NANCY L. YETTER

PO Box ****

Anna Maria, FL *****

***/***-****

QUALIFICATIONS:

A self-motivated and goal-oriented sales/marketing professional with expertise in increasing sales and

creating effective programs which contribute to higher profits and increased market share. Recognized for my

ability to lead team efforts and to build lasting relationships with customers. Outstanding presentation,

negotiation and closing skills have enabled me to achieve major achievements in:

*Key Account Relationships Management *Sales Training and Development

*Strategic Sales & Market Planning *Budgeting and Forecasting

*Competitive New Product Launches *Pricing and Service Management

*Distribution Growth *Contract Negotiation

PROFESSIONAL BACKGROUND:

Devault Foods – Southeast Regional Sales Manager

(2004 – 2009)

A major supplier to the food service industry for value-added items such as hamburgers, meatballs and

Philadelphia-style sandwich steaks, smoked sausage, pork products.

*Develop and implement sales strategy to maximize sales volumes and profits for the Southeast territory.

*Increased territory sales consistently by double digits annually.

*Create/sell customized products to chain accounts.

*Consistently top achiever in bonus plan.

*Sell to UniPro, Frosty Acres; Sysco, USFS, PFG, Gordon’s, Independent 2nd tier distributors. Responsible

for calling on corporate offices of UniPro and Frosty Acres.

* Priority on selling to local, regional & national chain business, C-stores, retail delis, military and municipal

government facilities.

*Opened 10 new USFS markets for Devault Foods in 2006.

*Manage broker network in several states.

*Established new distribution channels.

*Develop and maintain relationships with key accounts; national & regional chains; C-store chains, and retail

delis.

*Conduct quarterly broker and customer evaluations.

Responsibilities: Develop and control budget for Southeast region; Management of broker network and sales

in Florida, Georgia, Tennessee, Mississippi, and Alabama. Direct all sales initiatives/marketing programs to

increase Devault’s market share. Direct contact with 1st, 2nd, and 3rd tier distributors in each state. Develop

and manage budget for southeast region. Develop and present training programs for brokers and distributors.

Develop, lead and achieve short/long range channel strategies to further grow new and existing business and

to drive customer development and customer retention.

Allstate Food Marketing – Territory Account Manager

(2000 – 2004)

Largest regional broker in Florida engaged in sales of food, disposables and supplies to the food service

industry.

*Major manufacturer lines showed an average of 32% increase in sales at Sysco West Coast

*Leveraged research/development/culinary capabilities to attract large volume operators

*Consistently placed among top 2 salesmen in the company

*100% conversion rate in Sodexho accounts for ConAgra Refrigerated Meats

*Successful in consistently achieving highest quarterly bonus

*Several first place awards in sales contests

Responsibilities: Management of sales for 25 manufacturers through chain accounts, top operators, major

distributors such as Sysco and USFS. Sale of food products, disposable and supplies/equipment. Major

manufacturers represented: Nestle, Pillsbury, Perrier, Zephyrhills, Aqua Panna, Lamb Weston, Ocean Spray,

Pilgrims Pride, Rose Packing, etc. Daily communication with merchandisers regarding individual line

performance and analysis. Organized and led sales team on manufacturer market campaigns for Aramark and

Sodexho units. Compliance and auditing calls on Sodexho and Aramark units. Slotting of new items into

distributors, development of distributor promotions; conducted sales meetings and training seminars; organize

trade shows. Cultivated and increased sales at top key operator accounts. Supervised two Operator

Specialists.

Eastern Foods – Regional Sales Manager

(1998 – 2000)

A manufacturer/distributor of salad dressings, oils and sauces to foodservice and retail accounts.

Responsibilities: Managed territory sales for Central Florida market. Managed broker network and conducted

yearly reviews. Consistently met budget expectations for the territory. Organized and directed distribution of

all product lines through ten distributors in Florida. Slotted new items into distributors. Planned and

conducted sales meetings, training seminars, promotions and trade shows. Supervised two retail

merchandisers.

Marketing Specialists – Account Executive

(1994 – 1998)

Florida branch of a national foodservice and retail broker organization.

*Major lines showed 20-25% growth each year

*#1 in major sales contests

*62 new line items into Sysco West Coast

Responsibilities: Management of foodservice territory through contact with distributors and key operator

accounts to increase sales of products for 20 manufacturers. Dealt with merchandisers regarding individual

line performance. Training seminars, sales meetings and trade shows. Supervised 4 operator sales people.

Manufacturers represented: Nestle, Pillsbury, Ocean Spray, Evian, Basic American, Simplot, Michaels

Foods, etc.

EDUCATION:

B.S. – Business Administration - Indiana Central University

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