Sales Marketing

Jason L. McKinney

**** **** **. *******, ** *****

812-***-**** (M)

abic77@r.postjobfree.com

SKILLS SUMMARY:

• Extensive experience in strategic marketing, advertising, management ( both

project and long term), public relations, brand management, product

development, negotiations and operations

• Visionary with effective and successful problem solving ability; Creative and

persuasive with ability to interpret the evolving trends of the marketplace.

• Strong imaginative writing skills; Effective networker and leader with productive

team building aptitude. Described by others as driven, charismatic, and loyal

• Entrepreneur of two successful businesses.

• Completed PMP training ( sitting for PMP test before the end of 2009)

• Proficient in all Microsoft Office, Database Software, Pro Tools, Sonor, Cool Edit,

One Note, and Adobe.

EDUCATION:

Masters of Business Administration (Candidate for degree May 2010)

Trevecca Nazarene University, Nashville, TN; GPA of 3.9

Bachelor of Management and Human Relations,

Trevecca Nazarene University, Nashville, TN; Graduated with a GPA of 3.6

Associate of Science in Music Performance,

Vincennes University, Vincennes, IN; Graduated with a GPA of 3.6

EXPERIENCE:

Brand and Business Development Manager, Forefront Group, 2008- May 2009

• Responsible for 3 brands; 41 products, that represent 6 million dollars in annual

business.

• Develop and maintain strategic partnerships with media outlets, industry experts,

vendors, and major sports entities in order to promote the company and expand

brand recognition.

• Establish inventory forecasts using statistical analysis, providing

recommendations on promotions, pricing, and production timelines to maintain

appropriate inventory levels and manage cash flow.

• Perform all consumer marketing and research to determine brand awareness,

customer satisfaction, retail trends and execute on marketing programs to

increase customer loyalty and overall sales.

• Planned and launched the utilization of new media as a channel for reaching

existing customers as well as expanding awareness to additional demographics.

• Created a corporate philosophy surrounding messaging to increase brand

awareness. Launched slogans, “My Game, My Way” and “The Only Sport Towel

that Out performs You!” to further establish the brand.

Director of Marketing Research and Publicity, Neon Marketing, 2007- 2008

• Spearheaded market trend and niche specific research for the generation of

marketing plans in support of a variety of companies with equally varying budget

needs and branding depth.

• Built and grew the public face of companies in accordance with strategic goals of

branding, including the creation and implementation of marketing plans through

the point of purchase phase.

Handled all publicity needs for clients including press releases, interviews, as

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well as helping clientele establish their own identity with a targeted audience

while effectively communicating their company stories.

Developed full proposals, complete with budgets, action points, project

•

management procedures, and timelines for the purpose of securing capital funds

for clients

Developed substantial media and buyer databases for a wide variety of industry

•

specific demographics and populations .

Implemented new media/social marketing department.

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Director of Brand Management and Marketing, IOC, 2004-2006

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• Solicited and secured investments from 3 parties for initial funding and launch

• Established alternative means of creating, developing and promoting artists and

their brand. This approach of artist development and consulting lead to cost

saving opportunities which totaled less than 15% of typical fees, a savings of

nearly $75K per project.

• Continually redefined the brand and promotion strategy utilizing feedback from

customer research, live events, and online forums.

• Increased brand awareness by trailblazing social media capabilities.

D irector, Sports and Arts Camps; Director Fun Company - B rentwood Family

YMCA, Brentwood, TN, 2001-2006

• Served as a communication liaison while developing and implementing programs

that tied together the needs of the key public with the goals of the organization.

• Cultivated an environment that encouraged a team player attitude w hile

maximizing organizational efficiency.

• Organized and managed staff, attendees and physical resources within the

defined scope of each project while always maintaining budget and schedule.

Consultant to Interactive and New Media, Freshreleases.com, 2004

• Implemented a digital distribution business unit to take advantage of the digital

convergence in advertising and the growing use of computer technology in the

area of New Media.

• Analyzed market trends, historical sales data, and performed statistical analysis

to project revenue potential.

• Showed the ability to increase profit margins by 345% and capture a new market

to help replace diminishing sales in traditional brick and mortar purchases.

President - SpinAround, LLC, 1996-2001

• Started business from ground up and merged into larger organization to increase

exposure and decrease overhead.

• Created a positive organizational culture for recruiting and hiring employees that

resulted in significant retention rates in a typically high turnover environment.

• Developed brand awareness through media events and merchandising in a wide

variety of venues.

• Negotiated a contract which aligned the interests of multiple organizations to

build, manage and maintain the company, while also retaining an initial

investment and guaranteed royalties.

• Promoted the business by giving interviews to a variety of media outlets including

radio, television and print.

References Available Upon Request

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