Sales Manager
Resume:
Capel States
Sleepy Hollow, NY 10591
917-***-**** * abib2e@r.postjobfree.com
Ten plus years online sales experience. Energetic self-starter with a
consultative sales approach who is pro-active in driving revenue and
increasing the client base. Experience includes successfully completing two
online publishing startups, sales leadership role on top 100 site,
www.nytimes.com. Extensive agency and client contacts in New York and the
North East. Hands on familiarity with video, mobile, contextual, custom
content, e-newsletters, web casts. Extensive knowledge of online
technologies, buying strategies - CPC, CPL, CPA, CPM - campaign
optimization and third party research - ComScore, Nielsen and systems -
Dart, Atlas.
www.Globalspec.com, Tarrytown, NY
May 2009 - Present
Senior New Business Account Executive
. Hunter role selling display, lead generation, e-newsletters, online
events targeting industrial clients.
. Exceeded sales goal by 180% first year.
. Number one new business generator out of 60 sales representatives.
www.RCRWireless.com, New York, NY
February 2008 - March 2009
Director of Online Sales (site shut down March 2009)
. Drove $1,200,000 in online spending, 50% from new accounts, ending year
20% over goal driving 85% of all online sales.
. Ended year 20% over goal driving 85% of all online sales.
. Doubled sales of online lead generation products via staff training and
direct sales to key accounts.
www.NYTimes.com New York, NY
August 2006 - January, 2008
Account Executive (laid off January 2008)
. In first year, generated $2,000,000 incremental online revenue vs. an
existing base of $1,000,000, ending year 35% over goal.
. Executed 10 plus sales calls a week.
. Developed extensive client and online agency relationships doubling
number and size of RFP's issued to the Times. Handled campaign strategy,
presentation, execution, reporting and optimization.
. Managed AT&T, Sprint, Verizon, Nortel, Direct TV on both client and
agency side.
IDG, Boston, MA
November 2001 - July 2006
www.Bio-ITWorld.com & www.Health-ITWorld.com
Online Sales Director & Associate Publisher (sites sold July 2006)
. Increased revenue from zero to $4.5 million for these start-up sites
focused on high technology in the life sciences and healthcare markets,
ending second year 55% over goal and driving $2,200,000 in revenue all
from new accounts.
. Executed 15 plus sales calls a week from extensive cold calling.
www.Line56.com, New York, NY July 2000 -
November 2001
Online Sales Director & Associate Publisher (site closed November 2001)
. For this start-up publishing operation focused on corporate e-commerce,
drove revenue from zero to $1.5 by end of first year from 40 plus
accounts and ending 18% over goal.
. Conducted extensive cold calling and developing numerous client and
agency relationships from scratch doing 15 plus sales calls per week.
. Hired and managed a staff of four.
CMP Media, New York, NY March
1995 - July 2000
Progressively responsible positions at a major business-to-business
publisher focused on the information technology industry.
ChannelWeb - Manager, Interactive Training Programs
. For this start-up online training site used by corporate integrated,
built and sold new online training programs to leading Fortune 500
companies such as IBM, Adobe and Cisco.
. Drove $800,000 in new revenue ending 20% over goal.
Computer Reseller News & VARBusiness - Senior Sales Manager
. Surpassed goal by 15%, sold, gained funding commitment to new online
products from leading clients, held record for highest monthly revenue
generation.
CMP NetGuide Magazine - Senior District Sales Manager
. Increased revenue 120%.
. Hired and trained account executives that were successfully promoted
to outside sales.
. Salesperson of the year 1996.
McCann-Erickson, New York, NY December 1991 -
February 1995
Account Supervisor - AT&T
J. Walter Thompson, New York, NY September 1989 -
November 1991
Account Executive - Blue Cross/Blue Shield, New Business
BH&M, Boston, MA May 1982 -
August 1989
Partner - Various local market clients.
Education
B.S., Communications, Boston University School of Public Communications,
1982.
Membership
. Online Publishers Association
. 212 New York
. Digital Media Council
. Magazine Publishers Association
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