Sales Marketing

Richard Redfern

859-***-**** *** POINTE DR. ( VILLA HILLS, KY 41017 *********@***.***

Executive with proven success in global business development, marketing,

P&L management, negotiation and customer relationships.

Solutions-oriented leader who initiates and sustains long-term client

relationships. Build cohesive, top-performing teams. Outstanding

negotiation, communication and interpersonal skills. Solid understanding of

global market dynamics and foreign protocols.

Increased annual revenue from $330 million to $510 million and profit from

18% to 24% in 3 years.

Identified and capitalized on key markets including corporate,

entertainment, sports and education.

Grew division revenue from < $1 million to $16+ million annually.

Established product distribution in 50 countries through 200+ agencies

worldwide.

Results-driven leader who identifies and capitalizes on opportunities to

increase revenue and competitive advantage.

( Built district revenue from $19 million to $35 million annually;

opened new markets in South America and Europe.

( Negotiated and won $25 million sales agreement with Fortune 100

company.

( Captured multimillion-dollar contract in highly competitive, tough-to-

penetrate military market.

Catalyst who designs and executes solutions that improve profit, efficiency

and operational effectiveness.

( Eclipsed profitability objective by 38% through improved productivity

and cost-reduction initiatives.

( Slashed $2 million annually from operating costs by centralizing key

processes.

Big-picture strategist who focuses on customer needs and consistently

exceeds corporate objectives.

( Saved $25+ million for Fortune 100 company by negotiating strategic

agreements with key partners.

( Generated $1+ million annually by creating innovative corporate

incentive program.

( Forged profitable partnerships with international companies in the US,

Europe, Japan and Mexico.

Professional Experience

Vice President Global Sales Flighttime International 1999 - Present

( Full P&L responsibility for $510 million in sales worldwide. Recruit,

hire, train and mentor global sales staff of 160+.

( Established and directed new inbound/outbound call center with 102

staff; developed and delivered training.

( Secured agreements with companies and individuals worldwide for

exclusive use of private and corporate aircraft.

( Created sales and marketing program with the Professional Golf

Association, the LPGA and the Senior Tour.

Director of Global Sales Amtrak 1996 - 1999

( Recruited to lead international and domestic corporate

sales/marketing; grew revenue from < $1 million to $16+ million.

( Managed 125 staff; established worldwide product distribution.

Negotiated/managed corporate partnerships with national accounts.

( Created programs that generated $3 million for Air Mexico and $5

million for Lufthansa.

( Designed and implemented 1st interline sales agreement with US and

foreign carriers; increased sales and market penetration.

( Developed partnerships with United Airlines Japan, Marriott

International Sales, Pacific Asia Travel Association and others.

Director of National Accounts American Express 1989 - 1996

( Directed 29 staff and $8.2 million budget. Managed client

relationships with key accounts worldwide.

( Expanded client base 25%; won international and national accounts.

Achieved 47% increase in client spending over 2 years.

MBA, University of North Carolina,

BS, Western Carolina University,

CTC, Institute of Certified Travel Agents ( Board of Directors:

Noelgifts.com (Germany); Convention & Visitors Bureau, SC

Sales & Marketing Executives Association ( International Air Transit

Association

Open to international or domestic relocation. Interests include family

activities, sports, golf and reading.

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