager with ASCE since September 2008, I have successfully
managed one Structural Engineering Congress (1,100 attendees), one
Aerospace Conference (300 attendees) and am currently planning three 2011
Conferences with more than 600 attendees each. I have also provided
management support for two Annual Conferences in the areas of exhibits,
tours, transportation, signage and onsite support.
. Collaborated with internal Institute leaders and volunteer committees in
the overall planning of engineering industry related conferences.
. Pre-conference logistics management, including the creation of the
meeting specifications and communication of conference requirements to
vendors such as a/v, catering, hotel, housing, special events, field
trips/tours, etc.
. Monitor budget, identify potential problems, and provide financial
management and reports for the conference. Recommend and implement cost
saving processes wherever possible.
. Implements marketing campaign, including working with the designer for
collateral, distribution of collateral, tracking of response rates for
each piece, etc.
. Manage sponsorships recruitment, benefits and marketing.
. Exhibitor Services management.
. ASCE staff and volunteer scheduling including coordination of committee
meetings.
. Ensure committee members, conference speakers, and program moderators are
informed about conference arrangements and have communicated their
requirements (room set-up, catering, a/v, etc.) to the Conference
Services Department.
. On-site conference management, including vendor management (a/v,
catering, housing, venue set-up, exhibits, poster sessions, meeting room
assignments, speakers' management, shipment, tours, ground
transportation, special events, etc.).
. Post conference reconciliation with vendors, speakers, etc.; prepare
final conference report; maintain conference history and archives.
. Manage one Conference Coordinator
MedImmune, Gaithersburg Maryland
September 1999 - June 2008
Sr. Planner, Meetings & Events
As a Senior Planner for MedImmune, my accomplishments are described below:
. Received CMP Accreditation in July, 2007.
. Provide key communication and liaison services with internal departments
to ensure focused meetings and events.
. Responsible for yearly meetings budget of $3 million. Consistently
remains within budget while blending compliant, appropriate, creative
ideas to provide a welcome atmosphere for attendees.
. Managed budget schedules and meeting estimates. Documented cost savings
of over $35,000 in hotel contract business in 2007, and $10,000 in 2008
based on contract negotiations and sourcing initiatives.
. Manage meetings ranging in size from 15 to 1500 attendees, both domestic
and internationally. Includes managing yearly Winter Combined Regional
meeting of 500+ persons, focusing on introducing marketing strategies for
infectious disease products. Program includes 2-day workshops and Annual
Sales Awards banquet.
. Produce and manage company's annual incentive program which includes 100
top sales performers and executive management, as well as Executive
Management hosted programs and corporate events, i.e., groundbreaking
ceremonies, Milestone celebrations, company picnics, golf tournaments.
. Onsite management of meeting planners and partner with internal teams
(i.e., medical affairs, legal, sales training, marketing, sales, business
development) to ensure program success.
. Trained in PHRMA and industry principles and guidelines relating to
pharmaceutical and biotechnology consultant and advisory board meetings.
Working knowledge of CME programs.
. Lead meeting planner for over 50 consultant meetings, per year from 2003
through 2005. After 2005, provided strategic sourcing guidance to
Marketing, Legal, medical education companies, by managing strategic and
legal compliance for regional and national consultant and advisory board
programs.
. Facilitate pre-convention meetings and supervise staff assignments for
exhibit booths and on-site programs.
. Proposed Meetings Return on Investment (ROI) strategies and initiatives
to MedImmune's Marketing and Meetings Teams, currently being utilized in
our conventions.
. Re-designed Meetings & Events internal website with corporate
communications to provide more effective accessibility to Meetings &
Events services and registration links for employees and external
attendees. The website highlighted new company policy, Strategic
sourcing initiatives and supplier partnerships.
. Collaborated with IT department to create web-based registration system
for all MedImmune meetings.
. Created database to capture and compare costs of meeting expenditures
(guest rooms, food & beverage, a/v, transportation, etc.).
. Elected Top Employee Award May 2006; nominated in 2004 and 2005 for top
performer and nominated by the company sales force in 2004 for CEO Club
Award for top Operations employee.
References
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