Anissa B. Welch

abiblg@r.postjobfree.com

*** ********* **** (H) 336-***-****

Winston-Salem, NC 27104 (C) 336-***-****

Profile

Accomplished sales and business development professional with twenty years

experience cultivating long term, credible business relationships among a

broad diversity of high-level decision-makers in medical and major

corporations. Effectively utilizes strong problem solving, interpersonal

and communication skills combined with a practical approach, keen attention

to detail, and exemplary follow-through to achieve goals. Earned

reputation for collaborative skills, professional demeanor, adaptability

and resourcefulness.

Proven Expertise Includes

( Market and Customer research & Analysis ( Priority setting,

strategic planning, & follow-up

( Solid oral & written presentation skills ( Face to face

communication/selling skills

( Listening, questioning & observational skills ( Work with highly

confidential information

Professional Experience

Benefit Advocates, Inc., Winston-Salem, NC 2009-2010

A privately owned start-up health advocate and benefit assistance company

that contracts with major corporations to provide outsourced health benefit

education, claim resolution services and human resource functions to

employees.

Director of Business Development and Sales

Responsible for developing new business with major corporations nationwide.

. Represented Benefit Advocates at Human Resource conferences and meetings.

. Opened the door for business development at Microsoft, Ebsco Services,

Lorillard, Biscuitville, Duke Energy & others.

. Developed relationships with Insurance Brokers/Wealth Managers to

position the company as a value added service.

GlaxoSmithKline Consumer Healthcare Division, Winston-Salem, NC 1999 -

2008

A division of an international research-based pharmaceutical company

specializing in weight loss management, smoking cessation, calcium

supplementation, cardiology, gastroenterology and dermatology.

Senior Healthcare Consultant

Served as primary Division Representative in the Winston-Salem/High Point

territory promoting OTC brands including Nicorette, Nicoderm CQ, Commit,

Ecotrin, Citrucel and the recent launch of Alli. Promoted additional RX

products including Flonase, Augmentin, Cutivate, Bactroban Cream, Denavir

and Amoxil 875 to specialty and primary care physicians.

. Established GSK Nicotine replacements as the market leader for smoking

cessation. Worked with Novant Healthcare and Wake Forest University

Baptist Medical Center in going smoke free and putting GSK Nicotine

replacements on formulary for employees and patients.

. Implemented in-service smoking cessation certification classes and

education programs for area employees within Hanesbrands, Novant

Healthcare and Wake Forest University Baptist Medical Center.

. Facilitated public and corporate health fairs promoting smoking cessation

and weight management using GSK's "Way to Quit" Motivational centers

which increased recognition and sales.

. Counseled in GSK's NASCAR "Winners Circle", an at-track interactive, quit

smoking exhibit by Lighthouse Marketing LLC, offering smoking cessation

assistance to approximately 1000 smokers per weekend event. Ultimately,

leading to sales of GSK's smoking cessation products from negative to as

high as 20%.

. Demonstrated proficient competence during the successful 2007 switch of

Orlistat from prescription to over-the-counter status, the first FDA-

approved weight loss medication available without a prescription,

resulting in a 14% growth for the Consumer Healthcare Division.

Increased individual market share to 123% of goal in one year before

switching it to the OTC market as Alli.

. Achieved the highest Individual Performance Measurement in the Charlotte

Division 2007.

. Served as mentor to fellow team members in an organized GSK mentoring

program 2008.

. Recognized as Director Club Award Winner 2003 for achieving business and

professional growth.

Anissa B. Welch Page Two

Professional Detailing Network, Winston-Salem, NC 1995 - 1999

A sales organization that provided contract sales services to major

pharmaceutical companies.

Medical Sales Representative/GlaxoSmithKline Consumer Healthcare

. Contracted with GlaxoSmithKline to launch the RX switch of Tagament to an

OTC product and introduced Nicoderm CQ along with Nicorette to the

smoking cessation market.

. Established GSK Nicotine Replacement products as the first OTC drug of

choice within the territory.

. Won Director's Award and Diamond Director's Award for 1997 and 1998 for

highest territory performance.

MMD, Inc., Winston Salem, NC 1993 - 1995

Pharmaceutical Representative/Merck & Co. /Solvay Pharmaceuticals

. Contracted by Merck & Co. to promote Pepcid, H-2 antagonist and Prinival,

hypertensive ace-inhibitor. Sales for these drugs exceeded $500 and $250

million, respectively.

. Contracted by Solvay Pharmaceuticals with responsibilities for promoting

PV Tussin Cough syrup (schedule three drug) to primary care physicians.

Carolina Manufacturing Service, Winston-Salem, NC 1990 - 1993

Account Representative

. Managed overall accounts, including Sara Lee Meats, Congra Foods and Coca

Cola, Inc. of packaged goods companies serving as Coupon Agent.

. Consulted with brand managers and promotion managers to help plan and

market coupon promotions.

. Presented formal presentations to management, recommending marketing

strategies and forecasting based on coupon redemption and trends.

Bellomy Research, Inc., Winston-Salem, NC 1988 - 1990

Marketing Research Assistant/Analyst

. Designed, executed and analyzed marketing research data to determine

customer satisfaction in key market segments.

. Distributed test products to participants for test marketing.

. Gathered research data via telephone and face-to-face interviews.

. Promoted to Analyst in September 1989. Presented findings and

recommendations via marketing research report to clients.

Cannon & Blair, PA, Charlotte, NC 1986 - 1987

Paralegal

. Prepared and filed legal documents for clients in litigation proceedings

under attorney supervision.

. Updated real estate titles, prepared closing packages, assisted in

closings and other legal matters.

Education

BA, Political Science, University of North Carolina at Chapel Hill, 1986

Continuing Education Courses: Leadership Development, Communication

Skills, Marketing and Computer Training

Certifications

Certified Smoking Cessation Counselor, 2005;Certified Weight Management

Specialist, 2006 GlaxoSmithKline

Lawyer's Assistant Program of the National Center of Paralegal Training,

Atlanta, GA, 1986

Community Service

Fundraising and Soliciting Volunteer for various Non-Profit Organizations

Public School PTA Volunteer and Committee Chair 2002 to present, Volunteer

of the Year 2004

PTA President: Elementary 2003/04, Middle 2007/08, High School VP 2010/11

Young Life of Forsyth County Board of Directors

Junior League of Winston Salem 1990 to present

Contact this candidate