Sales Design

Gilberto Daniel Rodriguez

*** ** ** ***** ****, Miami FL, 33174 786-***-****

abic5a@r.postjobfree.com

Personal Profile

. Experienced strategist and innovative problem solver with proven

expertise in meeting quick time lines.

. Created new station brand and style for WSFL-TV and The Morning Show.

. Result oriented and creative art designer with a passion for

innovation.

. Well-developed organizational, project management and trouble shooting

skills.

. Created HD graphics package and set design for Telemundo.

. Nominated for 13 Emmy awards

. Five time Emmy award winner

. 5 GE Ovation Awards, 2 for Above and Beyond, 1 for Imagination, 2 for

Project Support

. Selected for the NBC Digital Task Force Team, to create new and

innovative ways to increase revenue along all new digital platforms.

. Proficient in the following programs in PC and Macintosh environments:

Photoshop, Illustrator, After Effects, Premiere, Quantel Paintbox, 3d

Studio Max, Cinema 4D, Maya, Painter, Flash, Final Cut Pro, Soundtrack

Pro, Dreamweaver, InDesign.

Professional Experience

WSFL-TV Sun Sentinel, Ft. Lauderdale, FL

Senior Graphic Designer, 2009 - Present

. Review and approve art materials and proofs of printed copy developed

by staff members.

. Hire, train, and direct staff members who develop design concepts into

on air, print and web graphics.

. Review design material to determine if it conforms to company

standards, specifications and brand.

. Formulate basic layout design or presentation approach and specify

material details, such as style and size of type, photographs,

graphics, animation, video, and sound.

. Confer with clients to determine objectives, budget, background

information, and presentation approaches, styles, and techniques.

. Create custom illustrations or other graphic elements.

. Prepare detailed storyboards showing sequence and timing of story

development for television production.

. Work with creative directors to develop design solutions.

. Attend photo shoots, video shoots and printing sessions to ensure that

the products needed are obtained.

. Manage staff, preparing work schedules and assigning specific duties.

Telemundo 51, Miramar, FL

Graphic Designer, 2005 - 2009

. Design complex graphics and animations, using independent judgment,

creativity, and computer equipment.

. Review final designs and suggest improvements as needed.

. Create two-dimensional and three-dimensional images depicting objects

in motion or illustrating a process, using computer animation or

modeling programs.

. Prepare illustrations or rough sketches, discussing them with clients

or supervisors and making necessary changes.

. Implement and maintain configuration control systems.

. Produce still and animated graphics for on-air and taped portions of

television news broadcasts and promotions department.

. Work closely with newsroom, promotions and sales department to design

graphics for promos, image campaigns, programming specials and sales

commercials.

South Florida Insurance Underwriters, Miami, FL

Vice President, 2002 - 2008

. Direct and coordinate activities of businesses or departments

concerned with the production, pricing and sales.

. Establish and implement departmental policies, goals, objectives, and

procedures, conferring with organization officials, and staff members

as necessary.

. Determine staffing requirements, and interview, hire and train new

employees, and oversee those personnel processes.

. Review financial statements, sales and activity reports, and other

performance data to measure productivity and goal achievement and to

determine areas needing cost reduction and improvement.

. Manage staff, preparing work schedules and assigning specific duties.

NBC-WTVJ, Miramar, FL

Graphic Designer, 2001 - 2005

. Design all graphics for WB39 news and NBC 6 news at 11pm.

. Create all promotional designs for WB39.

Education

Art Institute of Ft. Lauderdale, Ft. Lauderdale, FL

. Bachelor of Science, Computer Animation, 2002

Saint Thomas University, Miami, FL

. Associate of Arts, Psychology, 1999

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