Sales Project

L UKE C. P ERRY

abic8f@r.postjobfree.com

Cell: 414-***-**** = Wauwatosa, Wisconsin

S ALES R EPRESENTATIVE

Automated Processes . . . Security Systems . . . Technology Solutions

Dynamic, metric driven sales professional with 7+ years of high performing experience, 4+ years within a

highly competitive B2B arena. Exceptional relationship building and consultative selling skills. Turned

around faltering sales of video technology product, catapulting from $0 to $3M within 4 years for Cremer

Technologies. Proven ability to skillfully manage all stages of customizing solutions for clients and in

negotiating sales to maximize profit margins.

Established record as a top revenue generator with regional distributor of lighting products and other electrical

fixtures. Computer proficient. Willing to travel.

Areas of Sales Expertise Include:

Solutions Selling Account Development Revenue Growth / Profit Building

Vendor Sourcing Bidding / RFP Response Client Needs Assessment

Contract Negotiations Direct Sales High Impact Presentations

Blueprint Reading / Take offs Cold Calling Customer Satisfaction / Loyalty

“Luke has been a thorough professional in all of our dealings. He has estimated project scope concisely,

met all deadlines, anticipated potential problems, and provided excellent follow up.”

– Jim Gabel, Former Estimator with Metroplex (largest client)

C AREER H ISTORY

CREMER TECHNOLOGIES – Brookfield, Wisconsin Nov 2005 – Aug 2010

National provider and innovator of video, voice, and networking integration technologies.

Sales Engineer

Drove re emergence of company sales for video security solutions in law enforcement centers. Acquired

architect and consultant approval to bid on hundreds of projects. Escalated sales from $0 to $485K within a

year and grew revenue by additional 503% by January 2010.

Sell to businesses, as well as to federal, state, and local correctional facilities. Secure contracts through bidding

and responding to RFPs (Request for Proposals). Visit sites and consult with security contractors, construction

managers, and other key client personnel to assess needs. Collaborate with engineering staff and vendors to

customize solutions. Close deals, monitor progress, and follow up to ensure client satisfaction. Represent

company at national and local trade shows.

Additional Accomplishments

Closed biggest sale in product line’s current history ($600K) and managed implementation of entire

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project: delivered impactful presentation to facility staff, performed take off of architectural plans,

assembled project submittals, secured vendor components, and surveyed site for hardware installation

and cabling infrastructure.

LUKE C. PERRY Page 2

C AREER H ISTORY

Accomplishments Continued

Expanded product line’s national presence 73% through strategic outreach to new geographic markets.

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Initiated and grew relationships with 30+ security consultants and law enforcement centers, starting many

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through cold calling.

Bid, developed, and sold projects averaging $125K, while consistently maintaining high margins.

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Additional high profile projects sold and managed include:

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Relationship developed that led to $350K+ project (first in Texas) with what later became

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the product line’s largest customer; won over correctional team with high impact

presentation.

Direct sale (first in Idaho) resulting from RFP response to newly constructed

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correctional facility; $200K+ project with significant after market sale at maximum

allowable margin and a major service contract purchase.

Cold call lead that resulted in retro fit replacement project of $200K+ for law enforcement

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center in Minnesota; negotiated at high margin and secured commitment for system

upgrades.

Personally cited in Corrections Forum industry trade publication article, discussing features and cost

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effectiveness of video arraignment systems.

BBC LIGHTING LIQUIDATORS – Milwaukee, Wisconsin April 2003 – Nov 2005

Distributor and retail source for lighting fixtures and ceiling fans.

Sales Associate

Consistently ranked as #1 in monthly sales team of 12. Grew business through nurturing relationships with

commercial builders and designers. Mastered understanding of lighting industry, reviewed architectural plans,

and provided consultative services to contractors. Excelled in generating customer referrals and repeat

business.

Closed numerous high end deals, including $11K project for large residential property.

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Earlier experience developed sales, relationship building, and technical skills at Studio Gear, Sound

Machine, PSINet, WGN Radio, and Holland America Cruise Line . Highlights include:

Sold and rented audio visual equipment through Studio Gear for clients that included Fortune 500

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companies; designed post game press lighting during 1996 NCAA Basketball Tournament.

Provided production management services for Sound Machine events.

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Supported legal and other software, hardware, remote applications and network issues for 500+ end

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users of Michael Best & Friedrich Law Firm through PSINet.

Brief careers as producer of agri business show at WGN Radio and as stage manager for Holland

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America Cruise Line.

E DUCATION & P ROFESSIONAL D EVELOPMENT

UNIVERSITY OF WISCONSIN – WHITEWATER

Bachelor of Arts Degree – Speech Communication / Radio & Television

UNIVERSITY OF WISCONSIN – MILWAUKEE

Post graduate completion of select classes in Management Information Systems

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