Jeffrey L. Fors
Batavia, Illinois
abibwz@r.postjobfree.com
SUMMARY
Strong technical skills complement my solid sales and marketing
knowledge. Reinforced by over twenty years of experience in the
Personal Computer, Audio Visual, Electronic Security and Electrical
industries combined, these skills have given me the foundation
necessary to succeed as a sales and marketing professional.
ACHIEVEMENTS
( Achieved double-digit growth in both revenue and gross margin, in a
down economy, FY'08 over FY'07
( Winner of the Initial Electronics Margin Contest, FY'06
( Produced over $1MM in sales for Initial Electronics, FY'05
( ICIA Certified Technology Specialist (CTS), FY'03
( Winner of the Graybow "Tremendous 10" sales contest. FY'01
( Winner of the NEC "Plasma Blitz" sales contest, FY'00
( Achieved NEC President's Club sales status, FY'99
( Winner of the NEC "What's in it for me?" sales contest, FY'99
( Member of a marketing team responsible for redefining the
projector industry by bringing to market NEC's InstaCare 24-hour
service program, FY'96
( Member of a marketing team responsible for growing net sales from
$416MM, FY'92 to $691MM, FY'95
( Awarded the NEC ABCD (Above and Beyond the Call of Duty) Award,
FY'91
( Awarded the NEC Outstanding Service Award, FY'90
EXPERIENCE
ADT Security Services, Inc. - Oak Brook, Illinois
Commercial Account Executive 2009 - Present
( Helping business owners deter and document crime, minimize loss and mitigate
liability, increase productivity
and improve profitability, through the design and implementation of custom electronic
fire and security solutions
IDEAL Industries, Inc. - Wire Termination Business Unit -
Sycamore, Illinois
Connector Product Manager 2007 - 2009
( Grew an $18MM product portfolio 11%, FY'08 over FY'07
( Led and worked on cross-functional teams consisting of sales, engineering,
manufacturing, customer service,
graphic design, and marketing
( Responsible for managing and rationalizing as many as 15 product categories with
over 2,800 individual SKUs
( Managed 8 buyer/planners and production personnel at 3 different facilities across
the country
( Conducted voice-of-the-customer (VOC) primary research with electrical
distributors, contractors, electricians,
and pre-fab shops in the new product development process
( Developed and launched multiple new products, resulting in increased sales and
improved margins
( Experienced in the line review process with retail customers including, Lowes and
The Home Depot
( Supported sales force by meeting electrical distributors and contractors, for
training, product demonstration and
sales conversion opportunities resulting in numerous electrical distributor
conversions away from competition
( Consistently increased gross margin through cost reductions, price increases and
value-added sales approach
( Approved requests for price quotations from the sales force
( Coordinated trade show product and staff
( Negotiated with suppliers/vendors both on a national and international level,
resulting in significant cost savings
( Responsible for product packaging copy and layout final approval, ensuring accuracy
and UL compliance
( Merchandised product offerings and created profit centered displays and
plan-o-grams
( Managed a $2.5MM marketing expense budget
( National and regional sales meeting presenter
e.Norman Security Systems, Inc. - Naperville, Illinois
Account Executive 2006 - 2007
( Designed and sold electronic security systems including CCTV, Access Control,
Intrusion and Fire Alarm
and Intercom solutions, to the public and private sector
( Registered with the State of Illinois Department of Financial and
Professional Regulation under the Private
Detective, Private Alarm, Private Security and Locksmith Act of 2004, PERC
valid thru 5/31/2012
Jeffrey L. Fors
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Initial Electronics, Inc. - (formerly NTC Electronics)
- Alsip, Illinois
Account Executive 2003 - 2006
( Designed and sold electronic security systems including CCTV, Access Control,
Intrusion Alarm and
Intercom solutions, to the public and private sector
( Conducted site surveys, estimated projects and assessed customer needs/risks
( Prospected for sales opportunities calling on Facility, IT and Security Managers
and Directors
( Managed numerous major accounts including: Department of Homeland Security (DHS),
General Services
Administration (GSA), Department of Justice (DOJ), Internal Revenue Service (IRS),
Social Security
Administration (SSA), Environmental Protection Agency (EPA), Motorola, Computer
Sciences Corp,
Northrop Grumman, Caremark, etc.
( Developed strategic teaming agreements, resulting in Homeland Security Presidential
Directive 12
(HSPD-12) certification
( International Facility Management Association (IFMA) member, actively networked the
Chicago chapter
( American Society for Industrial Security (ASIS) member, actively networked the
Chicago chapter
( Estimated and sold service and preventative maintenance agreements
( Worked with construction managers, project managers, architects and consultants to
ensure projects were
completed on time, within budget
( Forecasted sales for management on a weekly basis
Graybow Communications Group, Inc. - Lombard, Illinois
Business Development Manager 2001 - 2003
( Developed assigned sales territory in the areas of product sales and service,
system design and integration,
rental, show and events, and visual merchandising
( Managed numerous major accounts including: First Health, McDonalds, Wallace,
JD Edwards,
Walgreens, Caterpillar, Nicor Gas, Argonne National Labs, Andersen, etc.
( Targeted Corporate, Training, Education and Religion markets, built customer
resume and reputation in
those markets, and secured referral business
( Perfected my end-user sales skills utilizing various approaches including
Total Account Selling (TAS),
SPIN selling, strategic selling, conceptual selling and the Slattery Sales
Process
( NEC Certified Sales Representative trained in the areas of Room Integration,
PlasmaSync Displays,
Mobile Presentation, and Large Venue Integration
( Established end-user relationships at the "C and V" level
( Attended various networking events and developed partner relationships
NEC Technologies, Inc. 1990 - 2001
Central Region Channel Sales - Itasca, Illinois
Senior Channel Sales Representative 2000 - 2001
( Responsible for a $5.2MM team sales quota - achieved 141%
of quota
( Provided sales support for reps and assigned dealer base
Central Region Territory Sales - Itasca, Illinois
Senior Outbound Sales Representative 1999 - 2000
( Responsible for a $43.1MM team sales quota - achieved 102% overall, with 109%
projector quota attainment
( Entered requests for quotes (RFQ's), spot bids and sent out requests for
proposals (RFP's) to the resellers
( Communicated price reductions, promotions and distributor blitz days to
territory reseller salespeople
( Prospected for sales leads, sent out customer demo equipment and product
literature
( Conducted reseller lunch-n-learns, product showcases and many other
end-user and reseller events
( Worked with numerous major accounts like: ABN AMRO, BankOne, 3M, Guidant, American
Family,
Lucent, ACE Hardware, Pepsi, etc.
( Developed territory plans consistent with company objectives
Visual Systems Division - Itasca, Illinois
Projector Product Management 1996 - 1999
Product Manager
Senior Product Specialist
( Developed and implemented marketing plans for the MultiSync Multimedia Theatre
Series of portable projectors
( Responsible for managing as many as 8 projectors and 30 accessories through
each stage of the product life cycle
Jeffrey L. Fors
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( Forecasted sales, approved production quantities and evaluated inventory levels
on a monthly basis
( Evaluated market trends and provided direction in the future product
planning process
( North American marketing representative to the 1997 and 1998 international
product planning meetings
in Odawara, Japan and Munich, Germany
( Disclosed media, channel partners and sales force on pre-announced
products
( Analyzed competitive environment and anticipated developments in
competitor strategies, tactics,
products, prices and promotions
( Approved requests for price quotations from the sales force
( Supported sales force by visiting dealers and major end-user accounts
for sales training and
product demonstration opportunities
( Worked with channel communications to develop and implement effective promotional activities on a
local and national level
( Tracked product allocation, sell-in, and sell-through on a weekly
basis
( Worked with corporate communications to design and approve advertising,
direct mail and product literature
( Compiled primary and secondary market research including conducting focus
group studies
( Managed conflict between the personal computer and professional
audio/video channels of distribution
( Proficient with numerous software applications including Microsoft
PowerPoint, Excel, Word, and
Project, as well as Lotus Notes, SAP, Cognos and OverQuota
Personal Display Division - Wood Dale, Illinois
Monitor Product Management 1992 - 1996
Product Specialist
Associate Product Specialist
( Developed and implemented marketing plans for the MultiSync Value Series
and Classic Series of monitors
( Produced and analyzed competitive product comparisons
( Prepared and presented marketing presentations to the department,
resellers, and sales force
( Approved requests for price quotations from the sales force
( Advised marketing managers regarding production, sales, and inventory
on a monthly basis
( Worked with numerous retail channel partners, including CompUSA,
Office Depot, Circuit City and Best Buy, to develop and implement
effective promotional activities on a national level
( Disclosed sales force, channel partners and media on pre-announced
products
( Tracked product allocation, sell-in, and sell-through on a weekly
basis
( Coordinated and evaluated numerous trade shows including Comdex and
MacWorld
( Compiled primary and secondary market research including conducting
focus group studies
( Managed conflict between the traditional personal computer and retail
channels of distribution
( Trained technical support staff on graphics standards, and MultiSync
monitor technology
( Created some of the first MultiSync Monitor pages on NEC's world wide
web site
Customer Service Division - Wood Dale, Illinois
Technical Support Representative 1990 - 1992
( Provided hardware/software support for end-users, dealers, and sales
force
( Researched and documented customer concerns
( Performed third party hardware/software evaluations
( Worked with product engineers to test, evaluate, and document
pre-released products
( Answered and assisted 60 to 70 technical calls, and 2 to 3 letters per
day
( Troubleshot IBM XT, AT, EISA, Micro Channel, and Apple Macintosh
systems
( Knowledge of graphics standards, MultiSync monitor, and optical media
technology
( Electronic Bulletin Board Administrator: updated files and answered
EDUCATION
Keller Graduate School of Management
Masters of Business Administration (MBA), Marketing
2002
DeVry Institute of Technology
Bachelor of Science in Electronics Engineering Technology (BSEET) 1991
( Graduated with honors: Summa Cum Laude