MELISSA GENTRY
Independence, KY 41051
********@****.***
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Career Summary
Executive sales professional with extensive experience selling at all
management levels of healthcare organizations including C-level.
Recognized for meeting and exceeding sales goals in complex healthcare
environment and building long term partnerships with clients. Additional
skills in accounting, management and government regulations.
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Professional Highlights
. 15 years multi-faceted outside consultative sales experience in
complex environment.
. 15 years project management experience for new account
establishment.
. 5 years general accounting and supervisory/management experience.
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Work Experience
Quintiles Transnational Parsippany, NJ
August 2009-present
Radiology Imaging Specialist-Ohio/Kentucky
Responsible for identifying and profiling opportunities in hospitals,
physician practices, and radiology centers for new FDA approved
pharmaceutical. Develop customer relationships to meet sales objectives
through consultative and promotional services at all department levels.
Develop specific sales strategies to gain insight to customers' procedures
and buying cycles.
Alliance Healthcare Services, Inc. Newport Beach, California
2005-August 2009
Consultant August-December 2009
Area Sales Manager- Ohio/Kentucky
Responsible for delivering year-over-year revenue growth and
profitability for shared mobile and fixed imaging solutions to
hospitals, physician practices and imaging centers. Develops and
establishes short and long-term growth targets implementing strategic
territory plans to meet sales goals. Prospects, identifies, and
leverages existing customer relationships to drive new business.
Collaborates with finance, legal, operations and marketing to design
customer solutions that generate positive ROI for the customer and
company.
. President's Club Award Winner 2007, 2008
. Recognized for meeting and exceeding sales plan and budget
2007,2008
. Identifies and develops additional oncology service line
opportunities for Director of Business Development.
Midwest Ultrasound, Inc. Milford, Ohio 1991 - 2005
Senior Account Executive 1994 - 2005
Responsible for selling outsourced ultrasound laboratory services to
hospitals, imaging centers and large physician practices in Ohio,
Kentucky, and Indiana. Extensive knowledge in contracting including
interpreting physician (reassignment regulations), Provider and PRN
agreements.
. Identified PRN market implementing successful in sales of over $2
Million.
. Built strong customer relationships resulting in contract renewal
for longer terms.
. Strong and successful cold call discipline resulting in
additional territory sales of $1.5M
. Proficient accounting background necessary for budget in proposals.
Business Manager 1991 - 1994
General accounting duties and managed accounting and medical billing
staff of eight. Responsible for negotiating provider contracts with
insurance carriers including Medicare/Medicaid and other government
programs, physician credentialing and Medicare review.
. Provided strong support to sales department for yield- based
pricing to CEO/CFO.
. P/L consulting, including billing/coding for hospital
cardiovascular laboratories.
. Designed and implemented processes for remote sites to main office.
. Successfully negotiated provider contracts with insurance carriers
(including Medicare/Medicaid and government programs) for increased
revenues.
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Education
Eastern Kentucky University- BA Richmond KY
Xavier University Cincinnati OH
. Additional graduate classes
. Creating Customer Values in the Marketplace- Continuing Education
Professional Associations: Healthcare Financing Management Association
Clinical Continuing Education
. UPMC- Oncology and Cancer Solutions
. Alliance Imaging Continuous Education for PET/CT,
MRI, Fixed Site, Oncology
. Cardiovascular Ultrasound Scan Lab sponsored by
Hewlett Packard- Seattle.
. Midwest Ultrasound Continuing Education Seminars Cardio/Vascular
Disease
. Ohio/Kentucky/Indiana Hospital Association annual
seminars.
. Greater Cincinnati Health Council seminars.
Sales/Marketing Continuing Education
. Salesforce.com- Microsoft suite
. Eureka Ranch- Cincinnati, OH.
. Strategic 8- Greater Cincinnati Chamber of Commerce strategic
planning
. Effective Team Building- Camp Joy- Wilmington, OH.
Community Involvement
British Association Teachers of Dance, Fellow 2000-
present
Scottish American Cultural Society of Ohio-Board member 1998 -
present