Manager Marketing
Resume:
RESUME
John L. Huerta, Jr.
Home: **** ********* **.
Brandon, FL 33511
Email – abic9v@r.postjobfree.com
Education
BA – The American University, Washington, D.C. – Political Science and Public
Administration. 1975
DPA – Nova University, Ft. Lauderdale, FL – All But Dissertation Doctor of Public
Administration. 1976 – 1979
Experience
May 2010 – Line Cook
Barnacle’s Restaurant
Brandon, Florida
I am responsible for properly cooking and plating appetizers and entree’s during
lunch, dinner and late-night seatings. In addition, I am responsible for monitoring
and maintaining the appropriate soups and sauces to be available for servers. It
is also required that I properly maintain sanitation standards as required by
health codes. At the end of a serving period, I am also responsible for
participating, with the line crew, in the cleaning and sanitizing my station and the
entire kitchen in preparation opening the next business day.
1998 – June, 2008 Executive Director for Marketing and Public Relations
Hillsborough Community College (HCC)
Tampa, Florida
I managed the overall marketing, advertising and public relations for both
recruitment and branding for Hillsborough Community College in Tampa, Florida.
HCC has four (4) campuses serving more than 42,000 students per year. After a
7-year decline in enrollment, the College experienced an increase in enrollment
of approximately 7% per year between 2000 and 2007. Our team efforts resulted
in the College receiving national awards for publications and marketing programs
and was featured as the cover story in Admissions and Marketing Report, the
industry leader for post-secondary school marketing professionals. I also
managed the departments of Planning, Research and Evaluation (institutional
research), Management Information Systems, Advancement (alumni and
promotions), Marketing and Creative Services (publications and design) and
Grants Development. Marketing and PR was also responsible for overseeing the
creative development and content management of the College’s web site,
1988 – 1998 Owner/President
Huerta Marketing Group/HMG
Tucson, Arizona
I owned and operated a full-service advertising, marketing, public relations and
public affairs firm in Tucson, Arizona. The agency recorded annualized gross
billings in excess of $1 million and received numerous regional and national
awards for creative excellent in both English and Spanish. We developed
effective and efficient marketing programs for clients including elements of
advertising in all relevant media and included a strong public relations
component. HMG’s client list included CIGNA Healthplan, Red Robin
Restaurants, AVATAR Holding, Inc., Richmond American Homes, Country Suites
by Carlson and Gonzales and Villarreal, P.C.
1985 – 1988 Vice President
WFC/Westcom
Tucson, Arizona
I served as Vice President of the Tucson location WFC/Westcom, a regional
advertising agency headquartered in Phoenix, Arizona and San Diego, California.
I managed the creative, account service and new business development for the
Tucson office. The office received several awards for creative excellence and
community service. The WFC client list included Circle K, HealthAmerica and
Forest City Properties. My responsibilities included development advertising and
media plans as well as creative advertisements for print, broadcast and out-of-
home placements.
1984 Account Executive
BellSouth Advertising & Publishing
Pompano Beach, Florida
I served as a premise sales representative for The Yellow Pages published by
Bell South. I successfully completed the extensive sales training course finishing
first in my class. The sales territory was in South Florida including Palm Beach
and Broward counties.
1982 – 1984 Director for Public Relations/
Associate Campaign Director
United Way of Broward County
Ft. Lauderdale, Florida
I participated in the annual United Way Campus for Broward County, Florida and
performed the duties of media relations and generating brochures and campaign
collateral materials. My portion of the campaign raised more than $1 million per
year while orchestrating the kick-off promotions and report meetings.
1981 – 1982 Director of Public and Government Relations
Associated Builders and Contractors
Gold Coast Chapter
Boca Raton, Florida
My responsibilities included membership sales and writing and publishing the
Chapter’s award-winning newsletter, The Gold Coast News. I was also
responsible for monitoring local government actions relating the industrial and
commercial construction.
1980 Executive Director
Vocational Academy
Nova University
Ft. Lauderdale, Florida
I served as the administrative head and Editor-in-chief of a grant-funded student
to sensitize vocational schools to the needs of adult learners. The study also
explored providing a “bridge” between the needs of prospective employers and
the curriculum being offered to students to prepare them for the world of work.
The published study recommended socialization changes and industry advisory
councils to facilitate curriculum updates.
1979 Manager/Partner
La Bodega de Vino Restaurant
Tucson, Arizona
I entered into the restaurant business with my family for a continental-style
restaurant. I served as overall manager, sous chef, wine steward and Maître d. I
still love to cook.
1978 – 1979 Administrative Services Coordinator
Office of the City Manager
City of Ft. Lauderdale
Ft. Lauderdale, Florida
I served as the liaison between the City Manager’s office and the departments of
Finance, Public Works, Engineering and Parks and Recreation. My duties
included performing budget reviews, formatting the weekly City Council agenda,
administered the Comprehensive Employment and Training Act (CETA) program
and chaired the annual celebration of the City’s birthday.
1975 – 1978 Assistant Executive Director
Broward Employment and Training
Administration (BETA)
Ft. Lauderdale, Florida
I served as administrative second-in-command of a county-wide employment and
training program funded by the U.S. Department of Labor. My responsibilities
included seeking and competing for grant dollars, overseeing human resources,
agency planning, and intergovernmental relations. At its peak, BETA employed
more than 400 staff an administered over $40 million.
1970 – 1975 Administrative Assistant
Hon. Louis Frey, Jr.
U.S. House of Representatives
Washington, D. C.
I provided the congressman with legislative analysis and media relations
between the congressional office in Washington, D.C. and the media central
Florida. My responsibilities included writing and distributing news releases and
wrote and produced his district newsletter and weekly simulcast television
program.
Personal
DOB – June 6, 1952
Divorced
Children – Julia (25) and John, III (21)
Community Activities
1 Pima Community College District Board of Governors – elected to 2 terms
2 Tucson Community Foundation – Treasurer
3 Arizona Sonora Desert Museum – Trustee/Development Committee
4 Boy Scouts of America/Catalina Council – Vice President of Marketing
5 City of Tucson – Project Foresight/Annexation
6 American Cancer Society – Public Information Committee
7 Tucson International Mariachi Conference – Sponsorship Acquisition and
Marketing Resource
8 Epilepsy Outreach – Copywriter, Production Resource
9 Pima County Traffic Safety Council – Member
1 0 Tucson Community Food Bank – Volunteer
1 1 The Brewster Center – Resource and Volunteer
1 2 United Way – Marketing Subdivision Volunteer
1 3 Tampa Tribune – Scholarship Committee
1 4 Leadership Tampa – Class of 2002
15
Memberships
1 National Council for Marketing and Public Relations (NCMPR)
2 Hispanic Association of Colleges and Universities
3 College Association for Secondary Education (CASE)
4 Tampa Bay Convention and Visitors Bureau
5 Davis Island Chamber of Commerce
6 Hispanic Chamber of Commerce
7 Leadership Tampa Alumni
8
Training/Certifications
1 Enlightened Leadership – April 2000
2 WebCT – February 2000
3 NOVUSEdu – Web Management Software
4 Leadership Tampa – 2002
5 “A Taste of Quality” – 2002
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