Sheryl R. Easterling-Marshall
**** ******** *****, **********, ** 55082
(C) 651-***-**** Email: *******@**********.***
www.linkedin.com/in/sherylemarshall
Poised to contribute exceptional energy, leadership, problem solving and
team building skills,
along with a unique ability to grow organizational effectiveness and
attain goals.
Sales Associate, Kohls Department Store (PT), Oak Park Heights, MN. Sept.
2009 - present
Jewelry sales associate - working directly with customers in sales,
returns, customer service, product display and inventory.
Sales & Marketing Community Liaison, PressEnter! LLP, River Falls, WI. Oct
2000 - Dec. 2008 /July 1998 - June 1999
After a one year leave-of-absence to work on the merger of two local
Chambers of Commerce, returned as the Sales and Marketing Representative.
. Increased Internet POS retail sales outlets from 12 to 72 over three
years
. Designed promotional & marketing material and brochures.
. Developed an annual advertising plan for phonebooks, newsprint and
direct mail.
. Design and maintained promotional display and exhibit booth.
. Designed and coordinated the marketing of "Lunch n' Learn" hands on
computer class held over the lunch hour.
. Developed annual promotional event and activity participation for
over 12 Chambers of Commerce and non-profit associations.
o St. Paul Area Chamber of Commerce,
. Applied Leadership Development Program
. Ambassador of the Year
. Chairman, Annual Golf Outing
o Greater Stillwater Chamber of Commerce
. Vice President, Board of Directors
. Ambassador of the Year
. Chairman, Annual Golf Outing (3) years
. Stillwater & Oak Park Heights Convention & Visitor Bureau
liaison
o Baldwin Area Chamber of Commerce
. Board of Directors (3 years)
o Business & Professional Women of Minnesota
. Woman of the Year
. President of the organization
. Company liaison working with Hudson Hot Air Affair (Hot Air Balloon
Festival) and with the Saint Croix Valley Regional Tourism Alliance
(bi-state, 19 community cooperative tourism marketing group).
o Coordinated (2) Bi-State Governor's Cruise, on the St Croix
River
o Taste of the Valley, promotional marketing day
o Assisted on several Travel Writer (FAM) Familiarization Tours
o Attended several Tourism Conferences in WI and MN.
o Disney Hospitality (2-day) Training Seminar
. July 1998 - June 1999, worked on developing relationships with non-
profit organizations to enhance their visibility on the WWW. Worked
with group discount programs for schools and organizations; and as the
company marketing representative through several area chambers of
commerce in our service areas.
S E-Marshall, Resume, p2
Interim Executive President, Stillwater Area Chamber of Commerce,
Stillwater, MN June 1999 - Sept. 2000
Served as Executive President during a time of transition; hiring a
permanent Executive President for the Stillwater Area Chamber or for the
proposed new organization.
. Brought in to facilitate the union of the Stillwater Area Chamber of
Commerce (SACC) and the City of Stillwater Chamber of Commerce (CSCC)
as one organization; while maintaining membership growth, program
development and budget for the Stillwater Area Chamber of Commerce.
o Developed a workable relationship with the Board members of the
CSCC.
o Identified key participants in both chambers for a "Transition
Team"
o Did a SWOT analysis and surveyed the membership of both
organizations for their input, wants and needs.
o Produced a union agreement, elected a new Board of Directors and
developed a Program of Work for 2001.
. Increased membership of the Stillwater Area Chamber of Commerce by
25%.
. Administrated all aspects of the office, staffing, volunteers, annual
budget and AP/AR.
. Communications including, newsletter, email updates, annual Membership
Directory and Visitor Guide.
Executive Director, River Falls Area Chamber of Commerce, River Falls, WI,
Sept 1994 - June 1998
Lead this Chamber to the next level as the first full-time Executive
Director. Doubled membership in three years; by stabling a written Program
of Work developed through a SWOT survey of the membership. Established a
profitable budget through increased programs and restructuring two
community festivals and establishing a new fall art fair with grant
funding. Increased staff to one and half persons, with a UWRF seasonal
intern.
. During this time I attended and earned my Certification in
Organization Management from the US Chamber of Commerce Institute of
Organization Management.
. Worked with the University of Wisconsin River Falls in hosting the
Kansas City Chiefs, Summer Training Camp.
. Founding member of the Saint Croix Valley Regional Tourism Alliance.
Sales Representative, Minute Man Press, Stillwater, MN 1993 - 1994
Outside sales representative for printed material, developing a client list
through cold calls, referrals and providing customer service.
Administrative Assistant - Program Director, Stillwater Area Chamber of
Commerce, 1988 - 1993
Starting as a community volunteer a few hours a week, hired as the
Administrative Assistant; two years later served as Interim Executive
Director for eight months during the Executive Search process; was then
retained as the Program Director.
. Maintained staff, communications, and membership and tourism programs.
Worked on single and multiple day community festivals and events.
Additional Experience:
. Sales Associate to General Manager of 8 stores, Video World, Waukesha,
WI
. Administrative Secretary, AMVETS Service Office, Wood VAMC, Milwaukee,
WI
. Office Manger & Sales, Sun Control of Wisconsin, Pewaukee, WI
. Bar Manager, Golden Anchor Supper Club, Pewaukee, WI
. Bartender, Captains Steak Joint, Milwaukee, WI
. Billing Clerk, Quilevan Buick & Opel, Milwaukee, WI
. Administrative Assistant, Sorgel Electric, Milwaukee, WI